Schwab today unveiled this year’s one-of-a-kind Champion’s Prize
for the 2021 Charles Schwab Challenge golf tournament and the
iconic event’s 75th anniversary – a 1946 Schwab Power Wagon. The
prize was unveiled shortly after the firm announced a four-year
extension of its title PGA TOUR sponsorship at Colonial Country
Club though 2026, underscoring Schwab’s commitment to this storied
event and the Dallas-Fort Worth community.
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Charles Schwab Challenge Champion's
Prize, a 1946 Schwab Power Wagon (Photo: Business Wire)
The winner of this year’s Charles Schwab Challenge will drive
off with a 1946 Schwab Power Wagon after Sunday’s Championship
Round in addition to Colonial’s iconic Leonard Trophy and Scottish
royal tartan plaid jacket.
The 1946 “resto-mod” classic truck, an homage to the year
professional golf was first played at the historic Colonial Country
Club in Fort Worth, was fully restored and customized by Legacy
Classic Trucks and Winslow Bent. Under the hood is a 6.2-liter
engine with over 430hp, and a 4-speed automatic transmission and
custom transfer case. It rides on a set of 40-inch custom,
trail-ready tires.
The original truck has been modernized with air-conditioning,
disc brakes, a long travel suspension, a 12,000 lb., winch and
custom tailgate. It also features the signature Schwab Blue paint.
A fully renovated and customized 1973 Dodge® Challenger was awarded
to the tournament’s 2019 champion, Kevin Na.
The unique interior treatment highlights Colonial’s traditional
Tartan pattern fabric. A custom winner’s name plate on the
dashboard acknowledges legend Ben Hogan’s win in 1946. A film on
the restoration process can be viewed here.
The prize will be displayed at this year’s Charles Schwab
Challenge, May 27-30, at Colonial. It was revealed at a special
event at the course with the company’s chairman, Charles Schwab,
Bent, and TV personality and nationally-syndicated iHeartRadio
host, Bobby Bones.
Inspired by the 1946 Schwab Power Wagon, country music singer
and songwriter, Travis Denning, released a new, original song on
Bobby Bones’ May 21 “Bobbycast” podcast – “Grew Up with a Truck.”
The new prize is also featured in a music video for the song that
was released at today’s reveal event.
“We knew we wanted to do something special for the tournament’s
milestone 75th anniversary, and the ’46 Schwab Power Wagon and
Travis’ new song were a perfect way to honor this event’s proud
legacy, all things Texas, and our commitment to this community,”
said Mason Reed, senior vice president of Retail Acquisition and
Corporate Marketing at Schwab. “We are excited to continue our
latest tradition of awarding a show-stopping, one-of-a-kind
Champion’s prize here at Colonial and are honored to extend our
partnership with this tournament for another four years.”
Remembering Fallen Heroes
Given the tournament’s return to the Memorial Day weekend after
a three-week postponement in 2020, this year’s event will also pay
tribute to the members of the U.S. military who gave their lives in
service to their country. During play on Sunday, May 30, at 2:00
p.m. CDT, a moment of silence will be observed on the course,
accompanied by a flyover of military aircraft to further mark the
solemn occasion.
The Charles Schwab Challenge, the longest running professional
golf tournament on the PGA TOUR at the same venue, has been a
mainstay in the North Texas community since 1946. Over the decades,
the tournament has seen champions representing the biggest names in
golf, including Arnold Palmer, Jack Nicklaus, Lee Trevino, Tom
Watson, and of course, Ben Hogan.
Charles Schwab & Co. signed on as title sponsor of the PGA
TOUR’s Fort Worth Invitational at Colonial Country Club in 2018.
Already a major sponsor of the PGA TOUR and PGA TOUR Champions, the
firm’s four-year agreement, which was today extended another four
years through 2026, marked its first-ever title sponsorship of a
PGA TOUR event. Schwab continues to grow rapidly in the DFW
Metroplex where its new 70-acre, LEED-certified campus in Westlake
was recently designated as home to the firm’s corporate
headquarters.
For more information on the tournament, its 75th anniversary and
this year’s initiatives, visit www.schwabgolf.com and
www.charlesschwabchallenge.com. The tournament will be broadcast
nationally to a televised audience on the Golf Channel and on CBS
Sports.
About Charles Schwab & Co.
The Charles Schwab Corporation (NYSE: SCHW) is a leading
provider of financial services, with 31.9 million active brokerage
accounts, 2.1 million corporate retirement plan participants, 1.6
million banking accounts, and approximately $7.07 trillion in
client assets. Through its operating subsidiaries, the company
provides a full range of wealth management, securities brokerage,
banking, asset management, custody, and financial advisory services
to individual investors and independent investment advisors. Its
broker-dealer subsidiaries, Charles Schwab & Co., Inc., TD
Ameritrade, Inc., and TD Ameritrade Clearing, Inc., (members SIPC,
www.sipc.org/), and their affiliates offer a complete range of
investment services and products including an extensive selection
of mutual funds; financial planning and investment advice;
retirement plan and equity compensation plan services; referrals to
independent, fee-based investment advisors; and custodial,
operational and trading support for independent, fee-based
investment advisors through Schwab Advisor Services. Its primary
banking subsidiary, Charles Schwab Bank, SSB (member FDIC and an
Equal Housing Lender), provides banking and lending services and
products. More information is available at www.aboutschwab.com.
TD Ameritrade, Inc. and TD Ameritrade Clearing, Inc. are
separate but affiliated companies and subsidiaries of TD Ameritrade
Holding Corporation. TD Ameritrade Holding Corporation is a
wholly-owned subsidiary of The Charles Schwab Corporation. TD
Ameritrade is a trademark jointly owned by TD Ameritrade IP
Company, Inc. and The Toronto-Dominion Bank.
Brokerage Products: Not FDIC Insured · No Bank Guarantee ·
May Lose Value
© 2021 Charles Schwab & Co., Inc. Member SIPC.
0521-14B4
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Pete Greenley
Charles Schwab
415-667-0722 peter.greenley@schwab.com
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