CNET Networks Unveils the All-New BNET, Helping Business Managers Excel at Work
March 01 2007 - 3:51PM
Business Wire
CNET Networks, Inc. (Nasdaq:CNET)(www.cnetnetworks.com) today
announced the all-new BNET (www.bnet.com), a Web site designed to
help business managers succeed at work. BNET combines trusted
information with community features, offering managers the
solutions and tools they need to solve the most pervasive
day-to-day business challenges � from building and managing a team
to setting achievable goals and objectives � and perform with
excellence in today�s demanding professional environments. Today,
there are 49 million business managers in the US 1. Recognizing an
opportunity to serve this large market with resources that are not
easily found anywhere online, CNET Networks launched BNET as a beta
experiment two years ago, and has leveraged the site since then to
gather real-world intelligence on what today�s business
professionals need to enhance their performance. As part of this
process, the BNET team partnered with Nielsen//NetRatings to
conduct a market study that would identify today�s top management
issues and the availability of related resources and information
online 2. According to the study, respondents identified more than
30 management needs for which there is a lack of information
available online. Categories such as interpersonal skills, time
management, upward management as well as setting goals and
objectives represented the largest unmet needs, followed by content
addressing business policies and procedures and employee
development. �Today�s business media landscape is replete with
business news, profiles, features, and stock information, but we�ve
found through our research that there is no credible central
resource that focuses solely on providing managers the in-depth
tools they need to excel at work,� said Greg Mason, senior vice
president of CNET Networks Business. �The BNET beta process has
enabled us to pinpoint managers� most pressing business needs and
build a single site where they can easily find a wealth of
information that addresses these needs. BNET lets professionals
spend their valuable time learning and taking action, versus
searching for content they can trust.� BNET features include: BNET
Original Content: Exclusive editorial content in three key areas �
management, strategy, and work life � includes feature stories,
how-to guides, best-practices, and business basics that cover the
most important business topics and offer easy to use,
action-oriented advice Business Library: A library of white papers,
case studies, Web casts and other interactive content that
represent the best in classic and current business thinking,
conveniently organized by topic BNET Blogs: Original blogs provide
readers with information and solutions to problems faced each and
every day on the job Web 2.0 Features: RSS alerts, link-saving and
sharing, community features, content voting, and personalization
features let users tailor BNET to meet their individual needs For
advertisers, the site offers an opportunity to connect with an
engaged, influential audience of business professionals who are
researching best practices and solutions from editorial, vendor,
and independent resources. Various marketing programs let
advertisers tap into the BNET audience as a thought leader,
educator, or content provider and showcase their assets and
messaging to help build a brand name with a business professional
audience. To learn more about advertising on BNET, visit:
http://www.cnetnetworks.com/advertise/properties/business.html.
About CNET Networks Business CNET Networks Business (ZDNet.com,
BNET.com and TechRepublic.com) reaches professionals who are
passionate about keeping informed, building knowledge, and sharing
insights to master their life at work. CNET Networks' business
sites address issues such as business technology, back-office IT,
industry news, and business leadership. About CNET Networks CNET
Networks, Inc. (Nasdaq:CNET)(www.cnetnetworks.com) is an
interactive media company that builds brands for people and the
things they are passionate about, such as gaming, music,
entertainment, technology, business, food, and parenting. The
Company's leading brands include CNET, GameSpot, TV.com, MP3.com,
Webshots, CHOW, UrbanBaby, ZDNet and TechRepublic. Founded in 1992,
CNET Networks has a strong presence in the US, Asia and Europe. 1
MRI, 2006 Doublebase (Spring and Fall); Business management or
professionals are defined as professional and related occupations
or management, business and financial operations 2 Custom survey of
Nielsen//NetRatings MegaPanel of Internet users, August 2006;
results based on management-level users of business and finance
information sites in the top third of page views
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