Aesthetic Science Announces Dates for 2004 Just Play Games Festival
July 06 2004 - 6:00AM
PR Newswire (US)
Aesthetic Science Announces Dates for 2004 Just Play Games Festival
Play-Themed Festival Features Popular Music, Entertainment and
Games LOS ANGELES, July 6 /PRNewswire/ -- Aesthetic Science
announced today the schedule and preliminary line-up for the
inaugural 2004 Just Play Games Festival. The festival will embark
on a nationwide tour espousing the benefits of play by featuring
entertainment, including live music, top video games, contests and
giveaways in 17 major U.S. markets from July through October 2004.
A first of its kind, the Just Play Games Festival will feature a
two-day "playground" filled with music, games and more. The
festival will take place in partnership with Six Flags Theme Parks
and the Mills malls. The July and other select dates of the tour
include both admission to the Just Play Games Tour and Six Flags
Theme Parks for the price of a regular summer admission. This
incredible price features an amazing 2 for 1 value including over
12 bands, games and demos as well as Six Flags Theme Park rides,
shows and attractions. "This is a fun exclusive playground with
punk and hip-hop stars the crazy fun of a theme park at Six Flags
Theme Parks, and skateparks and party spots at the Mills malls,"
says Chenoa Smith, CEO of Aesthetic Science. The band line up
coupled with the "Sumo Size Fun" of the Just Play Games Festival
averages out to about $6 per band! The punk, hip-hop and rock bands
playing include: Method Man, Andrew WK, De La Soul, Beatnuts, Mest,
Bowling for Soup, The Ataris, American Hi-Fi, Houston, Young Gunz,
Mixmaster Mike, Fefe Dobson, Icarus Line, The Adored, Juliana
Theory, Autopilot Off, Amanda Perez, Dilated Peoples, Brand Nubian,
DJ Kane, Fallout Boy, Hawk Nelson, Letter Kills, Lloyd, Midtown,
Slum Village, Squad Five-0, Sarah Hudson, and Thousand Foot Krutch.
Artists will vary by market. Acknowledging that the average
American works 48 hours a week, the Just Play Games Festival will
focus on showcasing the importance of play in everyone's life. "Our
core belief is that play provides mental and social stimulation,
relief from stress and life-long learning for both children and
adults," says Smith. "The Just Play Games Festival is designed to
embody just that, a one stop venue where all types of play can be
experienced and enjoyed." Tickets can be purchased at
http://www.justplaygames.com/ or on site at the festival based on
availability. Proceeds will benefit the Boys & Girls Clubs of
America. Upcoming dates for the 2004 Just Play Games Tour are: --
Hollywood/Los Angeles, California -- Level 3, Hollywood &
Highland Saturday July 10 and Sunday July 11 -- Denver, Colorado --
Six Flags Elitch Gardens Wednesday July 14 and Thursday July 15 --
St. Louis, Missouri -- Six Flags St. Louis Saturday July 17 and
Sunday July 18 From July through October, the Just Play Games
Festival will visit Chicago; Philadelphia; Washington, D.C.;
Charlotte, N.C.; Nashville, Tenn.; Atlanta; Ft. Lauderdale, Fla.;
New Orleans; Houston; Dallas; Phoenix; San Jose, Calif. and Los
Angeles. About the Just Play Games 2004 Festival The Just Play
Games 2004 Festival, ( http://www.justplaygames.com/ ), is a
nationwide festival of games, entertainment, music, play events and
game tournaments in 17 major U.S. cities July through October of
2004, benefiting the Boys and Girls Clubs of America and targeting
participants ages 7-44. The festival reaches an aggregate network
of 1 billion impressions and 4 million attendees. The Just Play
Games Festival 2004 partners include; Six Flags, Hollywood &
Highland, The Mills Corporation, Boys & Girls Clubs of America,
Virgin Megastore, ESRB, ESPN X Games Skateparks, Jillians, IGN.com,
Vans, EMI Music Group, Universal Music, Pelican, iGames.org, FYE
and the American Red Cross. About Aesthetic Science, Inc. Aesthetic
Science, Inc. ( http://www.aestheticscience.com/ ) is a Los Angeles
based marketing company that has both products and services to fill
the emerging need for experiential and sponsorship marketing in the
consumer products marketplace. Their touring festivals and shows,
also known as Proprietary Event Platforms (PEPs) are structured and
curated to reach both families and the coveted 15-35 market. This
is accomplished by a smart mix of music, games, home entertainment,
wireless, toys and interactive contests. The Aesthetic Science team
has an average of 16 years marketing, promotions, event and
technology experience with groups and venues such as: 101
Communications International IT Conventions, The Academy Awards
Governor's Ball, The Academy of Art College of San Francisco,
Calloway Gardens, Gene Loves Jezebel, ACDC, Ozzy Osborne, Coors
International Bottlers Convention, Siggraph, E3, Games Developer
Conference, Knott' s Berry Farm, Spaceworld (Japan) and Marine
World Africa USA, Various Los Angeles Theatres (Dream, Ivar,
Palace), The Los Angeles Edge Festival, The New York Toy Fair, The
San Antonio Arts Festival, Silicon Graphics amongst many others.
About Hollywood & Highland Since opening November 2001,
millions of people have visited the Hollywood & Highland
entertainment complex, the first major development in the current
renaissance of the Hollywood community. Adjacent to long-time
Hollywood landmarks, Grauman's Chinese Theatre and the El Capitan,
Hollywood & Highland includes the renowned Kodak Theatre,
Renaissance Hollywood Hotel, and the spectacular Grand Ballroom
catered exclusively by celebrity chef Wolfgang Puck. Hollywood
& Highland is at the center of entertainment, dining, and
nightlife on one of the world's most famous streets. Hollywood
& Highland also includes nightclubs, over 60 specialty shops,
public art exhibitions, six new movie screens at the Mann Chinese
Complex, seven of LA's finest restaurants, and the best photo spot
of the Hollywood sign anywhere, all surrounded by architecture
designed to mirror a 1916 classic movie set. (
http://www.hollywoodandhighland.com/ ) About Six Flags, Inc. Six
Flags, Inc. is the world's largest regional theme park company.
Through its subsidiaries, it owns and operates a total of 31 parks
in North America and Europe. Six Flags parks serve 34 of the 50
largest metropolitan areas in the United States. Six Flags, Inc. is
a publicly held corporation with corporate offices in New York City
and Oklahoma City. The Company's stock trades on the NYSE under the
symbol: PKS. ( http://www.sixflags.com/ ) About The Mills
Corporation The Mills Corporation is a self-managed real estate
investment trust (REIT) based in Arlington, Va. that owns,
develops, leases, manages and markets a portfolio of 27 retail and
entertainment destinations totaling approximately 34 million square
feet. Currently, the company has six projects under construction or
development around the world. The company's Internet address is (
http://www.themills.com/ ). Contact: Kate Hartman/Edelman
312.240.2831 Carey Schroeder/Aesthetic Science DATASOURCE:
Aesthetic Science, Inc. CONTACT: Kate Hartman of Edelman,
+1-312-240-2831, ; or Carey Schroeder of Aesthetic Science, Web
Site: http://www.justplaygames.com/
http://www.aestheticscience.com/ http://www.themills.com/
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