Macias to Continue Oversight of R&CPMK's
Multicultural Marketing & Communications Division, While
Helping Drive DE&I Efforts Across Octagon, R&CPMK, and
OSEN's Global Agency Portfolio
LOS
ANGELES, March 8, 2023 /PRNewswire/ -- Octagon
Sports and Entertainment Network (OSEN) has elevated
Stephen Macias to Head of
Inclusive Diversity for OSEN Worldwide. Macias will take on the
expanded role, while maintaining his current position as President
of Multicultural Marketing & Communications, R&CPMK. The
announcement was made today by Lisa
Murray, Executive Vice President, Chief Marketing
Officer & Chief Diversity Officer, OSEN, to whom Macias will
report.
In his new role, Macias will continue to oversee R&CPMK's
Multicultural Marketing & Communications division, focused on
the agency's talent and brand clients. Additionally, Macias will
help drive DE&I campaigns for Octagon's collection of athlete,
personality, and brand clients. Macias will also help lead strategy
and efforts dedicated to diversity, equity, and inclusion across
the full Octagon Sports and Entertainment Network's six agency
portfolio, including internal and external programming, global
initiatives, and partnerships.
"Stephen has served as a valuable advisor to R&CPMK's
clients, as well as Octagon and R&CPMK's leadership team, on a
variety of projects and efforts surrounding the advancement of
DE&I across our organization, the sports and entertainment
industry, and society at large," said Murray. "We look forward to
continuing to draw upon Stephen's strong insight and expertise, to
help guide and grow our corporate and employee programs, strategy,
content, and key initiatives throughout our agency network."
"I'm incredibly proud of the work we have done building and
growing the Multicultural division at R&CPMK, as well as OSEN
and IPG's long-standing commitment to advancing DE&I," said
Macias. "I'm humbled to be partnering with Lisa, and OSEN staff
worldwide, as we further our efforts and platforms surrounding our
workplace, workforce, and client work. We have an exciting
opportunity to evolve the way we approach inclusion, equity, and
diversity in every aspect of who we are at work and what that can
bring to the table for our clients around the world."
Macias has served as President of Multicultural Marketing &
Communications, R&CPMK, since January
2022, and joined the agency as Executive Vice President
Entertainment and Multicultural Practice Lead in 2020.
Under Macias' leadership at R&CPMK, the agency has built an
industry-leading Multicultural Marketing & Communications
practice, responsible for developing DE&I strategy, as well as
influential public relations and marketing campaigns for
R&CPMK's high-profile talent and Fortune 500 brand clients.
Since launching the division, Macias and his team have
significantly advanced DE&I efforts and conversations across
the entertainment industry, driven millions of dollars in
traditional and earned media focused on amplifying important
societal conversations, and created progressive integrated content
initiatives that have further connected brands and talent with
diverse and emerging audiences, communities, and
consumers.
Prior to joining R&CPMK, Macias served as Senior Vice
President, Diversity and Inclusion Practice Lead, at MWWPR
(MikeWorldWide), where he was responsible for overseeing
multicultural marketing and programming for clients, as well as
managing LGBTQ+ and multicultural resources within the firm.
Previously, Macias founded Macias Media Group LLC., where he
grew the agency into one of the top boutique PR firms specifically
targeting the LGBTQ+ community before it was acquired by MWWPR.
Macias also spent eight years as Executive Vice President and GM
for Here Media Inc., overseeing iconic media brands, including The
Advocate and OUT magazine, and served as Entertainment Media
Director for the Gay & Lesbian Alliance Against Defamation
(GLAAD).
Macias has also held a succession of senior leadership positions
and worked with numerous leading nonprofits and organizations in
the LGBTQ+ community, including the National Gay and Lesbian Task
Force, Outfest, the Los Angeles Gay and Lesbian Film Festival as
well the United Nation's Free and Equal initiative and the U.S.
State Department's Global Equality Fund.
Click here for photography of Macias.
ABOUT OSEN:
The Octagon Sports and Entertainment Network, within the
Interpublic Group (NYSE: IPG), encompasses industry leaders
Octagon, R&CPMK, FRUKT, Futures, Milkmoney, and No2ndPlace.
This formidable family of agencies specializes in sports,
entertainment, and lifestyle marketing and public relations for
brands, athletes and celebrities.
ABOUT R&CPMK:
R&CPMK is the original entertainment and culture agency. For
over 70 years the agency has been disrupting the marketplace -
driving cultural relevance and engagement for talent, brands, and
content creators throughout the world of entertainment, lifestyle,
sports, influence, and popular culture. The agency represents more
than 400 of the most prominent and influential actors, musicians,
producers, directors, content creators and athletes in the world,
and creates distinctive integrated marketing campaigns for some of
the largest brands and Fortune 500 companies across the globe. With
our unique position, and the insight to know what to do with it, we
bring a depth of skill and relationships in key practices areas:
Communications, Partnerships & Activations, Brand Integration,
Talent & Influencer and Representation.
--OCTAGON SPORTS & ENTERTAINMENT
NETWORK--
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SOURCE Octagon Sports and Entertainment Network