Wayfair Reports 36% Increase in Direct Retail Sales for Peak Five-Day Holiday Shopping Weekend
December 04 2019 - 4:05PM
Business Wire
Black Friday and Cyber Monday Mark Biggest
Revenue Days Ever for Home Retailer
Online Shoppers Drive Robust Sales Throughout
the Entire Holiday Weekend with a Record Number of Orders Placed
Through the Award-Winning Wayfair App
Wayfair Inc. (NYSE: W), one of the world’s largest online
destinations for the home, today reported a 36 percent increase
year over year in direct retail gross sales, defined as dollars of
order intake, for the five-day peak shopping period of Thanksgiving
Day through Cyber Monday. Customers took advantage of the ease and
convenience of Wayfair’s online shopping experience throughout the
entire weekend to discover exceptional value across a wide range of
product categories making Black Friday and Cyber Monday Wayfair’s
highest revenue days ever. A record-breaking number of Wayfair
customers shopped for every room of the house snapping up great
deals across all categories including live Christmas trees and
seasonal decor, furniture, rugs, bedding, housewares, large
appliances and home improvement items. More customers than ever
before took advantage of Wayfair’s award-winning mobile app for a
seamless shopping experience from their phone or tablet with
approximately one in four holiday weekend orders placed through the
app.
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Wayfair Reports 36% Increase in Direct
Retail Sales for Peak Five-Day Holiday Shopping Weekend (Photo:
Business Wire)
“Over the Thanksgiving holiday weekend, Wayfair customers took
advantage of exceptional value and selection throughout the entire
peak holiday period to drive record-breaking revenue days on both
Black Friday and Cyber Monday with Thanksgiving Day also gaining
tremendous popularity to become the highest growth day of the
holiday weekend,” noted Niraj Shah, CEO, co-founder and
co-chairman, Wayfair. “As in past years, the Thanksgiving weekend
marked a very strong sales period with more customers than ever
before discovering thousands of Flash Deals and holiday promotions
across Wayfair’s vast selection for everything home. We are excited
to see the continued growth and momentum as shopping behavior
increasingly shifts online and more and more customers discover
Wayfair’s unparalleled shopping experience including award-winning
customer service and fast, free delivery.”
Whether redecorating or renovating, stocking up for holiday
hosting, or purchasing gifts for family and friends, shoppers took
advantage of great value across Wayfair’s vast selection throughout
the entire holiday weekend with top-sellers across a wide variety
of product categories.
- Wayfair customers purchased furniture and decor and home
improvement items for every room in the home throughout the holiday
period. On Black Friday and Cyber Monday, Wayfair sold a rug every
second, a barstool every four seconds, a sofa every seven seconds,
and a vanity or faucet every 10 seconds.
- For family fun, movie night popcorn machines and entertainment
stands with built-in fireplaces were top sellers with Wayfair
customers purchasing an entertainment stand every four seconds on
Black Friday and Cyber Monday. Wine refrigerators and beverage
centers were also popular with customers purchasing a wide variety
of models, while also selecting smaller, counter-size units as
gifts.
- For the kitchen, dutch ovens sold in record numbers and other
popular items included KitchenAid Artisan stand mixers and Keurig
coffee makers as well as air fryers and blenders.
- Large appliances were also popular as shoppers took advantage
of Wayfair’s fast, free delivery with no order minimums, to
purchase refrigerators, ranges, washers and dryers, and more across
thousands of options from major brands.
- Outdoor spaces were top-of-mind this holiday weekend with sales
of swing sets, lawn games, and inflatable houses and slides
experiencing tremendous growth. Wayfair shipped nearly 200 tons of
swing sets during the five-day period. Among the heaviest items
ordered included a more than 2,700-pound gazebo and a nearly
3,000-pound Victorian Mansion DIY Kit Playhouse.
- With the launch of Wayfair’s Holiday Hub, shoppers also took
advantage of Wayfair’s broad selection of holiday decor to spruce
up their homes for the season. Customers purchased a Christmas tree
approximately every eight seconds on Black Friday and Cyber Monday
and took advantage of Wayfair’s offering of live, fresh-cut
greenery. Other trending seasonal decor items included tree collars
and life-sized nutcrackers.
In addition to thousands of promotions throughout the five-day
period, Wayfair customers also had the opportunity to watch Wayfair
on Air, a livestream program featuring product highlights and Flash
Deals across furniture, decor, housewares, lighting and more.
To continue the holiday celebration, today Wayfair launched
#aVeryWayfairHoliday, a campaign offering customers the chance to
win a $250 gift card through December 31. Customers are also
invited to join Wayfair’s Seasonal Spirit by Wayfair Facebook group
to post their latest seasonal decor finds and share how they
decorate their homes for the holidays.
About Wayfair Wayfair
believes everyone should live in a home they love. Through
technology and innovation, Wayfair makes it possible for shoppers
to quickly and easily find exactly what they want from a selection
of more than 14 million items across home furnishings, décor, home
improvement, housewares and more. Committed to delighting its
customers every step of the way, Wayfair is reinventing the way
people shop for their homes - from product discovery to final
delivery. The Wayfair family of sites includes:
- Wayfair - Everything home for every budget.
- Joss & Main - Stylish designs to discover daily.
- AllModern - The best of modern, priced for real life.
- Birch Lane - Classic home. Comfortable cost.
- Perigold - The widest-ever selection of luxury home
furnishings.
Wayfair generated $8.6 billion in net revenue for the twelve
months ended September 30, 2019. Headquartered in Boston,
Massachusetts with operations throughout North America and Europe,
the company employs more than 16,000 people.
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version on businesswire.com: https://www.businesswire.com/news/home/20191204005875/en/
Media Relations Contact: Jane Carpenter, 617-502-7595
PR@wayfair.com Investor Relations Contact: Jane Gelfand,
857-315-3270 IR@wayfair.com
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