MINNEAPOLIS, April 27, 2021 /PRNewswire/ -- Target Corporation
(NYSE: TGT) today announced its limited-time-only collaboration
with plant enthusiast and interior stylist Hilton Carter. More than
20 years ago, Target pioneered the concept of designer
collaborations, and has since continued to introduce new and
exciting collections with both well-established and emerging
partners. Hilton Carter for Target, the retailer's first
limited-edition collection with a plant stylist, features modern
and approachable styles of live and faux plants and accessories
designed to spread joy and encourage guests to bring the outside
in. With more than 65 products ranging in price from $5-$130, Hilton
Carter for Target will be available May
14 on Target.com and in select Target stores.
"As people have spent more time at home over the past year, our
guests are increasingly looking for ways to add more comfort and
personality to their surroundings. Searches for plants on
Target.com have increased by more than 300% over the last year – a
clear indicator that guests want to bring some of the outdoors
inside to brighten up their space," says Jill Sando, executive vice president and chief
merchandising officer, Target. "We wanted to identify a partner who
could bring something special to Target and deliver a collection
that allows guests to easily and affordably refresh any room in
their home. This partnership with Hilton Carter does just that,
while celebrating the arrival of spring with a renewed sense of
optimism."
Hilton Carter is a plant enthusiast and interior stylist who is
celebrated for his love and advocacy of plants and greenery. Carter
started his career by sharing plant care and styling content on his
Instagram, and since he joined the platform in 2011, has amassed a
loyal following of nearly half a million people. Today, he has more
than 200 plants in his home and has authored books on the topic of
plants: Wild at Home (2019), Wild Interiors (2020)
and Wild Creations (2021).
"This collection of greenery and accessories was designed with
the intention to inspire all – from the novice plant parent to the
green thumb expert – and help everyone introduce a little more
greenery into their space," says Hilton Carter. "My interest in
plants started out as purely practical and a desire to create a
space for myself that I would enjoy. I am thrilled to have the
opportunity to inspire Target guests to bring the outdoors in and
create a space that allows them to flourish."
This spring, Carter's limited-time-only collection will arrive
at Target to inspire the green thumb in all guests. The Hilton
Carter for Target collection offers live and faux plants and
accessories, including ceramic pots and planters, propagation
vessels, terrariums, watering cans and more, with most items under
$30. The collection will be available
on Target.com and at select Target stores starting May 14, while supplies last. In addition, guests
can shop select items from the collection via Target's contactless
same-day pickup options, Drive Up and Order Pickup.
More information about The Hilton Carter for Target collection
is available on ABullseyeView.com and guests are invited to join
the conversation on social media using #HiltonCarterxTarget.
About Target
Minneapolis-based Target Corporation (NYSE:
TGT) serves guests at more than 1,900 stores and at Target.com.
Since 1946, Target has given 5% of its profit to communities, which
today equals millions of dollars a week. For the latest store count
or more information, visit Target.com/Pressroom. For a
behind-the-scenes look at Target, visit Target.com/abullseyeview or
follow @TargetNews on Twitter.
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SOURCE Target Corporation