CNET Channel Launches PartnerAccess(TM), Transforming Content and Communication Between Manufacturers and Channel Partners
August 28 2006 - 9:00AM
Business Wire
Service Offers Automated Way to Create, Distribute and Communicate
Product Content and Information; Now Available in the U.S., Canada,
and Europe After Successful Beta Launch CNET Channel, a property of
CNET Networks, Inc. (NASDAQ:CNET) (www.cnetnetworks.com), today
announced the launch of PartnerAccess, a new service that automates
and streamlines content and communication between technology
manufacturers and the channel partners that sell and market their
products. PartnerAccess gives manufacturers a simple and easy way
to create, distribute and communicate the right information at the
right time, empowering channel partners to better merchandise the
products, provide a better customer experience, and maximize sales.
PartnerAccess is being introduced at the RetailVision Fall 2006
conference (Booth #8 in the Levin Consulting Pavilion -- Centennial
Ballroom A, B, C) in Denver, Colorado. Reaching channel partners
and communicating with them has been widely regarded as a task that
is inefficient and expensive, yet critical to a successful sales
pipeline. Today, manufacturers rely on manual, inconsistent
processes to create, distribute and communicate up-to-date product
content and information. For example, one channel partner may
prefer product information faxed, another may want it via email,
and yet another wants the manufacturer to send rich product content
by CD. It's likely that by the time manufacturers distribute
content to each of their channel partners, and the channel partners
associate the information with the correct product, the information
is already outdated. PartnerAccess solves these problems with an
automated approach that also gives manufacturers immediate access
to CNET Channel's large and established global distribution network
of more than 1,500 channel businesses worldwide. Using
PartnerAccess, manufacturers are now able to: -- Create, edit, and
enhance all product information with their own branding and
multiple types of rich content, such as video, multi-angle photos
or users manuals -- Influence and control how their product
information is distributed to multiple markets in multiple
languages -- Launch new products with a more rapid time-to-market
and designate early access of product content to specific channel
partners -- Leverage CNET Channel's distribution engine and
network, building product content and information once and
distributing it many times -- Track and analyze statistics of SKU
distribution to channel partners to see what is and what is not
actively being sold "With PartnerAccess, CNET Channel has
effectively created a strong connection among two large groups with
significant communications challenges," said Steve Parrott, general
manager of CNET Channel. "Manufacturers are finally able to
actively participate in the selling and marketing of their
products, and channel partners finally have access to the rich
product content and information they need to effectively sell to
the end user. We're extremely proud to introduce a service that
helps create a community within the channel." The service, which
launched in limited release last year, is now available to
technology manufacturers and software publishers throughout the
U.S., Canada, and Europe. Leading manufacturers such as Overland
Storage were among over 300 beta participants worldwide who
implemented PartnerAccess. "Our biggest challenge as a manufacturer
is providing accurate and timely product information to the
channel," said Mike Gearhart, alliance and channel marketing
manager, Overland Storage. "With CNET Channel PartnerAccess, we can
ensure that channel partners -- large or small -- have the same
correct product information, which increases our overall revenue
through the channel." For more information about PartnerAccess,
please visit its dedicated Web site http://www.partneraccess.com,
or call 1-877-276-5560. About CNET Channel CNET Channel
(http://www.cnetchannel.com), a property of CNET Networks, is the
world's leading independent source of product information,
supporting both online catalogs and traditional sales processes
with detailed content on over 2.7 million technology products
worldwide. CNET Channel's data is maintained in 13 languages and
supports online catalogs in 35 national markets, giving us an
unmatched global presence. Customers include CDW, CompUSA, Dell,
HP, Insight, Microsoft, OfficeMax, Sony, Yahoo!, and hundreds more.
For more information, visit www.cnetchannel.com. About CNET
Networks CNET Networks is a global media company with some of the
most important and valuable brands on the Web targeting passionate
audiences. The company's brands -- such as CNET, GameSpot, TV.com,
MP3.com, Webshots, BNET and ZDNet -- serve the technology, games
and entertainment, business, and community categories. CNET
Networks was founded in 1993 and has always been "a different kind
of media company" creating engaging media experiences through a
combination of world-class content and technology infrastructure.
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