De Rigo Announces the Signing of a World-Wide License Agreement With Escada
July 14 2004 - 7:00AM
PR Newswire (US)
De Rigo Announces the Signing of a World-Wide License Agreement
With Escada LONGARONE, Italy, July 14 /PRNewswire-FirstCall/ -- De
Rigo (NYSE:DER), one of the world's leading eyewear companies, and
the international luxury fashion group ESCADA have signed a
world-wide license agreement to produce and distribute
ESCADA-branded optical frames and sunglasses starting with the 2005
collection. The sunglasses and eyewear to be included in the
collection will fully express ESCADA's brand identity. Like
ESCADA's fashion, couture, and accessories, the new eyewear
collection will stand out for its unique design and innovative
materials. The new Spring/Summer 2005 ESCADA Eyewear Collection
will be presented at the Silmo trade fair in Paris in October 2004.
"With ESCADA we found a first class brand with strong global
recognition that will help us in re-balancing our brand portfolio,
while strengthening our position in the premium-price segment",
said our Chairman Mr. Ennio De Rigo. "In De Rigo, ESCADA has found
a partner with unique know-how and a world-wide leader in the
eyewear segment who understood our goals, one that will make sure
the ESCADA Eyewear Collection continues to be a success", said
ESCADA founder and CEO Wolfgang Ley. De Rigo is one of the world's
largest manufacturers and distributors of premium eyewear, the
major optical retailer in Spain through General Optica, one of the
leading retailers in the British optical market through Dollond
& Aitchison and a partner of the LVMH Fashion Group for the
manufacture and distribution of Givenchy, Celine, Fendi and Loewe
eyewear. De Rigo also manufactures and distributes the licensed
brands Etro, Fila, Furla, La Perla, Mini and Onyx and its own
brands Police, Sting and Lozza. DATASOURCE: De Rigo S.p.A. CONTACT:
For further information, please contact: Maurizio Dessolis, Chief
Financial Officer, Tel +39-0437-7777, Fax +39-0437-770727, e-mail:
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