Gateway Delivers Industry's First 'BTX' Desktop PC; New Design Is Quiet, Cool
August 27 2004 - 9:00AM
PR Newswire (US)
Gateway Delivers Industry's First 'BTX' Desktop PC; New Design Is
Quiet, Cool Gateway Expands Line of Desktop PCs for Retail with
High-Performance System; PC Available This Weekend at Leading
Retailers POWAY, Calif. and IRVINE, Calif., Aug. 27
/PRNewswire-FirstCall/ -- Gateway today announced the industry's
first "BTX" computer, a new PC design that delivers significant
advancements in cooling and noise reduction. (Logo:
http://www.newscom.com/cgi-bin/prnh/20020930/LAM050LOGO ) The new
PC -- the Gateway(R) 700GR -- will be available this weekend at
leading electronics and technology retailers throughout North
America. Employing the latest in PC technology, the Gateway 700GR
is designed on Intel's highly anticipated BTX architecture, which
aligns key components in a central wind tunnel. Optimizing this BTX
architecture, Gateway designed an efficient and more reliable
cooling system. As a result, the PC stays cool and can handle
high-speed processors as well as the fastest and most power-
consuming graphics cards, add-in cards and hard drives available
today and in the future. Gateway's BTX platform is cooled with two
large fans that are positioned to provide up to three times the
airflow of a traditional PC. Thanks to the sophisticated cooling
design, the Gateway 700GR can easily handle the latest technology
without overheating, making it the ideal PC for gaming, graphics,
digital media and other power-hungry applications. The design more
effectively cools internal components, such as the processor,
chipset and graphics card, thereby extending the system's life
expectancy and increasing overall reliability. Because of their
large size, the fans can spin at 40 percent slower speeds, which
means users will enjoy whisper-quiet operation suitable for any
room in the home. A quieter PC lets gamers, digital video editors
and any other PC user focus on the task at hand, instead of on the
distracting PC noise. Also, system reliability is further
increased, since the fans run at slower speeds. "Right now, the
hottest PC trends -- namely gaming and digital media hobbies -- are
the ones that require the most power to enjoy and create the most
heat inside the PC," said Ed Fisher, Gateway's senior vice
president of product planning. "Our new 700GR combats this issue
with a significant step forward in PC design. The quiet and cool
operation, combined with all the latest technology, will result in
unsurpassed performance and consistently reliable operation."
"Customers will want to look into systems based on the new BTX
motherboards," said Roger Kay, vice president of client computing
at IDC. "The BTX is designed for better airflow over the hottest
parts, including the processor, memory, graphics accelerator and
core logic. Tomorrow's ever higher performing components will
generate even more heat, potentially requiring increasingly noisy
ventilation fans. With a BTX board, systems can be cooled with
fewer, larger, slower -- therefore quieter -- fans. A cooler
chassis results in greater reliability at a given performance
level. And the BTX motherboard can support future generations of
graphics and other add-in cards, an investment protection benefit."
Gateway has been expanding its line up of PCs for sale through
technology and electronics retailers. In recent weeks, Gateway has
announced several relationships with the leading retailers as part
of the company's strategy to make its PCs available to more
customers beyond Gateway's popular direct channels. Latest, Fastest
Technology Complements Cool, Quiet Design The Gateway 700GR
incorporates the latest technology features, beginning with the
Intel(R) 915G chipset, which provides improved multimedia
performance to support the hottest game titles. The dedicated ATI
RADEON X300SE PCI- Express 128MB graphics card takes advantage of
PCI Express technology in the Intel 915G chipset to provide the
most realistic gaming images, as well as enhanced digital media
performance and graphics playback. The Intel 915G also features
Intel High Definition Audio technology, so the Gateway 700GR
delivers high fidelity sound quality for a true home theater
experience. Additionally, the new Intel technology provides support
for next- generation serial ATA hard drives. The Gateway 700GR is
ready to store and access the latest games and digital media with a
massive 250GB(2) 7200RPM serial ATA hard drive with an 8MB cache
that provides additional buffering when accessing quick-changing
graphics and video. The 8-in-1 media card reader provides easy
access to digital media by directly accessing the most popular
media cards used in digital devices such as digital cameras and
camcorders. The system boasts an 8X DVD+/-RW multi-format drive
that uses new double- layer DVD technology to give home movie
enthusiasts more room for their digital video. The double-layer
drive can burn up to 8.4GB of data on double- layer DVD media --
nearly twice the capacity of single-layer media at 4.7GB. As a
result, a four-hour MPEG-2 movie would now fit on a single DVD.
Other premium features take the new PC to the pinnacle of
performance. The new 700GR delivers the ultimate in speed and
responsiveness with an Intel(R) Pentium(R) 4 550 processor with
Hyper Threading technology(1) as well as 1GB(2) of DDR dual channel
memory, expandable to 2GB. Also, the system features the latest in
networking technology -- integrated Gigabit (10/100/1000) Ethernet
-- to ensure a fast connection to a network for a LAN party or
online gaming. The PC also comes with a 56K v.92 modem. The new
Gateway 700GR is a great deal at a manufacturer's suggested retail
price of $1,199.99. Beginning this weekend, it will be available at
leading electronics and technology retailers. The PC comes standard
with Microsoft(R) Windows(R) XP Home Edition. Gateway's commitment
to quality and reliability is evident in its award- winning line of
PCs as well as in its top-notch service and support programs. The
company's extensive online support center helps customers maximize
their PC investment; it gives them easy access to customer support
representatives and information on important issues such as
warranties, technical issues and upgrading. Like other Gateway PCs,
the Gateway 700GR is supported by the company's standard limited
warranty options.(3) Additional service and support options are
also available. About Gateway Since its founding in 1985, Gateway
(NYSE:GTW) has been a technology pioneer, offering award-winning
PCs and related products to consumers, businesses, government
offices and schools. With its acquisition of eMachines now
complete, Gateway is the third-largest PC company in the U.S. and
among the top ten worldwide. Its products under both brands
received more than 150 awards and honors last year. Gateway
products are offered at major retailers, over the web and phone,
and through its direct and indirect sales force. eMachines products
are sold by major retailers. See http://www.gateway.com/ for more
information. All offers subject to change without notice or
obligation and may not be available through all sales channels.
Prices exclude shipping and handling. Applicable taxes extra.
Gateway Terms and Conditions of Sale apply. Intel, Pentium and
Centrino are trademarks or registered trademarks of Intel
Corporation or its subsidiaries in the United States and other
countries. Other product or service names mentioned herein are the
trademarks of their respective owners. (1) Performance may vary.
See http://www.intel.com/ for additional information. (2)
Accessible capacity varies; MB = 1 million bytes; GB = 1 billion
bytes. (3) Limited warranties and service agreements apply; visit
gateway.com or call 1-800-846-2000 for a free copy.
http://www.newscom.com/cgi-bin/prnh/20020930/LAM050LOGO
http://photoarchive.ap.org/ DATASOURCE: Gateway, Inc. CONTACT:
Media, Lisa Emard of Gateway, Inc., +1-858-848-3426, Web site:
http://www.gateway.com/
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