As the 150th celebrations continue,
Bloomingdale's prepares shoppers
for a holiday season like no other with gifting and entertaining
events and activations for everyone
NEW
YORK, Oct. 24, 2022 /PRNewswire/
-- Bloomingdale's today announced the official start of the
holiday season with a holiday campaign like no other.
Preparing shoppers for the Best Holiday Ever, Bloomingdale's is the one-stop destination for
gifting, entertaining, and holiday cheer. With a series of festive
and fun in-store and digital activations, Bloomingdale's brings the spirit of the
holidays to a new level.
To kick off the season, on November
17, Bloomingdale's will
unveil its Best Holiday Ever window display, along Lexington
Avenue at the 59th Street flagship. The windows will embody the
spirit of the season, with gift giving and making memories as the
common thread throughout. Each window will feature a variety of
magical elements, from larger-than-life wrapping paper, scissors,
and champagne glasses to a toy workshop, a three-dimensional camera
feeding images of holiday cards, and more.
The unveiling celebration will begin at 6:30 p.m. with a performance like no other by
Billy Porter, Emmy, Grammy and
Two-Time Tony Award Winner. The event is open to the public, but
those at home can also tune in live on Bloomingdales.com to get a
first look at the windows.
"Bloomingdale's has been the
go-to destination for holiday shopping for 150 years," shared
Tony Spring, CEO of Bloomingdale's. "This season feels
particularly special, as we commemorate our historic milestone and
gear up for a season like no other. Customers can expect to be
wowed both in-store and online with amazing gifts, entertaining
tips, events, and activations that will make this the best holiday
ever."
The Best Thanksgiving and Best Holiday Ever
campaign makes preparing for the holidays stress-free and fun.
Guests can stop in the store or tune-in online for a series of
partnerships and collaborations that offer up entertaining tips,
recipes, gifting suggestions and so much more.
CELEBRATIONS LIKE NO
OTHER
- Holiday Cheer Comes to Life:
Santaland
Throughout the season, guests will be immersed
in a winter wonderland that truly brings the magic of the holidays
to shoppers and families. During the Saturday's Generation Holiday
Bash, select stores will also host an exclusive breakfast with
Santa, a Holiday Bear sweater customization, a Santa's Workshop
photo experience, and much more.
- Bloomingdale's American
Express® Credit Card x Studio59 Lounge
In partnership
with American Express, the flagship store's Studio 59 will get a
holiday makeover, putting a festive touch on the iconic café.
Bloomingdale's American Express®
card members will also have access to exclusive experiences,
including the Thursday night cabaret series in partnership with
Broadway Cares.
- Get Decked Out: Saturday's Generation Holiday
Bash
On Saturday, December
3 from 1 - 5 p.m., select
stores will help customers get decked out for the holiday season
with a fun and immersive shopping experience. This iteration of
Saturday's Generation will feature a hot cocoa bar, holiday cookie
decorating, DJ's playing the best of holiday music, photobooth
opportunities, department activations like beauty demos, personal
shopping services, cooking demos, and so much more.
HOLIDAY GIFTING LIKE NO OTHER
- Bloomingdale's
150th Anniversary Exclusive Collection: Holiday Gifting
Edition
The company's biggest and most impressive
collection of limited-edition designer collaborations will continue
with a rollout of new, exclusive launches for the holiday season.
The luxury selections featuring top brands and designers will span
across beauty, home, accessories, fine jewelry, and women's and
men's fashion.
- Bloomingdale's Carousel:
The Greatest Gifts with Ayesha
Curry
The spirit of the holidays comes to life
with the Carousel at Bloomingdale's, which will feature over 150
gifts across categories, curated by Ayesha
Curry. With over 16 diverse and woman-owned brands included
and bundles from Ayesha's lifestyle brand, Sweet July, the Carousel
is a one-stop shop for everyone on your list. Ayesha will also join
Jordan Andino On Screen at
Bloomingdales.com on November 16 for
home and holiday entertaining tips.
- The Perfect Coffee Table Book: Bloomingdale's 150th Anniversary
Milestone
A statement piece that explores Bloomingdale's iconic history in relation to
fashion and pop culture over the last 15 decades. A gift that is
one for the books for fashion and history lovers
alike, features archival images, designer interviews, and a look
back at the birth of American style.
- AQUA x Kerri Rosenthal Collaboration
The
newest, limited-edition AQUA collection features designs created in
collaboration with award-winning interior designer, artist, and
stylist, Kerri Rosenthal. The
collection features 50 must-have pieces for everyone on your list.
The largest assortment from any AQUA collab thus far includes
products within ready-to-wear, girls, handbags, jewelry, lounge,
cold weather, and home.
