COLUMBUS, Ohio,
June 3,
2024 /PRNewswire/ -- Designer Brands Inc. (NYSE: DBI)
(the "Company" and "Designer Brands"), one of the world's largest
designers, producers and retailers of footwear and accessories,
announces a critical hire to support the company's transformational
efforts to adapt and curate the best shoes for customers.
Sarah Crockett has been named to
the role of Chief Marketing Officer ("CMO") of DSW Designer Shoe
Warehouse ("DSW") effective June 6,
2024.
As CMO of DSW, Crockett will be responsible for overseeing the
planning, development and execution of all marketing and
advertising initiatives for DSW's nearly 500 U.S. store locations
and e-commerce channel, DSW.com, furthering the implementation of
comprehensive marketing strategies that enhance DSW's brand
awareness, drive customer engagement and ensure consistent brand
messaging. Crockett will report to DSW President Laura Denk.
"I am thrilled to be joining the team at DSW at a vital time for
the footwear industry and the consumer," said Crockett. "The
enthusiasm in the business has led to a spark of transformation, of
which I'm eager to contribute towards through my vision and passion
in elevating our brands to new heights and inspire change in the
world of footwear. Innovation and creativity have been at the core
of DSW since day one, and I am joining a team that has an
unwavering determination and shared commitment towards creating the
future, together."
Crockett joins a powerful leadership team led by Designer Brands
CEO Doug Howe. She will be
influential in promoting Designer Brands' Step Ahead Plan to
advance the company's strategic priorities of putting customers
first, while being product obsessed and transformation-focused.
"Sarah brings a wealth of experience as Chief Marketing Officer
and has a proven track record of driving innovative marketing
strategies that resonate with customers," said Denk. "Her
leadership and vision will be instrumental in advancing DSW's
presence and narrative, connecting with our customers in meaningful
ways. With Sarah's efforts, we look forward to enhancing our
customer engagement and further solidifying DSW's position as a
leader in the footwear industry."
Crockett brings to the Company an extensive background in global
full-funnel marketing and a comprehensive knowledge of brand
strategy development, along with considerable experience in
multi-channel and consumer-centric marketing. She most recently
served as Global Chief Marketing Officer at Nature's Sunshine
Products, Inc. ("NSP") where she oversaw global product
development, research and development, and category positioning in
addition to leadership for their two banner brands, Nature's
Sunshine and Synergy Worldwide. Prior to that, she was Global Chief
Marketing Officer for Williamson-Dickie Mfg. Co. ("Dickies") and
subsequently held the role of Chief Marketing Officer at
Backcountry.com LLC ("Backcountry") and Burton Snowboards
("Burton"). She also has held leadership positions at other
specialty retail brands including Lucky Brand, Vans and REI.
Crockett currently sits on the Board of Directors for Rumpl, a
sustainable and versatile outdoor blanket brand, and Stance, a
sock, underwear and t-shirt brand embracing the positive message of
individuality and fresh artistic design. She is a graduate
of California State University with a Bachelor of Science
Degree in Marketing.
About Designer Brands
Designer Brands is one of the world's largest designers,
producers and retailers of the most recognizable footwear brands
and accessories, transforming and defining the footwear industry
through a mission of inspiring self-expression. With a diversified,
world-class portfolio of coveted brands, including Crown Vintage,
Hush Puppies, Jessica Simpson, Keds,
Kelly & Katie, Le TIGRE, Lucky Brand, Mix No. 6, Topo Athletic,
Vince Camuto and others, Designer
Brands designs and produces on-trend footwear and accessories for
all of life's occasions delivered to the consumer through a robust
direct-to-consumer omni-channel infrastructure and powerful
national wholesale distribution. Powered by a billion-dollar
digital commerce business across multiple domains and nearly 640
DSW Designer Shoe Warehouse and The Shoe Company stores in
North America, Designer Brands
delivers current, in-line footwear and accessories from the largest
national brands in the industry and holds leading market share
positions in key product categories across Women's, Men's and
Kids'. Designer Brands also distributes its brands internationally
through select wholesale and distributor relationships while also
leveraging design and sourcing expertise to build private label
product for national retailers. Designer Brands is committed to
being a difference maker in the world, taking steps forward to
advance diversity, equity and inclusion in the footwear industry
and supporting a global community and the health of the planet by
donating more than nine million pairs of shoes to the global
non-profit Soles4Souls. To learn more,
visit www.designerbrands.com.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995
Certain statements in this press release may constitute
forward-looking statements and are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
You can identify these forward-looking statements by the use of
forward-looking words such as "outlook," "could," "believes,"
"expects," "potential," "continues," "may," "will," "should,"
"would," "seeks," "approximately," "predicts," "plans,"
"estimates," "anticipates," "targets," or the negative version of
those words or other comparable words. These statements are based
on the Company's current views and expectations and involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by the forward-looking statements. These
factors include, but are not limited to: uncertain general economic
and financial conditions and the related impacts to consumer
discretionary spending, as well as our ability to plan for and
respond to the impact of these conditions; our ability to
anticipate and respond to rapidly changing consumer preferences,
seasonality, customer expectations, and fashion trends; our ability
to execute on our business strategies, including integrating and
growing our Brand Portfolio segment, enhancing in-store and digital
shopping experiences, and meeting consumer demands; our ability to
protect our reputation and to maintain the brands we license; our
ability to successfully integrate new hires in leadership and
retain our existing management team, and to continue to attract
qualified new personnel; and our competitiveness with respect to
style, price, brand availability, shopping platforms, and customer
service. Risks and other factors that could cause our actual
results to differ materially from our forward-looking statements
are described in the Company's latest Annual Report on Form 10-K or
other reports filed with the Securities and Exchange Commission.
All forward-looking statements speak only as of the time when made.
Except as may be required by applicable law, the Company undertakes
no obligation to update or revise the forward-looking statements
included in this press release to reflect any future events or
circumstances.
For further information:
Media: Inspire PR for Designer Brands
Katie Lundy
Katie@inspireprgroup.com
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SOURCE Designer Brands, Inc.