PKS Six Flags

NEW YORK, Feb. 23 /PRNewswire-FirstCall/ -- Six Flags (NYSE:PKS) announced today that it has appointed MindShare, the global full-service media company, as its media-buying agency for Six Flags parks nationwide. Six Flags will leverage MindShare's core abilities in strategic thinking, negotiation and execution to enable the company -- and its 30 parks -- to implement an overall media strategy that communicates at the local level the company's focus on its 45th Anniversary, its role as the country's leading local family entertainment destination, and its commitment to guest service. "We're continually broadening our knowledge of the media and messages that will resonate with Six Flags guests and potential guests, and working with MindShare will help us develop the right solutions for understanding how to best reach them in key media markets across the US," said Mike Antinoro, Six Flags' Executive Vice President for Entertainment and Marketing. "MindShare has demonstrated strategic abilities and creative thinking that will provide the kind of overall marketing insights that we need to maximize our media buying." "We are delighted to be part of Six Flags' new media team," said Marc Goldstein, MindShare's President and CEO, N.A. "MindShare is committed to working with Six Flags to develop and execute media plans that fit the needs of their entire family of parks, now and into the future as their marketing strategies evolve." Six Flags is the world's largest regional theme park company. FCMN Contact: devans@sftp.com DATASOURCE: Six Flags CONTACT: Wendy Goldberg of Six Flags, +1-212-599-4690 Web site: http://www.sixflags.com/

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