- All-New Sporty Exterior Styling with Flowing, One-Motion
Silhouette
- Most fuel-efficient Prius ever with up to
Manufacturer-Estimated 57 Combined MPG
- Fifth Gen Hybrid Powertrain with up to 196 horsepower
- Legacy Name to Carry on Toyota's Commitment to Carbon
Neutrality
LOS
ANGELES, Nov. 16, 2022 /PRNewswire/ -- Twenty-two
years ago, a high-tech sedan rolled into U.S. Toyota dealerships
and forever changed the automotive industry. The 2001 Prius, Latin
for "To Go Before" became the world's first production hybrid car
and ushered in a new generation of vehicles that combined an
electric motor with a high efficiency engine to squeeze more miles
out of every gallon. Now, over two decades later, this legendary
nameplate is ready to yet again show it is at the forefront – with
the reveal of the all-new 2023 Toyota Prius and Prius Prime at
a kickoff event the eve of the 2022 Los Angeles Auto Show at the LA
Convention Center.
"As a company, we set our sights on developing a new Prius for
the future, and our design and engineering teams really delivered,"
said Toyota group vice president and general manager Dave Christ. "The weight of the Prius name is
heavy – it carries with it the identity of an entire category of
vehicle powertrain. We're confident the all-new 2023 Prius and
Prius Prime will continue this important legacy."
Since the original Prius launched, the automaker envisioned a
world where hybrid-powered fuel efficiency was not the alternative,
but rather the norm. Now, with over 5 million units sold in
North America, and over 20 million
globally, Toyota hybrids are not only a common sight, but they have
made a difference, too, preventing over 82 million tons of CO2
emissions from entering the atmosphere. With the addition of the
most fuel-efficient Prius to date, achieving a manufacturer
estimated 57 MPG combined fuel economy rating on the LE FWD model,
this Toyota hybrid brings accessible electrification to drivers
everywhere.
As part of Toyota's diverse approach to carbon neutrality, the
Prius hybrid is part of lineup that looks to move "beyond zero."
With ten hybrids, two plug-in hybrids, the new bZ4X battery
electric vehicle and zero emission hydrogen fuel cell technology
Mirai, Toyota is committed to finding highly efficient and zero
emission solutions that fit customers lifestyles across the US. As
a symbol of that commitment, the 2023 Prius will be the first
Toyota vehicle to wear a new "Beyond Zero" badge, a global effort
to achieve carbon neutrality in our products, manufacturing and
beyond.
The price and on-sale date of the exciting, all-new 2023 Prius
will be announced later this year.
Sporty Yet Comfortable
For this latest Prius, the goal
was to create a vehicle that not only met the practical needs of
today's customers, but also had emotional appeal. Available in LE,
XLE and Limited grades, the 2023 Prius is built on the
second-generation TNGA-C platform, offering a low center of gravity
with reduced weight and increased rigidity compared to the previous
generation. The result? A wider stance and a lower driving position
that feels nimble, yet comfortable.
Designed in Japan, the all-new
Prius offers a style that is modern, progressive and understated
from the inside out. With its piercing silhouette that evokes a
level of aerodynamic flair, the new Prius lowers the roofline
2-inches from the prior generation, for a more athletic look.
Moving to the rear of the vehicle it is nearly 1-inch wider, adding
a dynamic look to its modern style.
The larger wheels available on XLE and Limited also catch the
eye – resulting in a sporty look that also offers drivers added
performance and handling. Additionally, the hip point is about one
inch lower than the previous generation Prius, while the battery
placement is optimized for a low center of gravity and enhanced
luggage capacity.
Purpose-Built Performance
When it comes to
performance, Prius is purpose-built. The new hybrid system enhances
both the fuel economy and driving performance with increases to
both engine and battery output. The acceleration feel and vehicle
handling have also been enhanced, providing a driving feel and
accelerator response unique to electrified vehicles.
Under the hood is the 5th generation hybrid
powertrain coupled with a larger 2.0L engine and a newly developed
lithium-ion battery, located underneath the rear seat. On AWD
models, an Electronic On-Demand AWD system has been adopted which
uses a motor to drive the rear wheels, enabling stable driving
performance when starting off and when driving on slippery road
surfaces such as snow. The newly developed lithium-ion battery pack
offers a 15% increase in output compared to the previous generation
Nickel Metal battery – reducing the size and the weight.
The result is an engaging acceleration experience with 194
horsepower and a 0-60 time of 7.2 seconds for the Front-Wheel Drive
(FWD) models. This is a 26% improvement compared to the outgoing
FWD model of 9.8 seconds.
