- Inspired by the positive actions of real Olympic and
Paralympic athletes, P&G debuts Olympic and Paralympic Games
Tokyo 2020 film, “Your Goodness is Your Greatness”
- Athletes for Good Fund awards more than $500,000 in grants to
the charitable causes supported by Olympic and Paralympic
athletes
- Consumers can join P&G Good Everyday to support high
performance athletes across Canada
Procter & Gamble (NYSE: PG) today launched its Olympic and
Paralympic Games Tokyo 2020 campaign inspired by the many Olympic
and Paralympic athletes who are stepping up to take action for
good, making a positive difference in their own communities and the
world. These athletes are the focus in the latest chapter of the
company’s worldwide “Lead with Love” consumer campaign, which
unites P&G’s longstanding Citizenship efforts of Community
Impact, Equality & Inclusion, and Environmental Sustainability.
With the latest iteration of this campaign, P&G, in partnership
with the International Olympic Committee (IOC), is using the
Olympic and Paralympic Games platform to celebrate and inspire acts
of good.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210511005752/en/
Supporting Athletes On and Off the Field
Takes Centre Stage in P&G’s Olympic and Paralympic Games Tokyo
2020 Campaign (Photo: Business Wire)
Launched today, the short film “Your Goodness is Your
Greatness” celebrates athletes who show their goodness on and
off the field of play. Narrated from the perspective of proud
parents, the film features Olympic and Paralympic athletes who are
leading with love and showing the world that the true measure of
greatness is goodness.
“Over the past decade, we have been honoured and humbled to tell
the stories of amazing athletes and the families who’ve supported
them on the journey to their Olympic and Paralympic dreams,” said
Geraldine Huse, President, P&G Canada. “When those dreams were
put on hold in 2020, we were inspired by the incredible athletes
who put aside their own disappointment and instead stepped up to
serve their communities. By putting others above themselves and
lending their time, talent, and resources to help those in need –
these accomplished athletes show that their goodness is their
greatness.”
“Your Goodness is Your Greatness” builds upon the iconic “Thank
You, Mom” campaign and includes a call to action to “lead with
love” through acts of good. The film will appear in full form
digitally or in short form on television in Canada and more than 15
countries. It can be viewed by visiting
www.pggoodeveryday.com/Olympics.
Athletes for Good Fund Recipients
Announced
P&G, the IOC, and the International Paralympic Committee
(IPC) are proud to announce the 52 recipients of the Athletes
for Good Fund. After seeing the amazing stories of athletes
doing good in the world, P&G was inspired to take action to
encourage even more positive change. Totaling more than USD
$500,000, the Athletes for Good Fund celebrates and fuels the work
of Olympic and Paralympic athletes and hopefuls who are partnering
with charitable causes around the world and serving their
communities in the areas of Community Impact, Equality &
Inclusion, and Environmental Sustainability.
Each USD $10,000 grant goes to the charitable organization the
athletes support, contributing to P&G’s Lead with Love consumer
campaign commitment of 2,021 Acts of Good in 2021.
The Athletes for Good recipient group includes 28 Olympic
athletes and hopefuls, 24 Paralympic athletes and hopefuls,
representing 20 countries, and 26 sports. In all, four of the
recipients hail from Canada:
- Pamphinette Buisa, Rugby: Teams up with SOLID Outreach
to provide peer-based health education and support services to
reduce the harms associated with drug use. As someone deeply
passionate about empowering others, amplifying others' voices, and
fighting for social justice, Pamphinette is proud to support an
organization that pushes for equality and builds a culture of care
and consent.
- Tammy Cunnington, Para Swimming: Serves as a REAL
(Relatable, Empowered, Active Leaders) Role Model for Fast and
Female supporting the organization’s work to keep girls healthy and
active in sports and physical activities; and encourages it
especially among girls with physical disabilities.
- Tara Llanes, Wheelchair Basketball: Instrumental in
getting adaptive mountain biking added to Whistler Adaptive’s
sports programming and equipment rentals for the enjoyment of
people with cognitive, sensory and physical disabilities and
continues to help expand these programs and advocate for the
community.
- Marissa Papaconstantinou, Para Athletics: As a long-time
ambassador of Holland Bloorview Kids Rehabilitation Hospital, she
not only helps to raise awareness of the organization’s client care
services and impact in the community, but as a role model and
mentor she helps to raise the spirits, hopes and abilities of the
children and youth to dream big and embrace their differences.
