1Q05 Results - Tele Sudeste Celular Participacoes S.A. SAO PAULO, Brazil, April 29 /PRNewswire-FirstCall/ -- Tele Sudeste Celular Participacoes S.A. ("TSD"), (Bovespa: TSEP3 (ON = Common Shares); TSEP4 (PN = Preferred Shares); NYSE: TSD), announced its consolidated results for the first quarter of 2005 (1Q05). R$ million 1Q05 4Q04 1Q04 Net Operating Revenue 476.1 518.9 448.6 Total Operating Costs (323.7) (416.9) (279.9) EBITDA 152.4 102.0 168.7 EBITDA Margin (%) 32.0% 19.7% 37.6% Net Result 40.7 8.3 37.8 Number of customers (thousand) 4,424 4,376 3,774 Market share (source: Anatel) 47.3% 47.7% 49.1% Net Additions (thousand) 47 311 65 First 3G cellular operator in Latin America, a key tool for the company's innovation strategy, which was possible due to the CDMA2000 1xEV-DO technology. Absolute leadership in innovation and variety of services launched on the market. Successful in the differentiation strategy as regards its competitors as a result of the provision of innovating services. 100% coverage in the municipalities within its area of operation with CDMA 1xRTT digital technology. TSD's customer base rose 17.2% over last year, recording 4,424 thousand customers. Post-paid customer base increased by 13.9% in relation to the 1Q04. Post-paid net additions increased in relation to 1Q04, showing the success of the commercial campaigns. SAC recorded a 14.4% reduction over 4Q04, despite the strong competition and marketing campaigns turned to different market segments. Churn at 2.1%, a reduction 0.4 p.p. in relation to 4Q04, showing the successful customer retention campaigns. Post-paid MOU increased by 3.9% in relation to 4Q04. TSD's productivity grew 61.7% and 3.5% when compared to 1Q04 and 4Q04, showing efficiency gains in its operations. Data revenues grew 108.9% in relation to 1Q04, reaching 3.9% of the net services revenue in 1Q05. To download the complete version of the Company's earnings release, please visit our website: http://www.vivo.com.br/ir Tele Sudeste, along with Telesp Celular Participacoes S.A. (controller of Tele Centro Oeste Participacoes S.A.), Tele Leste Celular Participacoes S.A., and Celular CRT Participacoes S.A make up the assets of the Joint Venture undertaken by Telefonica Moviles and Portugal Telecom, operating under the VIVO brand, Top of Mind in the Brazilian market. In April 2005 VIVO Group reached 27 million customers, thus consolidating its market leadership. DATASOURCE: Tele Sudeste Celular Participacoes S.A. CONTACT: VIVO Investor Relations, +011-55-11-5105-1172, or Web site: http://www.vivo.com.br/

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