Accenture Acquires Yesler, Bolstering its B2B Marketing Services
April 02 2020 - 11:35AM
Business Wire
Accenture (NYSE:ACN) has acquired Yesler, a business-to-business
(B2B) marketing services agency that helps many of the world’s
leading brands run their global marketing programs and operations
at speed and scale. Terms of the transaction were not
disclosed.
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Accenture Acquires Yesler (Graphic:
Business Wire)
The acquisition continues to strengthen and scale Accenture’s
B2B marketing services, adding depth in offerings such as
account-based marketing, customer advocacy, sales enablement, and
marketing automation. With more than 400 people globally, Yesler is
headquartered in Seattle and has additional offices in Portland,
Philadelphia, London, Toronto and Singapore.
“Yesler’s expertise in B2B has given them a unique understanding
of how businesses make purchase decisions — insights that empower
marketers to influence purchasing decisions at critical stages,
enabling them to achieve growth and adapt their operating models
for continued success,” said Manish Sharma, group chief executive
for Accenture Operations. “We’re excited to have them join the
Accenture team.”
“B2B marketing has become extraordinarily complex and, at the
same time, buyers expect the same ‘Amazon-like’ interactions they
experience as consumers,” said Brian Whipple, group chief executive
for Accenture Interactive. “B2B marketers are seeking to leverage
best practices from B2C while also addressing the specialized needs
of B2B. The addition of Yesler allows us to enhance the complete
set of B2B services we provide our clients – from strategy and
creative to implementation and ongoing management.”
Founded in 2004, Yesler has earned a reputation for its
exclusive focus on the B2B market. Yesler is comprised of two
business segments: Yesler B2B, which provides full-service digital
marketing and managed services and Projectline services, which
provides strategic resourcing solutions.
Mike Kichline, chief executive officer of Yesler, added,
“Accenture provides Yesler with global scale along with strengths
and values that complement our own. Together, our capabilities
provide a differentiated, data-driven approach that companies can
use to position themselves strategically and deliver on the
ambition of sustainable growth.”
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services in strategy and consulting,
interactive, technology and operations, with digital capabilities
across all of these services. We combine unmatched experience and
specialized capabilities across more than 40 industries — powered
by the world’s largest network of Advanced Technology and
Intelligent Operations centers. With 509,000 people serving clients
in more than 120 countries, Accenture brings continuous innovation
to help clients improve their performance and create lasting value
across their enterprises. Visit us at www.accenture.com.
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “likely,” “anticipates,” “expects,” “intends,”
“plans,” “projects,” “believes,” “estimates,” “positioned,”
“outlook” and similar expressions are used to identify these
forward-looking statements. These statements involve a number of
risks, uncertainties and other factors that could cause actual
results to differ materially from those expressed or implied. For a
discussion of risks and actions taken in response to the
coronavirus (COVID-19) pandemic, see “Our results of operations
have been adversely affected and could in the future be materially
adversely impacted by the coronavirus pandemic (COVID-19)” under
Item 1A, “Risk Factors” in Accenture plc’s Quarterly Report on Form
10-Q for the quarterly period ended February 29, 2020. Many of the
following risks, uncertainties and other factors identified below
are, and will be, amplified by the coronavirus pandemic (COVID-19).
These risks include, without limitation, risks that: the
transaction might not achieve the anticipated benefits for
Accenture; Accenture’s results of operations have been adversely
affected and could in the future be materially adversely impacted
by the coronavirus pandemic (COVID-19); Accenture’s results of
operations could be adversely affected by volatile, negative or
uncertain economic and political conditions and the effects of
these conditions on the company’s clients’ businesses and levels of
business activity; Accenture’s business depends on generating and
maintaining ongoing, profitable client demand for the company’s
services and solutions including through the adaptation and
expansion of its services and solutions in response to ongoing
changes in technology and offerings, and a significant reduction in
such demand or an inability to respond to the evolving
technological environment could materially affect the company’s
results of operations; if Accenture is unable to keep its supply of
skills and resources in balance with client demand around the world
and attract and retain professionals with strong leadership skills,
the company’s business, the utilization rate of the company’s
professionals and the company’s results of operations may be
materially adversely affected; Accenture could face legal,
reputational and financial risks if the company fails to protect
client and/or company data from security breaches or cyberattacks;
the markets in which Accenture operates are highly competitive, and
Accenture might not be able to compete effectively; changes in
Accenture’s level of taxes, as well as audits, investigations and
tax proceedings, or changes in tax laws or in their interpretation
or enforcement, could have a material adverse effect on the
company’s effective tax rate, results of operations, cash flows and
financial condition; Accenture’s profitability could materially
suffer if the company is unable to obtain favorable pricing for its
services and solutions, if the company is unable to remain
competitive, if its cost-management strategies are unsuccessful or
if it experiences delivery inefficiencies; Accenture’s results of
operations could be materially adversely affected by fluctuations
in foreign currency exchange rates; as a result of Accenture’s
geographically diverse operations and its growth strategy to
continue to expand in its key markets around the world, the company
is more susceptible to certain risks; Accenture’s business could be
materially adversely affected if the company incurs legal
liability; Accenture’s work with government clients exposes the
company to additional risks inherent in the government contracting
environment; if Accenture is unable to manage the organizational
challenges associated with its size, the company might be unable to
achieve its business objectives; Accenture’s ability to attract and
retain business and employees may depend on its reputation in the
marketplace; if Accenture does not successfully manage and develop
its relationships with key alliance partners or fails to anticipate
and establish new alliances in new technologies, the company’s
results of operations could be adversely affected; Accenture might
not be successful at acquiring, investing in or integrating
businesses, entering into joint ventures or divesting businesses;
if Accenture is unable to protect or enforce its intellectual
property rights or if Accenture’s services or solutions infringe
upon the intellectual property rights of others or the company
loses its ability to utilize the intellectual property of others,
its business could be adversely affected; Accenture’s results of
operations and share price could be adversely affected if it is
unable to maintain effective internal controls; changes to
accounting standards or in the estimates and assumptions Accenture
makes in connection with the preparation of its consolidated
financial statements could adversely affect its financial results;
many of Accenture’s contracts include fees subject to the
attainment of targets or specific service levels, which could
increase the variability of the company’s revenues and impact its
margins; Accenture might be unable to access additional capital on
favorable terms or at all and if the company raises equity capital,
it may dilute its shareholders’ ownership interest in the company;
Accenture may be subject to criticism and negative publicity
related to its incorporation in Ireland; as well as the risks,
uncertainties and other factors discussed under the “Risk Factors”
heading in Accenture plc’s most recent annual report on Form 10-K
and other documents filed with or furnished to the Securities and
Exchange Commission. Statements in this news release speak only as
of the date they were made, and Accenture undertakes no duty to
update any forward-looking statements made in this news release or
to conform such statements to actual results or changes in
Accenture’s expectations.
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version on businesswire.com: https://www.businesswire.com/news/home/20200402005499/en/
Jenn Francis Accenture +1 630 338 6426
jennifer.francis@accenture.com
David LaBar Accenture +1 646 456 4505
david.labar@accenture.com
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