InvenSense Announces Coursa Retail, an Indoor Shopper Location Analytics and Retargeting Service for Brick and Mortar Retailers
January 14 2016 - 9:07AM
Business Wire
For the First Time, Retailers can Retarget
Consumers based on In-Store Browsing History to Increase Conversion
Rates and Shopper Loyalty
InvenSense Inc. (NYSE:INVN), a leading provider of MEMS sensor
platform solutions, announced Coursa Retail™, a shopper location
analytics and retargeting service for brick and mortar retailers
that enables the same degree of actionable shopper behavior
insights in-store that retailers have today through their online
channels. Coursa Retail integrates into the retailer’s mobile
customer application and uses existing motion tracking sensors in
shopper smartphones to deliver unique insights into individual and
aggregated shopper behavior in stores by accurately recording and
tracking the shopper’s path and dwell time at all points in a
retail store.
With intense competition from online retailing, brick-and-mortar
(offline) retail companies are looking for deeper customer insights
to improve customer loyalty and to drive higher conversion rates
similar to online models. Retailers can already retarget online
customers based on their browsing history, but in-store consumer
behavior and browsing history has always been a “black hole”, until
now.
The Coursa Retail platform delivers unprecedented shopper
insights such as missed conversions, checkout duration and queue
measurement, purchase sequence, and traffic flow by department,
end-cap, aisle and category. With precise shopper location
information from Coursa, retailers can now retarget consumers based
on their in-store browsing and shopping history that can
drastically improve conversion rates and customer loyalty.
The key advantages of the Coursa Retail platform versus existing
solutions on the market are that it operates in the background and
does not require real-time engagement by the shopper, it does not
require any expensive per-store infrastructure or site surveys, it
works on shopper’s existing smartphones, and it does not require
access to any in-store retailer data networks. Coursa Retail
supports both iOS and Android smartphones.
“Coursa Retail is the first Software as a Service (SaaS)
platform from InvenSense focused on indoor location analytics,”
said Eitan Medina vice president marketing and product management,
InvenSense. “Insights from our platform can be turned into actions
and monetized by retailers, enabling them to increase conversion
and loyalty by retargeting customers from in-store missed
conversions. The data from Coursa Retail can also optimize
merchandising, store planning and staffing decisions.”
The Coursa Retail platform is now available for retail pilot
deployments. The platform will be introduced to retailers at NRF’s
Big Show in New York City on January 17-19 (Booth #718). For
additional information, please visit http://www.coursaretail.com/
or contact Sales at sales@coursaretail.com.
About InvenSense
InvenSense, Inc. (NYSE:INVN) is the world’s leading provider of
MEMS sensor platforms. The company’s patented InvenSense
Fabrication Platform, MotionFusion® technology, and location
software and services address the emerging needs of many
mass-market consumer applications via improved performance,
accuracy, and intuitive motion-, gesture- and sound-based
interfaces. InvenSense technology can be found in Mobile,
Wearables, Smart Home, Industrial, and Automotive products.
InvenSense is headquartered in San Jose, California and has offices
in Boston, China, Taiwan, Korea, Japan, France, Canada, Slovakia
and Italy. More information can be found at www.invensense.com and
http://www.coursaretail.com/ follow us on Twitter at
@InvenSense.
©2016 InvenSense, Inc. All rights reserved. InvenSense, Sensing
Everything, FireFly, SensorStudio, TrustedSensor, Coursa, Coursa
Sports, Coursa Retail, UltraPrint, MotionTracking,
MotionProcessing, MotionProcessor, MotionFusion, MotionApps,
InvenSenseTV, DMP, AAR, and the InvenSense logo are trademarks of
InvenSense, Inc. Other company and product names may be trademarks
of the respective companies with which they are associated.
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version on businesswire.com: http://www.businesswire.com/news/home/20160114005354/en/
InvenSense, Inc.David Almoslino, 408-501-2278Senior
DirectorCorporate Marketingpr@invensense.com
Invensense, Inc. (NYSE:INVN)
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