Combining forward-looking advisor intent data
with asset holding data enables precision-targeted, cost-effective
digital marketing and sales strategies
NEW
YORK, May 30, 2024 /PRNewswire/
-- Global Fintech leader Broadridge Financial Solutions,
Inc. (NYSE:BR) announced today that it has acquired AdvisorTarget,
a market leader in providing asset management and wealth management
firms with data products to help power digital marketing, sales and
engagement programs targeting financial advisors. Adding
AdvisorTarget's unique advisor insight to Broadridge's existing
data and analytics suite will enable asset managers to better
target advisors and drive their growth strategies.
"The combined capability this acquisition creates is unique, as
it pairs AdvisorTarget's advisor behavioral data with Broadridge's
insights on asset holdings to unleash a new level of precision for
asset managers, making sales efforts laser-targeted at interested
buyers," said Dan Cwenar, head of
Data and Analytics at Broadridge. "Our clients will benefit from a
more fully integrated, data-driven, digital marketing and sales
offering to achieve sales efficiencies, improve customer
experiences, and enhance sales and revenue opportunities. With
growing pressure on distribution costs, digital marketing programs
have taken on a larger role to help asset managers and others
improve engagement with advisors and identify stronger
opportunities."
"The ultimate end-state for asset managers distributing products
through intermediaries has always been the seamless fusion of
advisor intent and asset holdings," said Duncan MacDonald-Korth, Founder and ongoing Head
of AdvisorTarget. "Not only will this acquisition turbo charge
AdvisorTarget's next phase of growth and perfectly integrate
with Broadridge's market-leading analytics offerings, but it will
finally solve the advisor distribution riddle for our
clients. Together, we look forward to creating new and
exciting solutions to accelerate growth for asset and wealth
managers."
Broadridge fuels market intelligence for asset managers
providing insights on retail and institutional fund distribution
globally using data derived from its proprietary business
processes. Using unique quantitative and qualitative datasets as
well as insights and advisory solutions delivered by a team of
industry experts, Broadridge delivers asset managers the critical
insight necessary to operate strategically, allocate resources
effectively, and accelerate growth.
AdvisorTarget collects advisor behavioral intent data and helps
asset managers identify new advisor relationships where purchase
intent aligns with product strengths.
DC Advisory served as exclusive financial advisor to Broadridge.
Broadhaven Capital Partners served as exclusive financial advisor
to AdvisorTarget.
Forward-Looking Statements
This press release and other written or oral statements made
from time to time by representatives of Broadridge may contain
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Statements that are not
historical in nature, and which may be identified by the use of
words such as "expects," "assumes," "projects," "anticipates,"
"estimates," "we believe," "could be," "on track," and other words
of similar meaning, are forward-looking statements.
These statements are based on management's expectations and
assumptions and are subject to risks and uncertainties that may
cause actual results to differ materially from those expressed.
These risks and uncertainties include those risk factors described
and discussed in Part I, "Item 1A. Risk Factors" of our Annual
Report on Form 10-K for the year ended June
30, 2023 (the "2023 Annual Report"), as they may be updated
in any future reports filed with the Securities and Exchange
Commission. All forward-looking statements speak only as of the
date of this press release and are expressly qualified in their
entirety by reference to the factors discussed in the 2023 Annual
Report.
About Broadridge
Broadridge Financial Solutions (NYSE: BR), a global Fintech
leader with over $6 billion in
revenues, provides the critical infrastructure that powers
investing, corporate governance, and communications to enable
better financial lives. We deliver technology-driven solutions that
drive business transformation for banks, broker-dealers, asset and
wealth managers and public companies. Broadridge's infrastructure
serves as a global communications hub enabling corporate governance
by linking thousands of public companies and mutual funds to tens
of millions of individual and institutional investors around the
world. Our technology and operations platforms underpin the daily
trading of more than $10 trillion of
equities, fixed income and other securities globally. A certified
Great Place to Work®, Broadridge is part of the S&P 500® Index,
employing over 14,000 associates in 21 countries.
For more information about us, please visit
https://www.broadridge.com
Media contact:
Investors
broadridgeir@broadridge.com
Media
Matthew
Luongo
Prosek Partners
+1 646-818-9279
mluongo@prosek.com
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SOURCE Broadridge Financial Solutions, Inc.