CNET Announces CNET TV; Cox Communications, TiVo Inc., and TVN Entertainment Sign on to Launch CNET TV On-Demand; CNET to Bring
April 17 2006 - 8:30AM
Business Wire
CNET, a source of information and inspiration for a world gone
digital, and a property of CNET Networks, Inc. (Nasdaq:CNET), today
announced "CNET TV," a new video-on-demand (VOD) service that
packages a selection of CNET's popular video content for
distribution on television and online. CNET TV will launch
initially with partners Cox Communications Inc., TiVo Inc., and TVN
Entertainment, as well as on CNET in the second half of the year.
As consumers are increasingly interested in taking advantage of a
world that has gone digital, CNET's videos have grown dramatically
in popularity, with over 100 percent increase in video streams in
the last year(1). Videos range from instructional to informative to
entertaining, and are integrated throughout CNET's family of sites,
which include CNET.com, News.com, and Download.com, to enhance the
user experience. CNET TV will provide online users and TV viewers a
single destination where they can access all of CNET's original
video content. Video content includes CNET's popular video
franchises such as Insider Secrets, Weekend Project, and First Look
from the Labs. For online users, the content will be programmable
based on topics of interest, or by selecting a favorite "channel,"
made up of the CNET franchises. CNET TV will also feature special
news reports, coverage of special events such as the Consumer
Electronics Show in Las Vegas, user-generated videos, and regularly
scheduled programming to keep consumers updated on the day's news
and trends. Interactive tools will let users engage with CNET's
editorial personalities, build custom play lists they can share
with friends, and click to buy products or read full reviews. The
VOD partnerships follow a successful trial run with TiVo in which
CNET's videos, offered to TiVo Series2(R) broadband connected
subscribers, were found to be very popular(2). Cox Communications,
the third largest cable operator in the nation; TiVo, a pioneer in
on-demand viewing; and TVN Entertainment, which provides leading
MSOs (multiple service operators) and telecommunications companies
more than 2500 hours of VOD programming from over 100 content
providers, will package CNET TV to fit their own platforms and
customers. "As a digital media company born of the web, we
understand how to create original video programming that helps
demystify technology and brings users as close to the product as
possible without seeing it in-person," said Joe Gillepsie,
executive vice president of CNET. "As a result, we're finding that
in today's on-demand world, our content is in-demand. Our charter
relationship with TiVo is an indicator that consumers and on-demand
providers want the kind of specialized content CNET produces. These
deals give us another platform to reach today's most passionate and
engaged audiences." CNET TV, which launches with Best Buy
Enterprise, Inc. as a charter sponsor, also presents an exciting
opportunity for marketers to insert their message in front of
highly-engaged consumers. As today's consumers are increasingly in
control over what they watch and when they watch it, marketers are
faced with new challenges in reaching them. With the on-demand
model, marketers have the opportunity to present their messages to
a high-quality audience that has tuned in because they are looking
for inspiration and information about today's digital world. "We
continuously seek out new technologies and marketing opportunities
that let us engage with our customers in meaningful and relevant
ways," said Laurie Blum, senior media strategy manager at Best Buy
Enterprise. "VOD is the ultimate environment to reach people that
are highly-engaged, and we're looking forward to extending our
partnership with CNET as a charter sponsor." The CNET VOD deals are
exemplary of a larger trend at CNET Networks. Other leading CNET
Networks' properties have also recently announced deals that bring
original video content to television. Most recently, GameSpot, one
of the leading sources for gaming information and part of CNET
Networks' Games and Entertainment division, announced that it would
produce two original series for Gameplay HD, the new gaming channel
from VOOM HD Networks. The programming includes GameSpotting, a
half-hour series of news, reviews and previews, and CinemAddicts,
an hourly series featuring video games in a cohesive cinematic
story. About CNET CNET is leading source of information and
inspiration for those who get that life's gone digital. CNET's
family of sites includes CNET.com, News.com, and Download.com.
CNET's award winning editorial staff reviews thousands of products
each year, providing expert and unbiased advice on what products to
buy, as well as coverage of breaking news and trends. CNET also
offers help and how-to features enhanced with video content that
visually shows consumers how to get the most out of technology once
they own it, and is a leading resource for trusted, safe, and
secure downloads. With an extensive directory of more than 400,000
products and price comparisons, CNET also gives consumers the most
up-to-date and efficient shopping resource on the Web. About CNET
Networks CNET Networks is a global media company with some of the
most important and valuable brands on the Web targeting passionate
audiences. The company's brands -- such as CNET, GameSpot, TV.com,
MP3.com, Webshots, BNET and ZDNet -- serve the technology, games
and entertainment, business, and community categories. CNET
Networks was founded in 1993 and has always been "a different kind
of media company" creating engaging media experiences through a
combination of world-class content and technology infrastructure.
(1) CNET Video Streams, December 2005 vs. December 2006 (2) TiVo,
CNET Trial November 2005 - January 2006
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