SHANGHAI, Jan. 6, 2021 /PRNewswire/ -- CooTek (Cayman) Inc.
(NYSE: CTK) ("CooTek" or the "Company"), a fast-growing global
mobile internet company, today announced its recent participation
at Online Literature Summit 2020. Linchen
Li, deputy editor-in-chief of Fengdu Novel, one of the core
products of CooTek, presented as a keynote speaker.
The Online Literature Summit 2020 jointly organized by China
Internet Writers Village and Chenggua.com was recently held in
Hangzhou. The summit focused on
the theme of "The Development of Online Literature in the
Post-Pandemic Era". It drew the participation of leading
enterprises and outstanding writers across the online literature
world in China.
The meeting served as a platform for stakeholders in the online
literature industry to share their experiences after the outbreak
of the epidemic, as well as their unique views on the development
of the industry. The new dark horse, Fengdu Novel, was invited to
participate and shared on the theme of "Jointly Build a Content
Ecosystem Centered on Authors," which triggered heated
AI empowers the writers to surmount the bottleneck and
explore new creation methods
Fengdu Novel is a reading platform for original and free online
literature launched by CooTek in 2019. The platform aims to change
the reading experience of online readers through a commitment to
original content. It makes accurate matches for online readers and
novel content through its self-developed AI recommendation engine
based on long-form content.
"Fengdu Novel has always considered building up a content system
with communication value as its benchmark, serving the authors with
'algorithm + portrait' technology," said Linchen Li, deputy editor-in-chief of Fengdu
Novel, at the event. "In the past, the demand of online literature
readers and its distribution were relatively vague. But now, with
the help of big data and AI technology, the focus of operation has
been shifted from the top-down management to prioritizing our
users' demand. Guided by such 'internet mindset,' authors are able
to produce even more attractive
Also, Fengdu Novel has discovered from user insight survey that
user demands vary across different age groups due to the unique
characteristics and inner needs. For example, as the post-00s
generation (Gen Z) gradually becomes the mainstream reading group,
their sub-culture is booming. Fengdu Novel is paying close
attention to this group and continuously collecting and producing
various original content for them.
As a content ecosystem that embodies diversified development,
Fengdu Novel is committed to providing different age groups and
preference groups with personalized works and smart
recommendations, with the goal that each reader can quickly locate
the content they like and get captivated by exciting reading
Form a new industry trend to support
Original content on Fengdu Novel also witnessed a number of
achievements in 2020. According to a previously released report by
QuestMobile, a professional business intelligence services provider
in China's mobile internet market,
Fengdu Novel has been ranking
consistently one of the Top 3 platforms in the free online
reading field with more than 20 million monthly active users (MAUs)
since the second quarter of 2020,
and the reading time by Fengdu Novel users is even more impressive
compared to the monthly active users. As of September 2020, the average daily reading time of
Fengdu Novel users reached 130 minutes.
"In 2020, Fengdu Novel has come up with a lot of new topics and
given birth to many authors with millions of followers in the field
of original Chinese literature. In the next year, the platform
plans to release more benefits to support new authors and quality
content writers, giving more opportunities to the mid-tier
authors," said Linchen Li. "At the
same time, we are constantly exploring traditional Chinese themes.
China's 5,000 years of traditional
culture is a huge treasure trove, the myths and historical stories
of which possess countless classics and wisdom worthy of our
inheritance and promotion."
Realistic themes have become the new hot genre of the times,
consistent with the content direction Fengdu Novel tends to take.
For example, exploring social lifestyles under the global pandemic
disaster shows high cultural value under current circumstance. By
continuously exploring new topics through breaking the boundaries
of traditional Chinese culture and modern social issues, Fengdu
Novel hopes to build up an original content library and user
ecosystem with its own unique characteristics in three to five
Leverage original IP to create a multi-form pan-entertainment
For the future development of Fengdu Novel, Linchen Li pointed out that the next step is to
convert the content into intellectual property, including audio,
film and television, comics and animations. Media diversification
of CooTek's content will serve its global strategy and form a
pan-entertainment content ecosystem with online novels as the core.
Other pan-entertainment businesses, such as games, will be
developed simultaneously. It is hoped that by leveraging original
content, CooTek can cover its 264 million users worldwide.
In the future, with CooTek's AI technology and original content
ecology, it is expected that Fengdu Novel will continue to provide
more comprehensive and in-depth services to the upstream and
downstream of the industry and continuously inject new momentum
into the significant development of Chinese online literature sector.
About CooTek (Cayman)
CooTek is a fast-growing mobile
internet company with a global vision, offering mobile
applications. Our mission is to empower everyone to enjoy relevant
content seamlessly. The Company's user-centric and data-driven
approach has enabled it to release appealing products to capture
mobile internet users' ever-evolving content needs and helps it
rapidly attract targeted users. CooTek has developed and brought to
market content-rich mobile applications, focusing on three
categories: online literature, scenario-based content apps and
casual games. For details, please visit: https://ir.cootek.com/.
For investor enquiries, please contact:
CooTek (Cayman) Inc.
Mr. Robert Yi Cui
ICA (Institutional Capital Advisory)
Mr. Kevin Yang
SOURCE CooTek (Cayman) Inc.