For All-Wheel Drive (AWD) models, Prius offers 196 horsepower
and a 0-60 time of 7.0 seconds. A high-output IPM (Interior
Permanent Magnet) motor has been adopted for the rear motor on AWD
models, allowing for a compact design that enhances the low
traction road climbing performance and the stability when
turning.
Prius offers three drive modes – NORMAL, ECO and SPORT mode. In
ECO mode, the drive force increase in response to accelerator
operation is suppressed slightly to enable finer accelerator
control and enhance the fuel economy. In POWER mode or SPORT mode,
the drive force in the low-/mid-accelerator opening is increased to
enhance throttle responsiveness.
Making the Grade
The all-new 2023 Toyota Prius offers
an array of standard and available features no matter the grade.
Whether choosing the LE, XLE or the Limited grade – in Wind
Chill Pearl, Cutting Edge, Guardian Gray, Black, Supersonic Red or
Reservoir Blue – Prius drivers will be ready to look to
the road ahead.
LE grade
- Standard Features
-
- 17-inch alloy wheels with wheel covers
- 8-inch audio multimedia touchscreen
- 6 USB-c ports
- Electronic Parking Brake (EPB)
- SofTex leather steering wheel
- Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert
(RCTA)
- Optional features
-
- Front and Rear Parking Assist with Automatic Braking (PA
w/AB)
XLE Grade
- LE Standard Features+
-
- 19-inch alloy wheels
- 8-inch audio multimedia touchscreen
- Digital Rear-View Mirror & Home Link
- Two additional cup holders for rear seat passengers
- Driver and front passenger heated seats
- 8-way power driver's seat
- SofTex seats
- Rain sensing wipers
- Smart Key
- Qi wireless charger
- Direct light illumination
- Front and Rear Parking Assist with Automatic Braking (PA
w/AB)
- Optional Features
-
- 12.3-inch audio multimedia touchscreen
- Fixed glass roof
- Digital Key
Limited Grade
- XLE Standard Features+
-
- 12.3-inch audio multimedia touchscreen
- JBL® Premium Audio System with 8 speakers
- Fixed glass roof
- Heated steering wheel
- Driver and front passenger heated and ventilated Seats
- 8-way power driver's seat with driver memory
- Digital Key
- Power back door
- Optional Features
-
- Advanced Park
- Digital Rearview Mirror
- Heated rear seats
- Panoramic View Monitor
Technology
The all-new 2023 Toyota Prius is equipped
with the tools to make life more convenient – thanks to the
available 12.3-inch Toyota Audio Multimedia system designed and
engineered by Toyota's Texas-based
Connected Technologies team. Prius drivers will also have the
opportunity to access a wide range of enhanced connectivity and
convenience features, including Over-the-Air (OTA) updates.
Users can interact with the system through intuitive touch and
voice activation controls. With the available Connected Service
Drive Connect, drivers and passengers have access to Intelligent
Assistant, Cloud Navigation and Destination Assist. With
Intelligent Assistant, simple phrases like "Hey Toyota" awaken the
system for voice activated commands to search for directions, find
Points of Interest (POI), adjust audio controls, change the cabin
temperatures and more. Cloud Navigation, the available onboard
navigation solution, utilizes the cloud to download the latest
available map, traffic and routing information. To ensure users
have the most up-to-date search capabilities, POI search is
provided by Google Points-of-Interest data. Destination Assist also
gives access to 24/7 live agent assistance to locate the next
destination.
The new Toyota Audio Multimedia allows for dual Bluetooth® phone
connectivity, with support for standard wireless Apple CarPlay® and
Android Auto™ compatibility. With further connectivity, the Prius
has an available Wi-Fi Connect 1-month trial that offers 4G
connectivity for up to five devices – turning the Prius into an
AT&T Hotspot. Adding to the already robust offering of audio
playback ability with HD Radio®, USB data and a SiriusXM® Platinum
Plan 3-month trial subscription, Wi-Fi Connect also enables the new
Integrated Streaming feature, providing customers the ability to
link their separate Apple Music® and Amazon Music subscriptions to
the vehicle for onboard control.
For those looking for an enhanced audio experience, the Prius
offers a JBL® Premium Audio system with eight speakers, creating a
mobile concert from any music genre. Standard on the Limited grade
only, with the use of Clari-Fi® technology, the system is also able
to breathe life into compressed digital music formats enhancing the
audio experience.
Each Prius offers a host of additional available Connected
Services. Safety Connect includes an Emergency Assistance Button
(SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision
Notification, Stolen Vehicle Locator and Collision Assistance with
up to a 10-year trial. Service Connect gives drivers the ability to
receive Vehicle Health Reports, Maintenance Alerts and reminders,
also with up to a 10-year trial.
