AUBURN HILLS, Mich.,
March 30, 2021 /PRNewswire/ --
- Award categories are calculated among luxury, non-luxury and
truck shoppers and are based on annual new-car buyer perception
data
- The top purchase reasons for Dodge vehicles are overall
exterior styling, being "fun to drive" and overall power and
acceleration
- Challenger and Charger are coming off a strong 2020 with
combined retail sales up 6% year-over-year
Dodge vehicles are known for their iconic muscle car looks and
Kelley Blue Book is recognizing
America's performance brand by naming Dodge the Best Car Styling
Brand in the 2021 Brand Image Awards for the third year in a row.
Award categories are calculated among luxury, non-luxury and truck
shoppers and are based on annual new-car buyer perception data.
"Dodge represents quintessential American muscle through and
through," said Isabelle Helms, vice
president of research, market intelligence and pricing strategy for
Cox Automotive. "Aggressive exterior styling with unique heritage
design cues immediately draws consumers to the brand. That styling
is matched perfectly to unrivaled performance under the hood. Dodge
is true to its brand from its styling to its performance."
Indeed, the top purchase reasons for Dodge vehicles are overall
exterior styling, being "fun to drive" and overall power and
acceleration. Challenger and Charger are coming off a strong 2020
with combined retail sales up 6% year-over-year. 2021 marks the year that Dodge is distilled to
the highest levels of performance, offering Hellcat-powered,
700-plus-horsepower SRT versions of every model across the
lineup.
The 2021 Dodge Durango is the Charger of the three-row SUV
segment and raises the bar this year with updated exterior styling,
a new interior with a Challenger-inspired cockpit and more
performance than ever with six distinct models – SXT, GT, Citadel,
R/T, SRT 392 and the new 710-horsepower Dodge Durango SRT Hellcat –
the most powerful SUV ever.
Dodge muscle gets even stronger for the 2021 model year with the
new "Demon-possessed" Charger SRT Hellcat Redeye, the most powerful
and fastest mass-produced sedan the world. Raising the bar to
performance levels never seen before in a four-door family sedan,
the Dodge Charger SRT Hellcat Redeye serves up 797-horsepower and
707 lb.-ft. of torque, plus a top speed of 203 miles per hour
(mph), delivering the ultimate in high-performance, comfort and
road-ready confidence as the world's only four-door muscle car.
The Dodge Challenger is the world's quickest, fastest and most
powerful muscle car. While the record-setting Dodge Challenger SRT
Demon was a one-year, limited-production build, the 807-horsepower
Dodge Challenger SRT Super Stock is born from its successes and,
for 2021 model year, is the halo of the Challenger lineup,
outperforming the competition in the modern horsepower wars as the
newest ultimate drag-racing muscle car.
Dodge continues to offer customization straight from the factory
with unique appearance packages, a variety of different color
stripes and wheel finishes, all-original badges and distinctive
Dodge heritage colors, including Sinamon Stick, Frostbite and
Hellraisin on Charger and Challenger models, all of which make
Dodge vehicles unique and stand out on the road.
Kelley Blue Book's Brand Image
Awards
The Kelley Blue Book Brand Image Awards recognize automakers'
outstanding achievements in shaping and maintaining brand
attributes that capture the attention and enthusiasm of the
new-vehicle buying public. Award categories are calculated among
luxury, non-luxury and truck shoppers. The 2021 Brand Image Awards
are based on consumer automotive perception data from Kelley Blue Book's Brand Watch study. Brand
Watch is an online brand and model perception tracking study
tapping into 12,000+ in-market new-vehicle shoppers annually on
Kelley Blue Book's KBB.com. The
highly comprehensive study offers insights into how shoppers
perceive important factors driving their purchase decisions and
captures brand/model familiarity and consideration among new-car
shoppers.
Kelley Blue Book
(www.kbb.com)
Founded in 1926, Kelley Blue Book,
The Trusted Resource®, is the vehicle valuation and information
source trusted and relied upon by both consumers and the automotive
industry. Each week the company provides market-reflective values
on its top-rated website KBB.com, including its famous Blue Book®
Trade-In Values and Kelley Blue Book® Price Advisor tool, which
provides a range for what consumers can reasonably expect to pay
for a vehicle in their area. Car owners looking to sell immediately
can also get a redeemable, transaction-ready offer with
Kelley Blue BookSM
Instant Cash Offer. The company also provides vehicle pricing and
values through various products and services available to car
dealers, auto manufacturers, finance and insurance companies, and
governmental agencies. Kelley Blue
Book is a Cox Automotive brand.
Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars
easier for everyone. The global company's more than 27,000 team
members and family of brands, including Autotrader®, Clutch
Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®,
Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are
passionate about helping millions of car shoppers, 40,000 auto
dealer clients across five continents and many others throughout
the automotive industry thrive for generations to come. Cox
Automotive is a subsidiary of Cox Enterprises Inc., a privately
owned, Atlanta-based company with
annual revenues of $21 billion.
www.coxautoinc.com.
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit
of brothers John and Horace Dodge.
Their influence continues today as Dodge shifts into high gear with
muscle cars and SUVs that deliver unrivaled performance in each of
the segments where they compete.
2021 marks the year that Dodge is
distilled into a pure performance brand, offering Hellcat-powered,
700-plus-horsepower SRT versions of every model across the lineup.
For the 2021 model year, Dodge delivers the drag-strip dominating
807-horsepower Dodge Challenger SRT Super Stock, the new
797-horsepower Dodge Charger SRT Redeye, the most powerful and
fastest mass-produced sedan in the world, and the new
710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV
ever. Combined, these three muscle cars make Dodge the industry's
most powerful brand, offering more horsepower than any other
American brand across its entire lineup.
In 2020, Dodge was named the "#1 Brand in Initial Quality,"
making it the first domestic brand ever to rank No. 1 in the J.D.
Power Initial Quality Study (IQS). The Dodge brand also ranked No.
1 in the J.D. Power APEAL Study (mass market). These results are
historic because it marks the first time a domestic brand has
earned top spots in both J.D. Power studies in the same year.
Dodge is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Dodge and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge,
https://www.youtube.com/StellantisNA
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SOURCE Stellantis