The Container Store Continues to Bolster Custom Spaces Offering With Launch of Decor+ by Elfa
June 05 2024 - 8:01AM
Business Wire
Elevates Customer Favorite Elfa line to include
new innovative features
The Container Store (NYSE: TCS), the nation’s leading retailer
of organizing solutions, custom spaces, and in-home services, has
expanded its modular, wall-hanging Custom Spaces offering with the
launch of Decor+ by Elfa. This expansion of the customer favorite
Elfa line comes shortly after the launch of Garage+ by Elfa which
was introduced in late 2023 and exceeded initial sales
expectations.
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Decor+ by Elfa Office Space in Stained
Birch (Photo: Business Wire)
“Expanding our assortment so that we are meeting the needs and
desires of today’s consumer is one of the key elements to
increasing our Custom Spaces business to 60% of annual sales and
capitalizing on the $6 billion addressable Custom Spaces market
over time,” said Satish Malhotra, CEO and President of The
Container Store. “We expect Decor+ to resonate well with customers,
giving them elevated options like LED lighting, back panels that
give their space a built-in look and the fully enclosed drawers
they have been asking for at an exceptional value and in a system
that they can DIY or have professionally installed. We believe the
unique proposition of Decor+ paired with our complementary
organizing solutions gives us a competitive market advantage and
look forward to seeing how customers respond.”
Decor+ by Elfa is made of steel and solid birch wood and is the
same wall-hanging adjustable framework Elfa customers know and
love, but even stronger. Ideal for closet and living spaces, new
features include LED lighting, fully enclosed full-extension
drawers, and solid wood drawer fronts and trim. Customers also have
the option to include back panels to give their space a complete,
built-in look and take the entire space with them if they move.
Like the rest of the retailer’s Elfa assortment, customers have the
option of free in-store, virtual or in-home custom design, to shop
individual components, or to purchase a pre-designed space.
Professional installation is available if customers do not want to
install their space themselves.
Decor+ by Elfa is now available in all store locations of The
Container Store and on containerstore.com. A full marketing
campaign to support the launch is slated for fall 2024.
About The Container Store Custom
Spaces
The Container Store Custom Spaces encompasses The Container
Store’s exclusive offering of custom systems that can be used in
any area of the home. Elfa is a wall-based, modular, metal system
that can be self or professionally installed, and includes Classic,
Decor+ and Garage+ lines. Avera is a wall-based system with no
vertical partitions, offering a boutique closet look and premium
features like LED lighting, glass shelves and push-to-open drawers.
Preston is a premium wood-based system that can be wall-hung or
floor based, giving the ability to design to any budget. Preston
offers a vast array of custom options, including wall beds, a 360°
Organizer, and a curated collection of on-trend finishes and
decorative options. All three lines are wholly owned and
manufactured by The Container Store and are complemented by the
company’s general merchandise for a complete solution.
About The Container
Store
Founded in 1978, The Container Store Group, Inc. (NYSE: TCS) is
the nation’s only retailer with a solution-oriented offering of
custom spaces, organizing solutions, and in-home services, designed
to transform lives through the power of organization. With more
than 100 locations nationwide and a flagship online store, the
retailer offers an exclusive portfolio of custom space lines that
can be designed for any area of the home, and more than 10,000
products to complete any space.
Visit www.containerstore.com for more information about
complementary Custom Spaces in-home or in-store design, in-home
organizing, products, store locations, trade program, and business
to business opportunities.
Follow The Container Store on Facebook, X, Instagram, TikTok,
YouTube, Pinterest and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240605581808/en/
Investors: ICR, Inc. Farah Soi/Caitlin Churchill
203-682-8200 Farah.Soi@icrinc.com Caitlin.Churchill@icrinc.com
or
Media: The Container Store Group, Inc. Carson Netherton,
972-538-6000 publicrelations@containerstore.com
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