Satyam Selects Ogilvy Public Relations Worldwide as Global Public Relations Partner
September 12 2007 - 8:00AM
PR Newswire (US)
Global PR Agency Tapped to Help Advance Satyam's Brand Visibility
HYDERABAD, India, Sept. 12 /PRNewswire/ -- Satyam Computer Services
(NYSE: SAY), a leading global consulting and information technology
(IT) services provider, today announced its selection of Ogilvy
Public Relations Worldwide (Ogilvy PR) as its global public
relations partner. Building on a current five-year relationship
with Satyam in Australia, Ogilvy PR will help foster global brand
recognition for the company in North America, Europe, the Middle
East, Africa, Asia Pacific and India. "By delivering a new breed of
business transformation services, Satyam has become one of the
fastest-growing and most successful global providers in our
industry, with clients from 20 industries in 55 countries on six
continents," said Hari Thalapalli, head of Global Marketing and
Communications. "It is our goal to leverage Ogilvy PR's deep IT
services expertise and global network to amplify the Satyam story."
"Satyam's appointment of Ogilvy PR is another step in executing
Satyam's strategy by building our brand and increasing our profile
worldwide. It is a strategic investment," added Mr. Thalapalli.
Satyam selected Ogilvy PR due to the agency's demonstrated prowess
in the field of professional services and technology public
relations, including prior experience with and knowledge of the IT
services industry. In addition, Ogilvy PR brings demonstrated
strength in vertical markets where Satyam operates, including
banking and financial services, insurance and health, telecom and
media. "Satyam represents innovation coming from India. Innovation
that is changing the way companies around the world think of
consulting and IT services," said Luca Penati, managing director of
Ogilvy PR's Global Technology Practice. "We see this as a
tremendous opportunity to leverage our global capabilities, our
strong presence in APAC and our deep understanding on how global
media works. We are excited to be part of helping building the
brand of one of the companies to watch that are already shaping the
future of IT." Satyam will be supported by a global team with deep
expertise in brand- positioning, corporate communications,
technology and business-to-business media relations from Ogilvy
PR's New York, Washington, D.C., San Francisco, London, Sydney,
Mumbai, and Hyderabad offices. About Satyam Computer Services
Limited Satyam (NYSE:SAY), the leading global consulting and IT
services company, offers a range of expertise aimed at helping
customers re-engineer and re- invent their businesses to compete
successfully in an ever-changing market. More than 38,000
highly-skilled professionals in Satyam work Onsite, Offsite,
Offshore and Nearshore, to provide customized IT solutions for
companies in several industry sectors. Satyam's ideas and products
have resulted in technology-intensive transformations that have met
the most stringent of international quality standards. Satyam
Development Centers in India, the USA, the UK, the UAE, Canada,
Hungary, Malaysia, Singapore, China, Japan and Australia serve 541
global companies, of which 158 are Fortune Global 500 and Fortune
US 500 corporations. Satyam's presence spans 55 countries, across
six continents. For more information visit: http://www.satyam.com/.
About Ogilvy Public Relations Worldwide Ogilvy Public Relations
Worldwide (Ogilvy PR) is a leading global marketing communications
firm, with offices in more than 60 cities around the world. In its
25th year, Ogilvy PR provides strategic public relations counsel to
a variety of clients across its consumer marketing, corporate,
healthcare, technology, public affairs and social marketing
practices. The agency also has an entertainment practice that is
led by its subsidiary B|W|R Public Relations and offers
biotechnology and government affairs expertise through its
subsidiaries Feinstein Kean Healthcare and Ogilvy Government
Relations, respectively. Ogilvy Public Relations Worldwide is part
of the WPP Group, one of the world's largest communications
services organizations (NASDAQ:WPPGY) (http://www.wpp.com/). For
more information, please visit our Web site at
http://www.ogilvypr.com/. DATASOURCE: Ogilvy Public Relations
Worldwide CONTACT: Rachel Foltz of Ogilvy Public Relations
Worldwide, +1-202-729- 4208,
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