DALLAS, Feb. 3, 2021 /PRNewswire/ -- Southwest
Airlines Co. (NYSE: LUV) continues to mark its
50th Anniversary year by coming together with Wattpad,
the global multi-platform entertainment company for original
stories and leading social storytelling platform, for the
Southwest: Storytellers On The Rise Writing Contest, which
celebrates what's been at the Heart of the carrier's values since
its founding: kindness. This contest calls upon aspiring and avid
writers to share fiction or nonfiction stories of kindness rooted
in travel.
"As we look back on 50 years, we remember and celebrate the
powerful stories that make up our rich history," said Brandy King, Director of External Communication
which includes Brand Partnerships and Entertainment Public
Relations initiatives. "Kindness and civility are core Southwest
Values, and through this partnership, we're excited to see how the
Wattpad community of writers brings these attributes to life in
their story submissions."
"At Wattpad, we're inspired every day by the powerful,
transformative stories published on our platform," said
Chris Stefanyk, Head of Brand
Partnerships at Wattpad. "We are thrilled to partner with Southwest
to elevate new voices in storytelling and help writers take their
writing skills and career to the next level."
Now through Feb. 28, 2021,
U.S.-based writers can submit short stories via the Southwest
profile on Wattpad for a chance to win the writing
contest*. The winning author will receive a once-in-a-lifetime
writing mentorship opportunity with Beth Reekles, the author behind
the global YA sensation and film franchise The Kissing Booth
from Netflix and Komixx Entertainment, alongside additional prizes
to help their writing career take off. The winning story will be
showcased on Southwest channels later this year.
"I'm really excited to be working on this campaign with
Southwest and Wattpad. I think we're all craving a little escapism
right now, and books are a great way to do that." said Reekles.
"I've always loved the sense of community that Wattpad and its
stories create, and look forward to working with the winner to help
encourage them on their writing journey."
As home to one of the most diverse groups of storytellers on the
planet, with five million writers and a community of 90 million
readers, Wattpad is the home for Gen Z writers.
The campaign expands Southwest's existing On The Rise platform,
which currently supports up-and-coming musicians, to a broad
spectrum of rising creatives including filmmakers, writers,
producers, and authors. With a Purpose to connect People to what is
important in their lives, Southwest hopes to uncover some of the
most powerful stories of transformative human kindness and bring
them to life for travelers around the world.
*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL
NOT INCREASE YOUR CHANCES OF WINNING. Open to legal
residents of 50 United States and the District of Columbia (excluding Alaska) age 19 or older at time of entry. Void
where prohibited. Eligible entrants may enter as many times as they
wish (with valid, unique, and original Entries) during the Entry
Period of Jan. 4-Feb 28, 2021. All
fields must be completed. Approximate retail value of prize:
$4,500. For complete details and
Official Rules, visit
https://www.wattpad.com/997496578-southwest-storytellers-on-the-rise-writing-contest.
By submitting this entry, you agree to the Official Rules. By
entering, information collected will be used in accordance with
Sponsor's Privacy Policy at https://policies.wattpad.com/terms.
Sponsor: Wattpad Corp., 36 Wellington St. E, Suite 200,
Toronto, Ontario, M5E 1C7. Enter
by 11:59:59 p.m. PT on Feb. 28, 2021.
ABOUT SOUTHWEST AIRLINES CO.
In its 50th year of
service, Dallas-based Southwest
Airlines Co. continues to differentiate itself from
other air carriers with exemplary Customer Service delivered by
nearly 56,000 Employees to a Customer base that topped 130 million
passengers in 2019. Southwest has a robust network of
point-to-point service with a strong presence in top leisure and
business markets. In peak travel seasons during 2019, Southwest
operated more than 4,000 weekday departures among a network of 101
destinations in the United States
and 10 additional countries. In 2020, the carrier added service to
Hilo, Hawaii; Cozumel, Mexico; Miami; Palm Springs,
Calif., Steamboat Springs, and Montrose (Telluride), Colo. Southwest will
begin service to both Chicago
(O'Hare) and Sarasota/Bradenton on Feb.
14; both Savannah/Hilton Head
and Colorado Springs on March 11;
both Houston (Bush) and Santa Barbara, Calif., on April 12; Fresno,
Calif., On April 25; and
Jackson, Miss., on June 6.
The carrier issued its Southwest® Promise in
May 2020 to highlight new and
round-the-clock efforts to support its Customers and Employees
wellbeing and comfort. Among the changes are enhanced cleaning
efforts at airports and onboard aircraft, and face covering
requirements for Customers and Employees. Additional details about
the Southwest Promise are available at
Southwest.com/Promise.
Southwest coined Transfarency® to describe its purposed
philosophy of treating Customers honestly and fairly, and low fares
actually staying low. Southwest is the only major U.S. airline to
offer bags fly free® to everyone (first and second checked pieces
of luggage, size and weight limits apply, some carriers offer
free checked bags on select routes or in qualified circumstances).
Southwest does not charge change fees, though fare differences
might apply.
Southwest is one of the most honored airlines in the world,
known for a triple bottom line approach that contributes to the
carrier's performance and productivity, the importance of its
People and the communities they serve, and an overall commitment to
efficiency and the planet. Learn more about how the carrier gives
back to communities across the world by visiting
Southwest.com/citizenship.
Book Southwest Airlines' low fares online at
Southwest.com or by phone at 800-I-FLY-SWA.
ABOUT WATTPAD
Wattpad's vision is to entertain and
connect the world through stories. Wattpad's flagship app is a
leading social storytelling platform, home to a community of more
than 90 million people who spend over 23 billion minutes a month
engaged in original stories. Wattpad's Story DNA Machine Learning
technology allows the company to discover stand-out stories among
more than one billion uploads written on the platform. Wattpad
Studios and Wattpad Books are transforming entertainment and
publishing, using data-backed insights to turn Wattpad stories into
books, films and TV shows. Wattpad Brand Partnerships help brands
build deep engagement with Gen Z consumers. The company is proudly
based in Toronto, Canada. Learn
more at company.wattpad.com.
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SOURCE Southwest Airlines Co.