CNET Networks Unveils CHOW, Serves Up Interactive Food Content With A Decidedly Spicy Flair; Original Editorial and Robust Commu
September 18 2006 - 8:00AM
Business Wire
CNET Networks, Inc. (Nasdaq:CNET) (www.cnetnetworks.com) today
unveiled the public beta of CHOW (www.chow.com), an interactive
media property for food and drink enthusiasts online. Combining
original editorial from the creators of the critically acclaimed
CHOW Magazine with the passionate discourse of the Chowhound
community, CHOW provides a place for a new breed of food
enthusiasts to share and grow their interests through recipes,
features, how-to pieces, personality profiles restaurant reviews
and more. Created to super-serve a segment of younger, more
knowledgeable and opinionated food enthusiasts, CHOW targets users
aged 25-49 and is nearly evenly divided by gender, with women
making up 55 percent of the audience. Exemplifying the broad
content and interactive features offered on CHOW, content available
at launch includes a Team Cooking package that goes beyond
traditional recipe suggestions to include an interactive tools,
photo galleries, step-by-step technique photos and even a
recommended music mix. "CHOW is a Web site devoted to the pleasure
of food and drink-- and by pleasure, we don't just mean consuming
it," said Jane Goldman, editor in chief. "We mean making it,
learning about it, buying it, selling it, spending huge amounts of
time and energy experimenting with it, and discovering other people
as passionate as we are about it." "CHOW is an example of CNET
Networks' ability to build robust interactive media properties and
combine them with the category expertise and credibility of brands
like CHOW and Chowhound," said Mike Tatum, general manager of
lifestyle, CNET Networks. "This gives us the unique ability to
create properties that engage the most passionate users in a
category." CHOW will roll out new features over the next six weeks
and plans to revive the popular CHOW Gift Guide from the print
editions online in time for the holiday season. About CHOW CHOW
(www.chow.com) is an interactive media property for food and drink
enthusiasts online. CHOW combines original editorial from the team
that created CHOW Magazine with the passionate community of
Chowhounds to create a different kind of food website for those who
live to eat. CHOW includes recipes, tips for entertaining,
restaurant reviews, trend stories, personality features and the
passionate and opinionated voice of its users. About CNET Networks
CNET Networks is a global media company with some of the most
important and valuable brands on the Web targeting passionate
audiences. The company's brands - such as CNET, GameSpot, TV.com,
MP3.com, Webshots, BNET and ZDNet - serve the technology, games and
entertainment, business, and community categories. CNET Networks
was founded in 1993 and has always been "a different kind of media
company" creating engaging media experiences through a combination
of world-class content and technology infrastructure.
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