- Bloomingdale's Fragrance
Fair
On December 10 and
11, the fragrance department in Bloomingdale's stores around the country will
offer the perfect holiday upgrades. With live music to set the
tone, those looking to purchase a fragrance can add on engraving
and customizations, gift-wrapping and more. With a purchase of
$200 or more, shoppers will also
receive a fragrance atomizer with purchase.
- Holiday Shopping in the Metaverse
Holiday
doesn't stop with physical gifts! Shoppers can enter Bloomingdale's virtual store in the Metaverse,
developed by Emperia, with new surprises for the holiday season,
including storefronts from Chanel Fragrance & Beauty,
Ralph Lauren and Nespresso.
- On Screen Gifting Series:
In a mix between
both On Screen and in-store events, the gifting series will offer
shoppers suggestions and guidance on gifting in partnership with
personal stylists, as well as brands like La Mer and Temple St.
Clair.
HOLIDAY ENTERTAINING LIKE NO
OTHER
- On Screen with Jordan
Andino
Chef Jordan
Andino will return to the B Kitchen with a home entertaining
series co-hosted by special guests throughout the holiday season.
Kicking off October 26, the different
shows, that can be found on Bloomingdales.com, will feature
designer Michael Aram, Carousel
curator and CEO and Founder of Sweet July, Ayesha Curry, Co-Creative Director of
Oscar de la Renta and Monse,
Laura Kim, Pastry Chef of The Musket
Room, Camari Mick, and Bloomingdale's Fashion Director of Home,
Kelley Carter.
- Gift Services for The Best Holiday
Ever
Whether it's finding the right gift for everyone on
your list, preparing your home for guests, or finding the perfect
outfit for any holiday occasion, Bloomingdale's guest services are here to
help. Personal shopping appointments, gift wrapping, same-day
delivery, and stylist one-on-ones for holiday events are all
available to take the stress out of the holiday season.
MAKING A DIFFERENCE THIS HOLIDAY
SEASON
This holiday season, Bloomingdale's will continue to partner with
customers to b the change, raising awareness and
funds for organizations that advance its mission of building a more
equitable, sustainable future for all.
- No Kid Hungry
This holiday season Bloomingdale's is launching a partnership with
No Kid Hungry, a national campaign to end childhood hunger. From
November 1 – 27, Bloomingdale's will host a register round-up
campaign, online donation page, and $1 donation opportunities within in-store
restaurants. No Kid Hungry will also be a part of the Bloomingdale's On Screen holiday entertaining
series.
- Child Mind Institute
As a founding partner of
Child Mind Institute, Bloomingdale's is proud to have raised over
$2.8 million to support the
organization's mission of transforming the lives of children and
families struggling with mental health and learning disorders. To
continue this partnership, Bloomingdale's will host in-store and online
donation opportunities from November
29 – January 14, including
donating five dollars to the Child
Mind Institute for each purchase of the 150th Anniversary Limited
Edition Little Brown Bear. Additionally, special edition "Little
Good Bag" inserts will be included in the December 11 distribution of the New York Times, featuring self-portraits of
children served by the Child Mind Institute. Shoppers who bring the
bag to Bloomingdale's between
December 11 – 18 will receive a gift
card.
For more information on Bloomingdale's holiday activations, events,
celebrations and more, please visit Bloomingdales.com or on
Instagram, @Bloomingdales.
About Bloomingdale's
Bloomingdale's is America's
only nationwide, full-line, upscale department store. A division of
Macy's, Inc. (NYSE: M), it currently operates 34 Bloomingdale's
stores, and 20 Bloomingdale's The Outlet stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New
Hampshire, New Jersey,
New York, Pennsylvania, Texas, and Virginia, along with 1 Bloomie's location in
Virginia. In addition,
Bloomingdale's has an
international presence with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer
is celebrating its 150th anniversary this year. Be sure to follow
@bloomingdales on social media, become a Loyalist, and for more
information, or to shop any time, visit www.bloomingdales.com
About b the
change:
As a company with a 150-year legacy, Bloomingdale's launched b the
change as an actionable program designed to build a more
equitable and sustainable future for its colleagues, customers, and
community. Through its three pillars, b sustainable, b
inclusive, and b the future, Bloomingdale's will continue to support
philanthropic causes through campaigns, grants, fundraisers,
volunteer opportunities and more. Partners include The Breast
Cancer Research Foundation, Tutu Project, Child Mind Institute,
Donors Choose, No Kid Hungry, Thurgood Marshall College Fund,
Bloomingdale's x FIT Sustainable
Innovation Fund, and more. For more information on b the
change, visit https://www.bloomingdales.com/c/b-the-change/
Contact: bloomingdales@finnpartners.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/window-unveiling-with-billy-porter-kicks-off-bloomingdales-best-holiday-ever-301657419.html
SOURCE Bloomingdale's