CNET ZW Data Action Technologies Inc

Rapt, a leading provider of pricing and profitability management solutions, announced today that it will deploy Rapt�s Price Director software in support of CNET Networks� advertising business. Rapt Price Director will support CNET Networks online operations across four business units, delivering pricing controls, management capabilities, and infrastructure for the business. Rapt�s media solutions have been deployed at many other leading publishers, allowing those companies to capture maximum value for their advertising assets and protect and grow share in the online market. �We are excited to announce the strengthening of our long-standing working relationship with CNET Networks,� said Xavier Zang, EVP of Field Operations at Rapt. �We believe this is further evidence of the distinctive value of Rapt�s solutions for publishers of premium content and we look forward to delivering for CNET Networks.� Rapt is the leader in media monetization solutions, providing technology and advisory services that drive significant annual revenue uplift by helping media companies price, predict, and provision their advertising assets. �As we continue to expand our yield management capabilities, Rapt was a natural fit given their media industry knowledge and domain expertise. CNET Networks had the pleasure years ago of being one of Rapt�s first media clients � we are thrilled to be continuing that relationship with the adoption of the Price Director software,� said Sam Parker, Senior Vice President, CNET Networks. The companies began working together with Rapt�s delivery of advisory services to CNET Networks and this latest news represents a deepening and strengthening of their relationship. About Rapt Rapt Inc. is the leading provider of media monetization solutions. These solutions help companies achieve and sustain profit and revenue growth objectives through the deployment of proprietary technology and advisory services. Rapt�s software enables companies to price, predict, and provision their advertising assets, while Rapt�s advisory services help companies design and implement best-practice revenue management processes across their organization. Rapt�s client base includes CNET Networks, Dow Jones & Company, Microsoft, MTV Networks, NBC Universal, Tacoda, The Weather Channel Interactive, Yahoo! and others. More information about Rapt can be found at: www.rapt.com. About CNET Networks, Inc. CNET Networks, Inc. (Nasdaq:CNET)(www.cnetnetworks.com) is an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. The Company's leading brands include CNET, GameSpot, TV.com, MP3.com, Webshots, CHOW, ZDNet and TechRepublic. Founded in 1992, CNET Networks has a strong presence in the US, Asia and Europe.