“I am incredibly honoured to be selected as an Athletes for Good
Fund recipient and to have Whistler Adaptive receive a USD$10,000
grant,” said Tara Llanes, Tokyo 2020 hopeful and member of Canada’s
Women’s National Wheelchair Basketball Team. “Having worked with
them to add three wheeled adaptive mountain biking to their sports
program in 2015 – resulting in adding three adaptive mountain bikes
which are now insufficient to meet the overwhelming demand – this
grant comes at a perfect time, adding another bike and with it the
opportunity for many more people with disabilities to enjoy nature
and spend time with their friends and families on the trails.”
To learn more about the athletes and organizations making a
difference in their communities, please visit
www.olympics.com/pg.
P&G and its brands are also committed to using the power of
the Olympic and Paralympic Movements to spark conversations about
important issues like equality and inclusion and environmental
sustainability. Several P&G brands are running Olympic Games
programs that address these topics:
- Tide, Canada’s #1 trusted laundry detergent brand, is
proud to partner with Canadian Olympic Gold Medalist Penny
Oleksiak, as part of its #TurnToCold campaign. This spring,
Tide is encouraging all Canadians to wash their laundry with Tide
Coldwater. With Tide, they can get a better clean in cold1, save
the environment by saving up to 90% energy2 and save up to $130 per
year3 on their hydro bill.
- Always is rallying society to help girls stay in sports.
They’re teaming up with inspirational women from around the world,
and girls’ education advocate Malala Yousafzai, to showcase the
many ways sports can help girls build confidence, shape skills and
fuel their future. In a report entitled “Let’s Talk Periods!” set
to be released the week leading up to Menstrual Hygiene Day on May
28, Always and Plan International Canada highlight how
period-related challenges continue to affect young people's
self-esteem, and what we can all do to help address them. Learn
more at always.com.
Across the country, P&G and retailers will be partnering to
support Team Canada through in-store and digital campaigns
featuring a wide portfolio of P&G’s trusted brands.
In addition, Canadians can join P&G in its greater support
of high-performance athletes by visiting P&G Good Everyday, a
recently-launched consumer rewards program powered by P&G’s
trusted brands that helps turn everyday actions into acts of good.
When engaging with the program, people earn points that can be
redeemed for rewards – and as they earn, P&G makes donations to
causes that Canadians care about. With simple everyday actions, the
community can help support athletes through the Canadian Olympic
and Paralympic Sports Institute Network (COPSIN), which provides
access to training facilities, nutritionists, physical and mental
health therapists, as well as sports scientists.
Using the World’s Biggest Stage to
Advance Environmental Sustainability
P&G, a Worldwide Olympic Partner, is partnering with the
Tokyo 2020 Organizing Committee and the IOC on The Podium Project.
Through this effort, for the first time ever, the Olympic and
Paralympic medal podiums are created from recycled plastic sourced
from public collection and recovered from the oceans. The design
will be unveiled in June in the lead up to the Olympic Games Tokyo
2020. This project – representing meaningful innovation in
sustainable design – incited terrific excitement from Japanese
consumers with collection extending to schools, offices and
beyond.
About P&G’s 2,021 Acts of Good in 2021
At P&G, fostering equality and inclusion, supporting our
communities and protecting the planet is embedded in how we do
business. We believe we have a responsibility to make the world
better — through the products we create and the positive impact our
brands and Company can have. Under our Lead with Love campaign,
P&G and its brands have committed to 2,021 acts of good this
year. In the U.S. and Canada, consumers can do even more through
P&G Good Everyday, a new consumer rewards program that helps
turn everyday actions into acts of good. Activity on the website
earns points that can be redeemed for rewards; as consumers report
their own acts of good, P&G makes donations to causes consumers
care about.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
1 Tide Power Pods in cold vs. leading baking soda 2-in-1 Pak in
hot 2 On average, when switching from hot to cold water 3 When
using a non-HE machine and switching all loads from hot to cold
water, based on average electricity rate of (US,13.3c/kWh) and 8
loads per week
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210511005752/en/
Media: Olena Gisys, Porter Novelli Canada
olena.gisys@porternovelli.com Joyce Law, P&G law.j@pg.com
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