Jonathan Penn Joins Tremor Video to As National Director of Auto, Buyer Platform
February 03 2016 - 8:30AM
Business Wire
Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace
that provides buyers and sellers with software for video ad
effectiveness, today announced that Jonathan Penn has joined its
Buyer Platform team as National Director of Automotive. He is based
in the New York office and reports to Abbey Thomas, SVP, Buyer
Platform, Auto and Entertainment.
“As programmatic video spend continues to grow, particularly in
the automotive sector, we’re thrilled to have Jonathan join the
team with his deep expertise and leadership in advertising
technology,” said Thomas. “The automotive category has always been
a leader in digital video and we look forward to continuing to
provide current and prospective clients with new opportunities to
stay on the cutting edge of programmatic video buying.”
In this role Penn is responsible for accelerating the adoption
of Tremor Video’s buyer platform, as well as driving new agency
relationships, managing existing business and liaising with
clients. Additionally, he is responsible for a team of sales
managers across North America.
“The programmatic landscape continues to evolve at a rapid clip.
I believe the need for advanced audience planning and buying tools
across all screens will be key for brands and agencies as they look
to seamlessly marry premium inventory with powerful data,” said
Penn. “I’m thrilled to join Tremor Video, an agile software company
with a KPI-driven approach, proven track record and success
particularly within the automotive vertical.”
Penn joins Tremor Video from Turn, a leading DSP and early
pioneer of data-driven advertising. Previously, he held Senior
Sales leadership roles at Involved Media, Magnetic.is and AT&T
Ad Works, where he developed a keen understanding and developing of
advertising technology and has been a trailblazer in programmatic
advertising.
About Tremor Video
Tremor Video (NYSE: TRMR) provides software for video
advertising effectiveness. Our buyer and seller platforms
enable seamless transactions in a premium video
marketplace by offering control and transparency to clients.
We employ patented all-screen technology to make every advertising
moment more relevant for consumers, and deliver maximum results for
buyers and sellers.
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version on businesswire.com: http://www.businesswire.com/news/home/20160203005177/en/
Media:Tremor Video, Inc.Mandy Robinson,
646-278-7416mrobinson@tremorvideo.com
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