SHELTON, Conn., June 15, 2016 /PRNewswire/ -- Whether it's
your favorite adrenaline pumping playlist or a chant that roars as
you walk on the field, we all have pre-game traditions that allow
us to feel confident and perform our best. Playtex® Sport®
partnered with one-of-a-kind female athletes to create a "Ready,
Set, Play On!" video series, including: dancer and actress,
Chloe Lukasiak, Pilates expert,
Cassey Ho, surfer, Malia Manuel and snowboarder, Jamie Anderson. Together, these women who embody
the Play On spirit, will share their unique preparation rituals
that motivate them to Play On, even during their period.
"Before I hit the stage, I shake out my entire body to pump
myself up. This helps me get mentally and physically ready for show
time," said award-winning dancer Chloe
Lukasiak. "But, my real secret weapon is Playtex® Sport®
because I never let my period get in my way. I can just focus on
what I need to do with comfort and confidence, and do it well."
Starting today, Playtex® Sport® is calling girls 13 and over to
share how they prepare to Play On by sharing a photo or video on
Instagram or Twitter using #ReadySetPlayOn and #Sweepstakes.
Participants will be selected at random to win weekly Summer Prep
prize packs until July 31, 2016, and
four lucky winners will be selected at the end to win a First Place
prize pack of their choice containing premium sports gear inspired
by the "Ready, Set, Play On!" athletes.
Sweepstakes information on how to enter, campaign hashtag,
prizing, and Official Rules is available at PlaytexSportOffers.com,
along with a gallery of all submissions from both Instagram and
Twitter. NO PURCH NEC. Legal residents of the 50 US/DC 13+. Ends
7/31/16. See Official Rules for details/eligibility:
http://bit.ly/1sNUUKh Void where prohibited.
About the Playtex® Feminine Care Brand
The Playtex®
Feminine Care brand believes that nothing should hold women back,
including their periods. That is why Playtex® Sport® and
Playtex® Gentle Glide® tampons are the only tampons that feature a
360° Protection® tampon design to fit the life women want to
live. Developed for women who lead busy and active lives,
Playtex® tampons offer multiple levels of absorbencies to give
women confidence and freedom in everything they do.
Playtex® Sport® Ultra-Thin Pads with Wings and Body Shape Panty
Liners are made with Sport Level Protection® and include a FlexFit®
design that twists and turns with the body. Innovative Qwik-Dry™
technology quickly pulls in fluid and wicks moisture away and
OdorShield® technology neutralizes odors before they start,
allowing women to feel dry, fresh and confident.
Playtex® Sport® Combo Packs are available for dual-form users to
provide two kinds of protection together in one convenient
package.
Playtex® Sport® Ultra-Thin Pads with Wings, Body Shape Panty
Liners and Combo Packs are available at mass, grocery and drug
retailers nationwide for a suggested retail price ranging from
$1.49 - $6.99. Playtex® Sport®
Tampons and Playtex® Sport® Fresh Balance Tampons are available for
a suggested retail price ranging from $3.99-$6.99.
About the Athletes
Chloe Lukasiak is an
internationally-recognized dancer, television personality, actress,
model, and fashion designer. When she's not working, she is an
honor roll student who loves to read fiction and relax with friends
at home in Pittsburg, PA.
Cassey Ho is an
award-winning fitness instructor, entrepreneur and online
personality. She is the creator of Blogilates, the #1 female
fitness channel on YouTube with over 300 million video views and 3
million subscribers. In a revolutionary partnership, Cassey's
unique format, POP Pilates© which launched on YouTube in 2009, has
become a live class. She's the author of the best-selling book, Hot
Body Year Round and is the designer of her own activewear line.
Malia Manuel is the true
spirit of island aloha and grace. It's rare to see her without a
smile on her face or doing something other than creating beauty
through her passions for surfing, health, and well-being. Growing
up in Hawaii, she has been highly
influenced by the many Kaua'i
boys, making her style progressive and fluid, yet incredibly
graceful and poised. Malia is filled with passion, striking good
looks, and all the natural talent to be best surfer in the
world.
Jamie Anderson is an
award-winning snowboarder. Jamie started snowboarding at the age of
9 and is known for her style and strength. She inspires us to dream
big & never slowdown.
About Edgewell Personal Care
Edgewell Personal Care
(NYSE: EPC) manufactures and markets a diverse range of personal
care products in the wet shave, skin care, feminine care and infant
care categories with well-established brand name products such as
Schick® and Wilkinson Sword® men's and women's shaving systems and
disposable razors; Edge® and Skintimate® shave preparations;
Playtex®, Stayfree®, Carefree® and o.b.® feminine care products;
Banana Boat® and Hawaiian Tropic® sun care products; Playtex®
infant care products and gloves; Diaper Genie® and Litter Genie®
disposal systems; and Wet Ones® moist wipes. ©2016
Edgewell. The Playtex® trademark is used under license.
Media Contact:
Kayla
Bibeau
Edelman, for Playtex Sport
212.738.6119
kayla.bibeau@edelman.com
Video -
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SOURCE Edgewell Personal Care