SEATTLE, Feb. 6, 2019 /PRNewswire/ -- Today, Viome
announces it has entered into an agreement with Campbell Soup
Company (NYSE:CPB) to acquire Habit, a leading personalized
nutrition company that takes the guesswork out of eating right. Now
operating as one, the two industry pioneers become the most
comprehensive solution on the market. For the first time, consumers
have complete insight into what is going on in the body, and how to
translate those insights into powerful recommendations to address
"whole-body" health. Financial terms of the transaction were not
disclosed.
The acquisition of Habit allows Viome to expand its core
offering by tapping into Habit's robust insights for consumer
behavior modification. With this, Viome and Habit will be able to
provide a richer consumer experience and deepen personalized
recommendations with nutrition plans and engagement tools.
"With Habit now part of Viome, we have the perfect articulation
of personalized health," said Viome founder and CEO, Naveen Jain. "I have always admired Habit's
ability to engage and motivate the consumer. Combined with Viome's
deep insights from the microbiome, we are able to see the complete
story our body is telling us about our overall health."
Viome is dedicated to creating a world where chronic diseases
can truly be a matter of choice and not a matter of bad luck. With
advanced RNA sequencing technology becoming more affordable and
artificial intelligence becoming more powerful, Viome is able to
blend the two to understand the human body at the molecular level
and provide personalized food recommendations based on each
individual's unique biology.
Habit was founded in 2015 with a mission to transform human
health through its proprietary testing methodologies and personal
nutrition guidance. Campbell Soup Company has been Habit's sole
strategic investor and majority shareholder since the company's
inception. Today, Habit has provided tens of thousands of consumers
with personalized nutrition guidance to support individuals on
their health journey.
"With the advent of big data and computational biology, I
believe it's possible to provide everyone in this country and
around the world a personalized blueprint to achieve their health
and wellness goals," says Habit's Founder and CEO, Neil Grimmer. "Viome analyzes the gut microbiome
at a molecular level with advanced technology from the Los Alamos
National Lab, which is a great competitive advantage and great
foundation for creating the ultimate whole-body nutrition
solution."
William Hood & Company, LLC
served as the exclusive financial advisor to Campbell and
Habit.
To learn more about the power of personalized nutrition and
whole-body health, please visit www.viome.com.
About Viome: Viome is a new kind of healthcare company
that uses artificial intelligence to understand what is going on
inside the body at a molecular level. Viome specifically addresses
issues in the body related to the Microbiome. Viome targets the
bacteria, viruses, yeast, fungus and mold in the system that work
symbiotically with the body to provide the nutrition needed to feel
energetic and stay healthy.
Through these insights, Viome provides consumers with
personalized diets, nutrition and lifestyle recommendations for
healthy living.
About Habit: Habit is the first personalized nutrition
company offering a whole body approach, with an at-home test kit
and individual nutrition plan identifying the right foods for you.
The company is challenging the multi-billion-dollar diet industry
by providing custom nutrition plans based on an individual's own
biology.
The test measures over 70 nutrition-related blood, metabolic and
genetic biomarkers, collected through a DNA cheek swab, fasting
blood test, a mixed meal metabolic challenge beverage, body metrics
and a behavioral survey. Habit customers can access digital tools,
recipes, meal ideas, and tips from Habit chefs and coaches in their
dashboard.
Learn more at www.habit.com.
Contact: Factory PR, viome@factorypr.com
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SOURCE Viome