Companies working together to offer marketing
technology solutions that address the needs of Chief Marketing
Officers
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading
global information technology, consulting and business process
services company and Harte Hanks (NYSE: HHS), today announced that
Wipro LLC (a wholly owned subsidiary of Wipro Limited) will invest
$9.9 million in Harte Hanks and both companies will expand their
existing partnership to offer end-to-end marketing technology
services to customers. Harte Hanks is a U.S.-based global
marketing services company specializing in omni-channel marketing
solutions including consulting, strategic assessment, data,
analytics, digital, social, mobile, print, direct mail and contact
center.
As part of their existing partnership, Wipro and Harte Hanks are
jointly marketing Opera Solutions’ Signal Hub platform, an advanced
big data analytics and machine learning platform that enables
clients to deliver a contextually relevant and personalized
customer experience. Wipro’s strong understanding of industry
verticals, cognitive & analytical capabilities and process
automation combined with Harte Hanks’ established agency expertise,
strong MarTech capabilities, Customer Insights and Customer
Experience offerings, will offer unparalleled value to clients.
In the digital world, marketers need to have deep understanding
of their customers to offer an engaging personalized experience.
This requires extensive investments in customer data, marketing
tools and a technology stack. By providing a comprehensive
solution, Wipro and Harte Hanks empower marketing professionals
target and engage their customers in a holistic way.
"Wipro’s investment in Harte Hanks reflects our continued
commitment to offer leading-edge marketing technology and digital
services that cater to the needs of Chief Marketing Officers and
marketing professionals, across industry segments. This investment
strengthens our existing partnership with Harte Hanks and
enables us to address a key industry challenge by
offering ‘Marketing as a Service’,” said Srini Pallia,
President, Consumer Business Unit, Wipro Limited.
“Brands are now defined by the blend of all the experiences they
deliver to their customers. Understanding the journey is the
starting point, and it is marketing technology that facilitates the
proper interactions at scale,” commented Karen Puckett, Harte
Hanks CEO. “Enterprises and brands are working hard to better
understand their customer’s buying journey and are deploying
technology to help them interact with customers in relevant,
meaningful ways. However, CMOs are increasingly concerned about
marketing's capability to acquire and manage technology
effectively. This partnership squarely addresses those
opportunities.”
About Wipro Limited
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading
global information technology, consulting and business process
services company. We harness the power of cognitive computing,
hyper-automation, robotics, cloud, analytics and emerging
technologies to help our clients adapt to the digital world and
make them successful. A company recognized globally for its
comprehensive portfolio of services, strong commitment to
sustainability and good corporate citizenship, we have over 160,000
dedicated employees serving clients across six continents.
Together, we discover ideas and connect the dots to build a better
and a bold new future.
About Harte Hanks
Harte Hanks is a global marketing services firm specializing in
multi-channel marketing solutions that connect our clients with
their customers in powerful ways. Experts in defining, executing
and optimizing the customer journey, Harte Hanks offers end-to-end
marketing services including consulting, strategic assessment,
data, analytics, digital, social, mobile, print, direct mail and
contact center. From visionary thinking to tactical execution,
Harte Hanks delivers smarter customer interactions for some of the
world's leading brands. Harte Hanks’ 5,000+ employees are located
in North America, Asia-Pacific and Europe. For more information,
visit Harte Hanks at www.hartehanks.com, call 800-456-9748, email
us at pr@hartehanks.com. Follow us on Twitter @hartehanks or
Facebook at https://www.facebook.com/HarteHanks.
As used herein, “Harte Hanks” refers to Harte Hanks, Inc. and/or
its applicable operating subsidiaries, as the context may require.
Harte Hanks’ logo and name are trademarks of Harte Hanks.
Forward-looking and Cautionary Statements
Certain statements in this release concerning our future growth
prospects are forward-looking statements, which involve a number of
risks, and uncertainties that could cause actual results to differ
materially from those in such forward-looking statements. The risks
and uncertainties relating to these statements include, but are not
limited to, risks and uncertainties regarding fluctuations in our
earnings, revenue and profits, our ability to generate and manage
growth, intense competition in IT services, our ability to maintain
our cost advantage, wage increases in India, our ability to attract
and retain highly skilled professionals, time and cost overruns on
fixed-price, fixed-time frame contracts, client concentration,
restrictions on immigration, our ability to manage our
international operations, reduced demand for technology in our key
focus areas, disruptions in telecommunication networks, our ability
to successfully complete and integrate potential acquisitions,
liability for damages on our service contracts, the success of the
companies in which we make strategic investments, withdrawal of
fiscal governmental incentives, political instability, war, legal
restrictions on raising capital or acquiring companies outside
India, unauthorized use of our intellectual property, and general
economic conditions affecting our business and industry. Additional
risks that could affect our future operating results are more fully
described in our filings with the United States Securities and
Exchange Commission. These filings are available at www.sec.gov. We
may, from time to time, make additional written and oral
forward-looking statements, including statements contained in the
company’s filings with the Securities and Exchange Commission and
our reports to shareholders. We do not undertake to update any
forward-looking statement that may be made from time to time by us
or on our behalf.
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version on businesswire.com: http://www.businesswire.com/news/home/20180124005589/en/
Wipro LimitedSubhashini
Pattabhiramansubhashini.pattabhiraman@wipro.comorHarte HanksScott
HamiltonScott.Hamilton@hartehanks.com
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