SAN FRANCISCO and ATLANTA, March 17,
2021 /PRNewswire/ -- Salesforce (NYSE: CRM), the global
leader in CRM, today announced that Boys & Girls Clubs of
America has selected Salesforce technology to work more efficiently
and better engage with kids and teens across its more than 4,700
Clubs. This will help Boys & Girls Clubs to deliver more
personalized experiences and programs to the 4.6 million young
people it serves.
For 160 years, Boys & Girls Clubs have provided safe places
for kids and teens, even during times of tragedy and crisis. Today,
its mission is more critical than ever – with the rise of food
insecurity in communities around the country, lack of access to
technology, and prolonged school closures. To solve this, many
Clubs are now open in-person during school hours and virtually,
offering meals, help with homework, positive mentoring, and
social-emotional support.
Before Salesforce, each Club had its own way of managing
administrative work like registration and reporting, which varied
in sophistication level and ranged from paper notebooks to
spreadsheets to cloud software. With Salesforce.org Nonprofit
Cloud, Boys & Girls Clubs will standardize digital technology
across Clubs nationally, eliminating manual processes and
increasing efficiency so employees and volunteers can spend more
time with Club members. Using Salesforce, Boys & Girls Clubs
will roll out:
- MyClubHub, built on Salesforce.org Nonprofit Cloud, will allow
Clubs to better manage youth attendance, fundraising, parent
communications, donor relations, sports and activities planning,
and volunteer and staff management, including new operational needs
due to COVID-19 such as occupancy ratios and temperature
checks.
- Traction Rec will streamline Club membership operations, and
transform the organization's Club management system, alleviating
paperwork to allow more time spent with youth. The solution will
provide a hub for Boys & Girls Club employees to see real-time
activities, staffing, guests, and incident reports, improving
reporting capabilities and child safety initiatives.
- Salesforce.org Elevate, a fully integrated digital fundraising
suite, will be implemented to manage donors end-to-end with
Nonprofit Success Pack from a centralized platform, giving each
Club the flexibility to configure, publish, and promote donation
pages to drive their online fundraising.
"At Boys & Girls Clubs, technology is a core part of our
academic programming but the COVID-19 pandemic has elevated
technology's importance in not just serving our kids, but local
communities as well," said Jim
Clark, president and CEO, Boys & Girls Clubs of America.
"By standardizing our digital footprint in Clubs around the
country, in partnership with Salesforce and Salesforce.org, our
staff and volunteers can spend less time behind the screen and more
time supporting kids, families and communities."
"Boys & Girls Clubs of America has been a pillar of our
communities, providing mentorship and support for millions of kids
and teens who need support now more than ever with the ongoing
pandemic," said David Ragones,
Senior Vice President & General Manager, Salesforce.org
Nonprofit Cloud. "MyClubHub, powered by Nonprofit Cloud, will
ensure Boys & Girls Clubs across the U.S. can provide even
greater impact to the communities they serve."
"Boys & Girls Clubs of America has helped shape the
trajectories of millions of youth through its incredible tenure.
This initiative is about bringing this organization together in a
more concerted way than ever before. It's about removing the
administrative burden, so people can invest their time in assisting
one another and apply scale to it. We're honored to be part of
helping Boys & Girls Clubs ensure our future adults find, and
eventually form, a future they can thrive in," said Greg Malpass, Founder & CEO, Traction on
Demand.
About Boys & Girls Clubs of America
For 160 years,
Boys & Girls Clubs of America (BGCA.org) has provided a safe
place for kids and teens to learn and grow. Clubs offer caring
adult mentors, fun and friendship, and high-impact youth
development programs on a daily basis during critical non-school
hours. Boys & Girls Clubs programming promotes academic
success, good character and citizenship, and healthy lifestyles.
More than 4,700 Clubs serve 4.6 million young people through Club
membership and community outreach. Clubs are located in cities,
towns, public housing and on Native lands throughout the country,
and serve military families in BGCA-affiliated Youth Centers on
U.S. military installations worldwide. National headquarters are
located in Atlanta. Learn more
about Boys & Girls Clubs of America on Facebook
and Twitter.
About Salesforce
Salesforce, the global CRM leader,
empowers companies of every size and industry to digitally
transform and create a 360° view of their customers. For more
information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
About Salesforce.org
Salesforce.org is a social impact
center of Salesforce focused on partnering with the global
community to tackle the world's biggest problems. To learn more,
visit www.salesforce.org.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
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SOURCE Salesforce