Six Flags Signs MindShare as Media-Buying Agency for Its Parks Nationwide
February 23 2006 - 8:30AM
PR Newswire (US)
NEW YORK, Feb. 23 /PRNewswire-FirstCall/ -- Six Flags (NYSE:PKS)
announced today that it has appointed MindShare, the global
full-service media company, as its media-buying agency for Six
Flags parks nationwide. Six Flags will leverage MindShare's core
abilities in strategic thinking, negotiation and execution to
enable the company -- and its 30 parks -- to implement an overall
media strategy that communicates at the local level the company's
focus on its 45th Anniversary, its role as the country's leading
local family entertainment destination, and its commitment to guest
service. "We're continually broadening our knowledge of the media
and messages that will resonate with Six Flags guests and potential
guests, and working with MindShare will help us develop the right
solutions for understanding how to best reach them in key media
markets across the US," said Mike Antinoro, Six Flags' Executive
Vice President for Entertainment and Marketing. "MindShare has
demonstrated strategic abilities and creative thinking that will
provide the kind of overall marketing insights that we need to
maximize our media buying." "We are delighted to be part of Six
Flags' new media team," said Marc Goldstein, MindShare's President
and CEO, N.A. "MindShare is committed to working with Six Flags to
develop and execute media plans that fit the needs of their entire
family of parks, now and into the future as their marketing
strategies evolve." Six Flags is the world's largest regional theme
park company. FCMN Contact: devans@sftp.com DATASOURCE: Six Flags
CONTACT: Wendy Goldberg of Six Flags, +1-212-599-4690 Web site:
http://www.sixflags.com/
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