With the Toyota app, users can stay connected to their Prius
with a 1-year trial of Remote Connect service, available on LE
grade and standard on XLE and Limited. Users can activate
headlights, lock/unlock the doors and remotely start the vehicle.
Users can also check vehicle status, receive reminder notifications
and set Guest Driver Alerts. Digital key is also available with
Remote Connect for the XLE and Limited Grades – making it easy to
lock and unlock doors, remote start and more all from a smart
phone.
Ready to handle all your device charging needs, the Prius is
equipped with six USB ports in the cabin. Up front, two Type-C USB
ports at the bottom of the center stack plus two more Type-C USB
ports in the center console. For second-row passengers, two Type-C
USB ports are located at the bottom rear of the center console.
Convenience features are aplenty for Prius, too. Blind Spot
Monitor (BSM) with Rear Cross Traffic Alert (RCTA) is standard on
all grades. Front and Rear Parking Assist with Automatic Braking is
available on all grades. A Panoramic View Monitor is available on
Limited and provides a live rotating 360-degree view around the
vehicle. Advanced Park is available on Limited, a hands-free system
designed to assist you with parallel parking or backing into a
parking space.
Safety
For 2023, Prius will come standard with the
latest Toyota Safety Sense generation, TSS 3.0. This suite of
active safety systems includes the existing feature set available
on the prior generation Prius but includes some additional
enhancements and capabilities. This suite of safety features
includes:
- Pre-Collision System with Pedestrian Detection
- Lane Departure Alert with Steering Assist
- Full-Speed Range Dynamic Radar Cruise Control
- Lane Tracing Assist
- Road Sign Assist
- Automatic High Beams
- Proactive Driving Assist
Proactive Driving Assist is new to Prius and the Toyota Safety
Sense package. When system operating conditions are met, using the
vehicle's camera and radar, this system provides gentle braking
into curves or gentle braking and/or steering to help support
driving tasks such as distance control between a preceding vehicle,
pedestrian or bicyclist. Proactive Driving Assist is not a
substitute for the Pre-Collision System and operates in different
circumstances.
The Toyota Safety Sense feature from the prior generation Prius
has been enhanced for TSS 3.0:
- The Pre-Collision System with Pedestrian Detection has enhanced
detection capabilities thanks to new system sensors. It receives
enhanced intersection support with improved detection capability in
certain circumstances. It also adds the capability to detect
motorcyclists, in addition to bicyclists and pedestrians.
- Lane Departure Alert with Steering Assist has enhanced lane
recognition that includes detection of certain 3D objects, like
guardrails, that may be used to help define the lane.
- Full-Speed Range Dynamic Radar Cruise Control adds a fourth
following distance setting, from the previously available three.
Enhanced vehicle detection allows for the ability to detect more
than one preceding vehicle, as well as vehicles in adjacent lanes.
This helps the system to provide smoother, more natural speed
adjustments, especially when the driver changes lanes.
- Like Lane Departure Alert, lane recognition is enhanced for
Lane Tracing Assist. This system now also helps provide more space
between vehicles being passed in adjacent lanes. It works by
offsetting the vehicles' driving path with minor steering
adjustments while keeping the vehicle within its lane.
- An Emergency Driving Stop System has been added to Lane Tracing
Assist. It's designed to monitor the driver's inputs, such as
steering operation, to determine if they're inattentive or
non-responsive, such as during a medical emergency. This feature
can bring the vehicle to a stop if the driver doesn't respond to
alerts to take control.
- Road Sign Assist gets expanded sign detection
capabilities that now include certain intersection signs and
warning signs, like pedestrian crossings.
About Toyota
Toyota (NYSE:TM) has been a
part of the cultural fabric in the U.S. for more than 60 years, and
is committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands, plus our nearly 1,500
dealerships.
Toyota directly employs more than 39,000 people in the U.S.
who have contributed to the design, engineering, and assembly of
nearly 32 million cars and trucks at our nine manufacturing plants.
By 2025, Toyota's 10th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, a quarter of the company's 2021 U.S.
sales were electrified.
To help inspire the next generation for a career in
STEM-based fields, including mobility, Toyota launched its virtual
education hub at www.TourToyota.com with an
immersive experience and chance to virtually visit many of our U.S.
manufacturing facilities. The hub also includes a series of
free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips
and more. For more information about Toyota,
visit www.ToyotaNewsroom.com.
Media Contacts:
Paul
Hogard
469-292-6791
paul.hogard@toyota.com
Note to Editors: Photos and b-roll can be found on
ToyotaNewsroom.com.
For customer inquiries, please call: 800-331-4331.
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SOURCE Toyota Motor North America