Aesthetic Science Announces Dates for 2004 Just Play Games Festival Play-Themed Festival Features Popular Music, Entertainment and Games LOS ANGELES, July 6 /PRNewswire/ -- Aesthetic Science announced today the schedule and preliminary line-up for the inaugural 2004 Just Play Games Festival. The festival will embark on a nationwide tour espousing the benefits of play by featuring entertainment, including live music, top video games, contests and giveaways in 17 major U.S. markets from July through October 2004. A first of its kind, the Just Play Games Festival will feature a two-day "playground" filled with music, games and more. The festival will take place in partnership with Six Flags Theme Parks and the Mills malls. The July and other select dates of the tour include both admission to the Just Play Games Tour and Six Flags Theme Parks for the price of a regular summer admission. This incredible price features an amazing 2 for 1 value including over 12 bands, games and demos as well as Six Flags Theme Park rides, shows and attractions. "This is a fun exclusive playground with punk and hip-hop stars the crazy fun of a theme park at Six Flags Theme Parks, and skateparks and party spots at the Mills malls," says Chenoa Smith, CEO of Aesthetic Science. The band line up coupled with the "Sumo Size Fun" of the Just Play Games Festival averages out to about $6 per band! The punk, hip-hop and rock bands playing include: Method Man, Andrew WK, De La Soul, Beatnuts, Mest, Bowling for Soup, The Ataris, American Hi-Fi, Houston, Young Gunz, Mixmaster Mike, Fefe Dobson, Icarus Line, The Adored, Juliana Theory, Autopilot Off, Amanda Perez, Dilated Peoples, Brand Nubian, DJ Kane, Fallout Boy, Hawk Nelson, Letter Kills, Lloyd, Midtown, Slum Village, Squad Five-0, Sarah Hudson, and Thousand Foot Krutch. Artists will vary by market. Acknowledging that the average American works 48 hours a week, the Just Play Games Festival will focus on showcasing the importance of play in everyone's life. "Our core belief is that play provides mental and social stimulation, relief from stress and life-long learning for both children and adults," says Smith. "The Just Play Games Festival is designed to embody just that, a one stop venue where all types of play can be experienced and enjoyed." Tickets can be purchased at http://www.justplaygames.com/ or on site at the festival based on availability. Proceeds will benefit the Boys & Girls Clubs of America. Upcoming dates for the 2004 Just Play Games Tour are: -- Hollywood/Los Angeles, California -- Level 3, Hollywood & Highland Saturday July 10 and Sunday July 11 -- Denver, Colorado -- Six Flags Elitch Gardens Wednesday July 14 and Thursday July 15 -- St. Louis, Missouri -- Six Flags St. Louis Saturday July 17 and Sunday July 18 From July through October, the Just Play Games Festival will visit Chicago; Philadelphia; Washington, D.C.; Charlotte, N.C.; Nashville, Tenn.; Atlanta; Ft. Lauderdale, Fla.; New Orleans; Houston; Dallas; Phoenix; San Jose, Calif. and Los Angeles. About the Just Play Games 2004 Festival The Just Play Games 2004 Festival, ( http://www.justplaygames.com/ ), is a nationwide festival of games, entertainment, music, play events and game tournaments in 17 major U.S. cities July through October of 2004, benefiting the Boys and Girls Clubs of America and targeting participants ages 7-44. The festival reaches an aggregate network of 1 billion impressions and 4 million attendees. The Just Play Games Festival 2004 partners include; Six Flags, Hollywood & Highland, The Mills Corporation, Boys & Girls Clubs of America, Virgin Megastore, ESRB, ESPN X Games Skateparks, Jillians, IGN.com, Vans, EMI Music Group, Universal Music, Pelican, iGames.org, FYE and the American Red Cross. About Aesthetic Science, Inc. Aesthetic Science, Inc. ( http://www.aestheticscience.com/ ) is a Los Angeles based marketing company that has both products and services to fill the emerging need for experiential and sponsorship marketing in the consumer products marketplace. Their touring festivals and shows, also known as Proprietary Event Platforms (PEPs) are structured and curated to reach both families and the coveted 15-35 market. This is accomplished by a smart mix of music, games, home entertainment, wireless, toys and interactive contests. The Aesthetic Science team has an average of 16 years marketing, promotions, event and technology experience with groups and venues such as: 101 Communications International IT Conventions, The Academy Awards Governor's Ball, The Academy of Art College of San Francisco, Calloway Gardens, Gene Loves Jezebel, ACDC, Ozzy Osborne, Coors International Bottlers Convention, Siggraph, E3, Games Developer Conference, Knott' s Berry Farm, Spaceworld (Japan) and Marine World Africa USA, Various Los Angeles Theatres (Dream, Ivar, Palace), The Los Angeles Edge Festival, The New York Toy Fair, The San Antonio Arts Festival, Silicon Graphics amongst many others. About Hollywood & Highland Since opening November 2001, millions of people have visited the Hollywood & Highland entertainment complex, the first major development in the current renaissance of the Hollywood community. Adjacent to long-time Hollywood landmarks, Grauman's Chinese Theatre and the El Capitan, Hollywood & Highland includes the renowned Kodak Theatre, Renaissance Hollywood Hotel, and the spectacular Grand Ballroom catered exclusively by celebrity chef Wolfgang Puck. Hollywood & Highland is at the center of entertainment, dining, and nightlife on one of the world's most famous streets. Hollywood & Highland also includes nightclubs, over 60 specialty shops, public art exhibitions, six new movie screens at the Mann Chinese Complex, seven of LA's finest restaurants, and the best photo spot of the Hollywood sign anywhere, all surrounded by architecture designed to mirror a 1916 classic movie set. ( http://www.hollywoodandhighland.com/ ) About Six Flags, Inc. Six Flags, Inc. is the world's largest regional theme park company. Through its subsidiaries, it owns and operates a total of 31 parks in North America and Europe. Six Flags parks serve 34 of the 50 largest metropolitan areas in the United States. Six Flags, Inc. is a publicly held corporation with corporate offices in New York City and Oklahoma City. The Company's stock trades on the NYSE under the symbol: PKS. ( http://www.sixflags.com/ ) About The Mills Corporation The Mills Corporation is a self-managed real estate investment trust (REIT) based in Arlington, Va. that owns, develops, leases, manages and markets a portfolio of 27 retail and entertainment destinations totaling approximately 34 million square feet. Currently, the company has six projects under construction or development around the world. The company's Internet address is ( http://www.themills.com/ ). Contact: Kate Hartman/Edelman 312.240.2831 Carey Schroeder/Aesthetic Science DATASOURCE: Aesthetic Science, Inc. CONTACT: Kate Hartman of Edelman, +1-312-240-2831, ; or Carey Schroeder of Aesthetic Science, Web Site: http://www.justplaygames.com/ http://www.aestheticscience.com/ http://www.themills.com/

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