CHOW Turns At-Home Entertaining Into a Team Sport; Interactive Tools, Innovative Recipes, Unconventional Tips and Tricks Ensure
September 18 2006 - 8:00AM
Business Wire
Voila! CHOW's "Team Cooking" turns your next dinner party into a
party game. This feature on the new interactive food destination
CHOW (www.chow.com), a property of CNET Networks, Inc.
(Nasdaq:CNET) (www.cnetnetworks.com), brings all the pieces
together in an interactive party guide that gives hosts and their
friends a set of online tools, creative recipes, shopping lists and
more to create an exciting at-home Team Cooking event. The
centerpiece of CHOW's Team Cooking planning guides is an
interactive timeline where users enter the start-time and receive a
customized plan of action that moves six people in three teams
through the process of creating five fresh and flavorful recipes.
Multimedia content teaches teams new skills, and provides a
shopping list makes party prep easy. Unlike traditional party
games, Team Cooking is an unpredictable and engaging activity to do
with friends, with the added bonus that at the end you can all sit
down to a delicious three-course meal. CHOW even offers tips on
seating guests to bring out the witty conversationalist in
everyone. CHOW's first Team Cooking planning guide includes recipes
for: -- Baby Arugula Salad with Nectarines and Toasted Hazelnuts
http://www.chow.com/recipes/10666 -- Fettuccine with Porcini and
Pancetta Cream http://www.chow.com/recipes/10668 -- Herbed Beets
with Fennel http://www.chow.com/recipes/10627 -- Chicken Breasts
with Shallots, Chevre, Figs, and Port Reduction Sauce
http://www.chow.com/recipes/10626 -- Chocolate Cassis Cake with
Whipped Cream and Raspberries http://www.chow.com/recipes/10667 --
Old Fashioned cocktail http://www.chow.com/recipes/10272 "You know
how somebody always asks, 'What can I do to help?' Sometimes,
figuring out what people can do is as hard as doing it yourself,"
said Jane Goldman, editor in Chief, CHOW. "Cooking with friends is
fun, so we think the solution is to provide a detailed map that
tells people exactly what they can do to help and turn it into a
team sport." CHOW is created for an underserved segment of food
enthusiasts. In stark contrast to other food media properties, the
site boasts a 45 percent male readership and is targeted towards
users aged 25-49. The site launched its public beta today, and will
be unveiling new tools and features over the next six weeks. The
beta period will end in time for the holiday season, when CHOW will
put its unpredictable culinary twist on the ubiquitous Holiday Gift
Guide and provide content that will ensure a holiday to savor.
About CHOW CHOW (www.chow.com) is an interactive media property for
food and drink enthusiasts online. CHOW combines original editorial
from the team that created CHOW Magazine with the passionate
community of Chowhounds to create a different kind of food website
for those who live to eat. CHOW includes recipes, tips for
entertaining, restaurant reviews, trend stories, personality
features and the passionate and opinionated voice of its users.
About CNET Networks CNET Networks is a global media company with
some of the most important and valuable brands on the Web targeting
passionate audiences. The company's brands - such as CNET,
GameSpot, TV.com, MP3.com, Webshots, BNET and ZDNet - serve the
technology, games and entertainment, business, and community
categories. CNET Networks was founded in 1993 and has always been
"a different kind of media company," creating engaging media
experiences through a combination of world-class content and
technology infrastructure.
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