Unity and HERE Collaborate On Real-Time 3D In-Vehicle Experiences
March 24 2021 - 9:00AM
Business Wire
Unity and HERE to showcase their innovative
vision for the next phase of embedded, automotive human-machine
interface (HMI) user-experiences
Unity (NYSE: U), the world’s leading platform for creating and
operating real-time 3D (RT3D) content, today announced a
collaborative agreement with HERE Technologies, the leading
location data and technology platform, to partner on developing
next-generation embedded automotive HMIs with state-of-the-art,
RT3D rendering capabilities. The collaboration will also extend to
work on next-generation location technology for autonomous driving,
simulations, city planning and digital twins.
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Unity and HERE Collaborate On Real-Time
3D In-Vehicle Experiences (Photo: Business Wire)
In order to showcase the combined capabilities of Unity’s
real-time 3D platform and HERE’s location technology, the partners
developed a proof-of-concept application of an embedded
in-vehicle-infotainment (IVI) system. Created on Unity’s platform
and featuring HERE 3D city data, it showcases a futuristic,
wide-screen navigation experience of a 3D map of San Francisco and
demonstrates what can be achieved with the addition of
game-changing HMI workflow design improvements. To date, HERE has
mapped in 3D more than 70 major cities in the US, Europe and Asia
with plans to eventually offer global 3D map coverage.
“Car buyers now care more about interactivity with their vehicle
than horsepower or fuel-efficiency. Unity’s work with HERE opens up
the ability to meet consumer demand, providing a continuous user
experience across all displays powered by Unity and our ecosystem,”
said Julien Faure, Vice President, Verticals at Unity. “By working
with industry leaders like HERE, we feel that Unity has the
potential to power dynamic infotainment, immersive augmentation,
and geospatial and media experiences all integrated into a seamless
user experience.”
While several dedicated HMI development solutions currently
exist in the automotive industry, this collaboration will combine
elements of automotive-grade map data and services with an advanced
real-time 3D engine that brings dynamic, high-end design
capabilities to the automotive user-experience in terms of maps,
infotainment and more.
“The goal of our collaboration with Unity is to meet our
customers’ desire for an in-car navigation experience that’s an
engaging representation of reality,” said Jorgen Behrens, Chief
Product Officer, HERE Technologies. “Unity’s robust 3D rendering
engine makes HERE 3D city data, route guidance and navigation look
impressive, providing a rich and immersive in-dash experience to
the driver.”
This collaboration underscores the companies’ commitment to
developing the next generation of automotive HMIs. The HERE and
Unity PoC application successfully runs on Qualcomm Snapdragon and
in 2020, Unity announced collaborations with multiple companies
across the HMI ecosystem, including Continental AG’s Elektrobit and
NXP Semiconductors.
HERE is the leading provider of map content and location-based
services to the global automotive industry. Today, the company
delivers end-to-end solutions for connected vehicles, in-vehicle
infotainment and automated driving. HERE is a private company owned
by global brands: Mercedes-Benz AG, BMW AG, Audi AG, Mitsubishi
Corporation, NTT, Intel Capital, Bosch, Continental, and
Pioneer.
About Unity
Unity (NYSE: U) is the world’s leading platform for creating and
operating real-time 3D (RT3D) content. Creators, ranging from game
developers to artists, architects, automotive designers,
filmmakers, and others, use Unity to make their imaginations come
to life. Unity’s platform provides a comprehensive set of software
solutions to create, run and monetize interactive, real-time 2D and
3D content for mobile phones, tablets, PCs, consoles, and augmented
and virtual reality devices. The company’s 1,800+ person research
and development team keeps Unity at the forefront of development by
working alongside partners to ensure optimized support for the
latest releases and platforms. Apps developed by Unity creators
were downloaded more than three billion times per month in 2019 on
more than 1.5 billion unique devices. For more information, please
visit www.unity.com.
About HERE Technologies
HERE, a location data and technology platform, moves people,
businesses and cities forward by harnessing the power of location.
By leveraging our open platform, we empower our customers to
achieve better outcomes - from helping a city manage its
infrastructure or a business optimize its assets to guiding drivers
to their destination safely. To learn more about HERE, please visit
www.here.com and http://360.here.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210324005302/en/
Matias Cavallin 323-715-0020 matias@unity3d.com
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