Phoenix Marketing International and Nipuna Services Team Up to Launch Customer Intelligence Program
May 09 2007 - 10:29AM
Business Wire
Phoenix Marketing International, one of the fastest growing
marketing services firms in the United States, announced today that
it has entered into an alliance with Nipuna Services Ltd., the BPO
arm of Satyam (NYSE:SAY), to launch a cost-effective, highly
predictive modeling methodology - Customer Intelligence Program
(CIP). The strategic alliance will enable clients of the two
companies to take advantage of Phoenix Marketing�s strategic
research experience and Nipuna�s Knowledge Process Outsourcing
(KPO) capabilities. Nipuna, the world�s first eSCM Level 4
certified company, was recently ranked sixth in the world by the
Brown and Wilson�s Black Book of Outsourcing. Phoenix�s senior
analytics and industry specialists will use Nipuna�s highly evolved
research processes and professional team to collect, integrate, and
model customer perceptions, attitudes, and behavior. A unique
aspect of CIP is the direct linkage of attitudes to stated or
actual buyer behavior, allowing clients to evaluate the financial
risks and benefits of positive and negative customer experiences.
The resulting customer intelligence will bring to CIP users a
competitive advantage - delivering predictive models of customer
behavior, and generating fact-based recommendations to senior
management. CIP will be available on a syndicated and custom basis
in multiple industries including: Automotive, Financial Services,
Technology, Telecomm and Travel & Leisure. �The business
processes that Nipuna Services has developed are the best we have
ever seen,� stated Al DeCotiis, Ph.D., Chairman and CEO - Phoenix,
�Those processes, along with the talented team at Nipuna, will
enrich our research methods and add value through data fusion and
predictive modeling. Our clients will benefit greatly from this
alliance.� �Nipuna offers companies a wide array of high quality
business and knowledge process outsourcing options,� stated
Venkatesh Roddam, CEO - Nipuna. �Our alliance will enable delivery
of better value to clients through rationalized costs, shortened
delivery time and predictive customer intelligence.� About Nipuna
Services Limited Nipuna Services Limited (Nipuna), the BPO arm of
Satyam (NYSE:SAY), is the world�s first eSCM Capability Level 4
service provider. One of India�s leading end-to-end BPO service
providers, the company offers proven, full-service expertise for
multiple industries, including telecom, pharmaceuticals, financial
services, and manufacturing. Nipuna�s global delivery standards
have resulted in numerous longstanding client relationships with
Fortune 500 companies. The company operates from its main delivery
centers in Hyderabad, Bangalore, and Chennai - apart from onsite
delivery teams. Please see www.nipunaservices.com for more
information. About Phoenix Marketing International Founded in 1999,
Phoenix Marketing International is one of the fastest growing
marketing services firms in the United States and partner to many
of the largest companies in the financial services, healthcare,
automotive, and travel and leisure industries worldwide. Phoenix
also offers advanced advertising and brand measurement along with
direct marketing expertise. Phoenix has offices in New York City,
Rhinebeck (NY), Somerset (NJ), Detroit, Boston, Salisbury (MD),
Chicago, Los Angeles, Tampa and Miami. On January 12th Phoenix
acquired a major interest in JZM, a full service healthcare market
research company, to serve as the foundation of its new healthcare
practice. For more information about Phoenix Marketing
International, please see www.phoenixmi.com and for CIP �
www.phoenixmi.com/CIP
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