GURU Original and GURU Lite Now Available in New 500 ml Format Across Quebec
April 05 2022 - 7:00AM
GURU Organic Energy Corp. (TSX: GURU) (“
GURU” or
the “
Company”), Canada’s leading organic energy
drink brand, is pleased to announce that GURU Original and GURU
Lite are now available in a new 500 ml format across all Quebec
retailers.
"GURU’s 500 ml launch addresses the growing
consumer demand for larger formats and will allow us to further
strengthen our position as the preferred energy drink brand for
young adults in Quebec," said Carl Goyette, President and CEO of
GURU. "This launch is directly in line with our growth strategy,
which is to offer even more choice to consumers with a new format
of Good Energy and good taste made from organic and plant-based
ingredients. Given the significant market share of this format in
North America, we are confident that it will be popular among our
expanding GURU Nation. Once it will have made its mark in Quebec,
the next phase of our roll-out will be to offer this new format to
consumers across Canada and the U.S."
The launch of this new format will also be
supported by our recently announced, fully integrated marketing
campaign, “Made with Plants”, which encourages
consumers to enjoy the full range of GURU energy drinks.
About GURU ProductsAll GURU
energy drinks are plant-based, high in natural caffeine, free of
artificial sweeteners, artificial colours and flavours, and have no
preservatives. In addition, all drinks are organic, vegan and
gluten free – and the best thing is their amazing taste.
About GURUGURU Organic Energy
Corp. (TSX: GURU) is a dynamic, fast-growing beverage company
launched in 1999, when it pioneered the world’s first natural,
plant-based energy drink. The Company markets organic energy drinks
in Canada and the United States through an estimated distribution
network of over 25,000 points of sale, and through guruenergy.com
and Amazon. GURU has built an inspiring brand with a clean list of
organic plant-based ingredients. Its drinks offer consumers good
energy that never comes at the expense of their health. The Company
is committed to achieving its mission of cleaning the energy drink
industry in Canada and the United States. For more information, go
to www.guruenergy.com or follow us @guruenergydrink on Instagram
and @guruenergy on Facebook.
1 Nielsen, Last 52 weeks, period ending February
26, 2022 - Convenience & Gas (C&G), Quebec2 SPINS, Last 52
weeks period ending February 20, 2022 – MULO & Natural.
For further information, please
contact:
GURU Organic Energy |
|
InvestorsCarl Goyette, President and CEOIngy
Sarraf, Chief Financial
Officer514-845-4878investors@guruenergy.com |
MediaLyla RadmanovichPELICAN
PR514-845-8763media@rppelican.ca |
Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of applicable Canadian securities legislation. Such
forward-looking statements include, but are not limited to,
information with respect to our objectives and the strategies for
achieving those objectives, as well as information with respect to
our beliefs, plans, expectations, anticipations, estimates and
intentions. Forward-looking statements are typically identified by
the use of words such as “may”, “would”, “should”, “could”,
“expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”,
“believe”, or “continue”, although not all forward-looking
statements contain these words. Forward-looking statements are
provided for the purposes of assisting the reader in understanding
the Company and its business, operations, prospects, and risks at a
point in time in the context of historical and possible future
developments, and the reader is therefore cautioned that such
information may not be appropriate for other purposes.
Forward-looking statements are based on assumptions and are subject
to a number of risks and uncertainties, many of which are beyond
our control, which could cause actual results to differ materially
from those that are disclosed in or implied by such forward-looking
statements. Those risks and uncertainties include the following,
which are discussed in greater detail under “Risk Factors” in the
Company’s Annual Information Form for the year ended October 31,
2021, available on SEDAR at www.sedar.com: management of growth;
reliance on key personnel; changes in consumer preferences;
significant changes in government regulation; criticism of energy
drink products and/or the energy drink market; economic downturn
and continued uncertainty in the financial markets and other
adverse changes in general economic or political conditions, as
well as the COVID-19 pandemic or other major macroeconomic
phenomena; global or regional catastrophic events; fluctuations in
foreign currency exchange rates; net revenues derived entirely from
energy drinks; increased competition; relationships with co-packers
and distributors and/or their ability to manufacture and/or
distribute GURU’s products; relationships with existing customers;
changing retail landscape; increases in costs and/or shortages of
raw materials and/or ingredients and/or fuel and/or costs of
co-packing; failure to accurately estimate demand for its products;
history of negative cash flow and no assurance of continued
profitability or positive EBITDA; intellectual property rights;
maintenance of brand image or product quality; retention of the
full-time services of senior management; climate change;
litigation; information technology systems; fluctuation of
quarterly operating results; risks associated with the PepsiCo
distribution agreement; no assurance of continued profitability or
positive EBITDA; and conflicts of interest. Certain assumptions
were made in preparing the forward-looking statements concerning
availability of capital resources, business performance, market
conditions and consumer demand. Consequently, all of the
forward-looking statements contained herein are qualified by the
foregoing cautionary statements, and there can be no guarantee that
the results or developments that we anticipate will be realized or,
even if substantially realized, that they will have the expected
consequences or effects on our business, financial condition, or
results of operation. Unless otherwise noted or the context
otherwise indicates, the forward-looking statements contained
herein are provided as of the date hereof, and we do not undertake
to update or amend such forward-looking statements whether as a
result of new information, future events or otherwise, except as
may be required by applicable law.
A photo accompanying this announcement is
available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/a7028416-b9a1-4ed0-8384-c22f09c9b396
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