Aetna Helps Millions of Consumers Connect Fragmented Health Care Information with Enhanced iTriage App
March 05 2012 - 4:19PM
Business Wire
In a move designed to empower consumers to access and harness
health care information in a more efficient and personalized way,
Aetna (NYSE: AET) today announced the availability of an enhanced
version of the popular iTriage app. More than five million
Americans are already using iTriage, making it one of the most
downloaded health and fitness apps in both the iTunes® App store
and Android™ Market. The new iTriage app will allow users to
research their symptoms, find a medical provider that best serves
their personal needs and is available when and where they need
them, and book an appointment – all from their smartphone.
Aetna Chairman, CEO and President Mark T. Bertolini will launch
the new iTriage app at an event today in New York City. “Consumer
demand and technology innovations have driven dramatic changes in
the way we purchase almost every item today – except health care,”
said Bertolini. “iTriage puts the consumer in the center of the
equation and gives them the power to make health care decisions
when, where and how it’s most convenient for them. It’s a
revolutionary concept that will change the way Americans shop for
health care, and one that we think is long overdue.”
The enhanced iTriage app is the first offering from Aetna’s new
CarePass digital platform. CarePass will deliver an integrated
health care solution that securely provides information when and
where consumers want it. The open, digital platform enables
consumers to share information across applications and create a
personalized, coherent experience to manage their whole health,
from getting care to staying well, all with one secure sign-on.
Aetna will be adding more market-leading applications to the
CarePass platform throughout 2012 and beyond, and will open the
platform to developers later this year.
As part of the company’s focus on using technology to connect
consumers to health information and access appropriate care, Aetna
commissioned new research on digital health by the Altimeter Group.
This research reveals that consumers are challenged by the
fragmentation and volume of health information and seek more
convenient, simple solutions to better manage their health.
According to the Altimeter Group research report, “The Coming
Digital Revolution in Health Care,” having access to health care
information is important to 82 percent of survey respondents. Yet
personal health care management has become more difficult, with 41
percent of respondents saying their health care information is at
least somewhat fragmented. If they had all their health and
wellness information in one convenient place and could easily share
it with health care providers, 65 percent of respondents agreed it
would improve their ability to make health care decisions.
Bertolini will be sharing more about his vision for a connected
health care system, including Aetna’s CarePass, at SXSW Interactive
in Austin, Texas, this Friday, March 9 at 2 p.m. Bertolini will
appear in a dual with Ina Fried of All Things D. Demonstrations of
the enhanced iTriage app will be available at Booth 1139 at the
Austin Convention Center from March 12-15.
iTriage is a wholly owned subsidiary of Aetna. The iTriage app
and capabilities were acquired by Aetna in late 2011. Consumers can
download the free iTriage application via the iTunes® App store or
Android™ Market for use on their iPhone®, iPod touch®, or Android
mobile devices.
About the Survey
The study was conducted in February 2012 by Altimeter Group and
Definitive Insights on behalf of Aetna to better understand demand
for app-based consumer healthcare information management. Research
was conducted among a statistically significant representative
sample of 2,000 U.S. online consumers, with a margin of error of
+/- four percent.
About Aetna
Aetna is one of the nation's leading diversified health care
benefits companies, serving approximately 36.4 million people with
information and resources to help them make better informed
decisions about their health care. Aetna offers a broad range of
traditional, voluntary and consumer-directed health insurance
products and related services, including medical, pharmacy, dental,
behavioral health, group life and disability plans, medical
management capabilities, health care management services for
Medicaid plans and health information exchange technology services.
Our customers include employer groups, individuals, college
students, part-time and hourly workers, health plans, health care
providers, governmental units, government-sponsored plans, labor
groups and expatriates. For more information, see
www.aetna.com.
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