LAS VEGAS, May 9, 2018 /PRNewswire/ -- RCI, the
worldwide leader in vacation exchange, and
CustomerCount®, an enterprise customer feedback
solution for the vacation hospitality industry, recently announced
the launch of TravelVUE, a multifaceted social-analytics and
support system that monitors brand sentiment, gathers real-time
brand conversations and provides insight for social media and
marketing teams. Through aggregated reports, TravelVUE can help
travel professionals make critical decisions related to the
performance of digital and social advertising, audience engagement
with content, reputation management and the delivery of social
customer service.
"Using our expertise as social marketers, and our
state-of-the-art social media command centers across the globe, we
are evolving our services to better cater to the needs of the
vacation ownership industry," says Phil
Brojan, senior vice president of global marketing, RCI.
"TravelVUE not only provides powerful social monitoring, but also
provides the means to measure the effectiveness of a brand's entire
social media presence. Marrying this information with
CustomerCount's customer feedback platform is a natural fit for the
hospitality industry. It creates a solution that can be used to
glean important insights that can help dramatically reshape
customer strategy."
Built on the success of RCI's award-winning Timeshare Online
Listening Center® (TOLC), the new service
monitors both the individual resorts and overall brand. By
leveraging key data from social media listening technology,
TravelVUE can gather information in real time and compile data into
reports that portray essential key performance indicators as well
as ratings and reviews in a meaningful and actionable manner. These
frequent reports are designed to help capture how trending items
impact the brand, and in turn, influence the direction of the
resort's social strategy.
Brojan continued, "Our goal is to help empower the vacation
industry with useful data and insights that help brands grow. Their
success is our success. "
"The hospitality industry in general, and specifically RCI, was
an early adopter in using customer feedback to impact the overall
guest experience," said Robert A.
Kobek, RRP, president of CustomerCount. "Combining our
online survey and feedback management system with TravelVUE now
offers our clients a one-stop shop for measuring and monitoring the
experiences of their guests. Partnering with RCI on this initiative
opens up a new avenue for our clients to gain a complete view of
their digital marketing initiatives, customer attitudes and brand
perception."
With a tiered pricing model from one resort to several, those
interested can sign up for the program that fits their business
needs based on their budget and the number of locations they want
to include. Services include social media monitoring of brand
mentions across a variety of platforms, reporting on a brand's
social footprint at the specific resort level, robust social
channel recaps, as well as managed services and dedicated analysts
to help find and resolve issues.
For more information, please visit RCI.com.
About RCI
RCI is the worldwide leader in vacation
exchange with over 4,300 affiliated resorts in 110 countries. RCI
pioneered the concept of vacation exchange in 1974, offering
members increased flexibility and versatility with their vacation
ownership experience. Today, through the RCI
Weeks® program, the week-for-week exchange
system, and the RCI Points® program, the
industry's first global points-based exchange system, RCI provides
flexible vacation options to its 3.8 million RCI subscribing
members each year. RCI's luxury exchange program, The Registry
Collection® program, is the
world's largest program of its kind with approximately 200
affiliated properties either accessible for exchange or under
development on six continents. RCI is part of Wyndham
Destination Network and the Wyndham Worldwide family of brands
(NYSE: WYN). For additional information visit our media center or
rciaffiliates.com. RCI also can be found on Facebook, YouTube and
Twitter.
About CustomerCount
CustomerCount is a feature-rich,
cloud based survey solution providing intuitive real-time
reporting, fast turnaround on requested updates, and detailed and
dynamic data gathering capabilities to support process improvement
efforts, build customer loyalty and improve your bottom line.
Developed and managed by Mobius Vendor Partners, CustomerCount was
initially designed for the timeshare and contact center industries
and is now used by organizations across numerous different vertical
markets and industries. For more information, visit
www.customercount.com or call 317-816-6000. Follow them on
their blog, on Twitter @CustomerCount or
facebook.com/CustomerCount.
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SOURCE RCI