Crest Whitening Emulsions, the Brand’s Biggest Teeth Whitening Innovation in 20 Years, Now Available in Retailers Nationwid...
March 02 2021 - 9:00AM
Business Wire
Just apply and boost with LED Accelerator
Light for 100% whiter teeth with virtually no sensitivity
Crest, a long-established leader in the at-home teeth whitening
category, today announced that its first-ever leave-on teeth
whitening treatment, Crest Whitening Emulsions, is now available in
retailers nationwide. The product initially launched at select
retailers last fall and has since transformed teeth whitening from
an occasion-based event to a convenient part of your daily beauty
and grooming routine. The newest addition to the lineup, Crest
Whitening Emulsions with LED Accelerator Light Kit, joins the
existing “with Built-in Applicator” and “with Wand Applicator”
varieties and harnesses the same emulsion chemistry to start
working instantly to remove stains and boost teeth whitening
results in just three minutes.
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Crest Whitening Emulsions with LED
Accelerator Light Kit joins the existing “with Built-in Applicator”
and “with Wand Applicator” varieties as the newest addition to the
lineup of leave-on teeth whitening treatments, now available
nationwide. (Photo: Business Wire)
The brand’s biggest innovation in teeth whitening since 3D
Whitestrips, Crest Whitening Emulsions has earned accolades as a
game-changing product, winning the 2020 GQ Grooming Awards, 2021
HelloGiggles Beauty Crush Awards and 2021 Product of the Year
Awards after just a few months on shelves. The product’s success is
attributed to an innovative formula that applies in seconds,
delivers highly active hydrogen peroxide droplets and offers
virtually no sensitivity. For noticeably whiter teeth, continue to
apply for 14 treatments.
“In an at-home era where video calls are the norm and a bright
smile is more noticeable than ever, Crest is meeting the need for a
category-disrupting teeth whitening innovation that doesn’t disrupt
your day,” said Carlos De Jesus, P&G Senior Vice President,
North America Oral Care. “We’re excited to bring an added ‘boost’
to consumers with our new Crest Whitening Emulsions with LED
Accelerator Light and reach more people nationwide to address the
demand we’re seeing for convenient, effective, and sensitivity-free
teeth whitening.”
Crest Whitening Emulsions’ micro-thin layer of active peroxide
droplets stays on teeth and keeps working to remove and prevent
stains for better, faster teeth whitening results – no rinsing or
brushing needed. With a formula that is enamel-safe, the
water-resistant hydrating base even protects teeth from
whitening-related sensitivity.
“By allowing customers to control the speed and magnitude of
their teeth whitening, we’re delivering an unprecedented level of
convenience to consumers nationwide,” said Paul Sagel, P&G
Research Fellow and Crest 3D Whitestrips inventor. “We’re
transforming the way people think about teeth whitening with a
product that fits into day-to-day life with infinite application
opportunities.”
Crest Whitening Emulsions is now available in three varieties at
CrestWhiteSmile.com and retailers nationwide online and
in-store.
- NEW With LED Accelerator Light Kit: Includes (1) 18g
leave-on teeth whitening treatment tube filled with Crest Whitening
Emulsions, (1) wand applicator for easy application, (1) stand for
counter storage, and (1) Crest LED Accelerator Light to boost
results, available for $70.00 MSRP.
- With Wand Applicator: Includes (1) 25g leave-on teeth
whitening treatment tube filled with Crest Whitening Emulsions, (1)
wand applicator for easy application and (1) stand for counter
storage, available for $50.00 MSRP.
- With Built-in Applicator: 1 minute apply & go
variety that includes (1) 10g leave-on teeth whitening treatment
tube filled with Crest Whitening Emulsions, available for $40.00
MSRP.
About Crest
A trusted leader in oral health, Crest was the first oral care
brand to secure the ADA Seal of Acceptance for a clinically proven
fluoride toothpaste. Since first introducing fluoride toothpaste 54
years ago, it is estimated that Crest has helped prevent countless
cavities in the United States. Headquartered in Cincinnati, OH,
Crest is owned and distributed by The Procter & Gamble
Company.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com/ for the latest news and information about
P&G and its brands.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210302005280/en/
P&G Oral Care Communications Velvet Gogol Bennett,
513-634-5576 gogolbennett.vc@pg.com Zeno Group Eden May,
858-204-3025 eden.may@zenogroup.com
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