NEW YORK, June 16, 2021 /PRNewswire/ -- Taboola, a
global leader in powering recommendations for the open web, helping
people discover things they may like, today announced it has been
selected by SHE Media, a digital media company created by and
for women with 80 million unique visitors per month, as its
exclusive content recommendations provider.
SHE Media is part of Penske Media Corporation (PMC) and owns
popular destinations including SheKnows, Soaps
and STYLECASTER, which focus on lifestyle content that informs
and inspires millions of women.
Under the agreement, SHE Media will leverage Taboola Feed,
a seamlessly integrated feed that provides readers with
personalised content for a more engaging experience, and video,
into its family of websites. The company will also leverage Taboola
News, which will feature SHE Media content in front of Taboola's
large scale of readers across mobile devices. With these Taboola
offerings, SHE Media aims to grow engagement and audiences across
the site, as well as feature innovative new ways to boost
monetization across its portfolio of websites.
Ryan Nathanson, Senior Vice
President of Operations at SHE Media said: "As our readership grows
and as we approach a pivotal moment in audience identity, it was
important to find new ways to serve and engage our audience in a
more personalized fashion. Taboola's technology helps us make more
content discoverable to a wider range of audiences. We are looking
to their expertise in content recommendations to aid our rapid
growth and deepen our ability to serve our audience in an identity
challenged future. We're excited to begin working with them."
Adam Singolda, Founder and CEO, Taboola said: "We are very
pleased to be the exclusive content recommendations provider for
SHE Media, especially in a long-term deal such as this one, where
they are trusting us as a pillar for their continued growth. Their
ability to build a massive audience and their mission of inspiring
women, creators and entrepreneurs through powerful content is
commendable. We're excited to play a part in supporting their
mission-driven and high caliber journalism, by bringing in new
audiences and providing ways for them to grow through
monetization."
About Taboola
Taboola powers recommendations for the
open web, helping people discover things they may like. The
company's platform, powered by artificial intelligence, is used by
digital properties, including websites, devices and mobile apps, to
drive monetisation and user engagement. Taboola has long-term
partnerships with some of the top digital properties in the world,
including CNBC, NBC News, Business Insider, The Independent and El
Mundo. More than 13,000 advertisers use Taboola to reach over 500
million daily active users in a brand-safe environment. The company
has offices in 18 cities worldwide, including New York and Tel
Aviv.
Taboola is going public via a merger with ION Acquisition Corp.
1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition
company, or SPAC. For more information visit:
https://www.taboola.com/press-release/taboola-goes-public.
Learn more at www.taboola.com and follow @taboola on
Twitter.
About SHE Media
SHE Media is a mission-driven
media company created by and for women reaching 80 million unique
visitors per month (ComScore, January
2021). SHE Media publishes inspiring and informative
lifestyle content ranging from food and family to health, career
and entertainment. Our content is curated from thousands of diverse
sources, creating a living tapestry of the joy, the messy and the
magical moments that embody our lives. Through our flagship
editorial sites and our proprietary SHE Media Partner
Network of hand-picked publishers and top lifestyle creators,
we produce digital and live media content that connects and
inspires millions of people.
SHE Media encompasses a family of leading media properties and a
network of premium publishers and independent content creators. In
addition to our flagship editorial sites, SheKnows,
STYLECASTER and Soaps.com, SHE Media's BlogHer is home to the
world's leading content and event platform with a mission to
provide economic empowerment for all women. The SHE Media Partner
Network represents a community of 1,500 independent publishers and
20,000+ social content creators, providing the foundation for a
scalable, sustainable economic model for entrepreneurs and small
businesses.
SHE Media is also the creator of innovative platforms that
include: Hatch, an award-winning video series featuring Gen
Z-generated content; and BlogHer's Voices of the Year, honoring
powerful, culture-shifting women across industries. As part of
Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles, Chicago and Scottsdale. Follow SHE Media on
Facebook, Twitter, Instagram and LinkedIn.
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SOURCE Taboola