Quotient and Mondelēz International Team Up for Path to Purchase Institute’s Retail Media Forum
March 29 2021 - 8:00AM
Business Wire
Quotient CEO Steven Boal will join Mondelēz International
Shopper Marketing Leaders in a virtual panel to examine the retail
media and promotional success of OREO THINS campaign
Quotient (NYSE: QUOT), the leading digital media and promotions
technology company, today announced that CEO, Steven Boal, will
speak together with global snack company, Mondelēz International,
at the first-ever Path to Purchase Institute Retail Media Forum.
Boal will be joined by Mondelēz International’s Steve McGowan, RVP,
Shopper Marketing & Strategic Partnerships, and Anne Martin,
Customer Director, Shopper Marketing, to discuss the integrated
digital media and promotions strategy behind the launch of OREO
THINS. The upcoming virtual panel, titled, “OREO THINS: Mondelēz
International’s Recipe for Retail Media and Promotional Success,”
will take place on Wednesday, March 31 at 1:20 p.m. Eastern
Time.
In this panel, Boal, McGowan and Martin will examine how
Mondelēz International’s strategy to engage with retailer and
offsite channels drove measurable sales for the new product.
Additional areas of discussion will explore how the success of the
omnichannel campaign resulted in:
- Effective retailer collaborations that drove incremental sales
and loyalty
- Millions of consumers loading OREO THINS offers onto retailer
loyalty cards and mobile offers
- Cohesive and consistent brand experiences throughout the
consumer journey across a national online-offline campaign
- New OREO franchise buyers growth, measured by a closed loop
performance-based promotion model, reinforced by working digital
media
To learn more about Path to Purchase Institute’s Retail Media
Forum event, visit:
https://www.retailmediaforum.com/_rmf2021/HOME
About Quotient
Quotient (NYSE: QUOT) is the leading digital media and
promotions technology company that creates cohesive omnichannel
brand-building and sales-driving opportunities to deliver valuable
outcomes for advertisers, retailers and consumers. The Quotient
platform is powered by exclusive consumer spending data, location
intelligence and purchase intent data to reach millions of shoppers
daily and deliver measurable, incremental sales.
Quotient partners with leading advertisers and retailers,
including Clorox, Procter & Gamble, General Mills, Unilever,
Albertsons Companies, CVS, Dollar General and Peapod Digital Labs,
a company of Ahold Delhaize USA. Quotient is headquartered in
Mountain View, California, and has offices across the US as well as
in Bangalore, Paris, London and Tel Aviv. For more information
visit www.quotient.com.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2020 net
revenues of approximately $27 billion, MDLZ is leading the future
of snacking with iconic global and local brands such as OREO,
belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone
chocolate; Sour Patch Kids candy and Trident gum. Mondelēz
International is a proud member of the Standard and Poor’s 500,
Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter at
www.twitter.com/MDLZ.
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version on businesswire.com: https://www.businesswire.com/news/home/20210329005107/en/
Brands2Life on behalf of Quotient Jenna Becker 415-610-7500
quotient@brands2life.com
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