CNET Networks Announces Compliance with New IAB Online Ad Measurement Guidelines; Guidelines Bring Standardization and New Credi
August 08 2005 - 8:50AM
Business Wire
CNET Networks, Inc. (Nasdaq:CNET), a leading interactive media
company, today announced it is compliant with the Interactive
Advertising Bureau's (IAB) new Global Ad Campaign Measurement and
Audit Guidelines. As part of the process, the company also received
certification and accreditation by the Media Rating Council (MRC),
a non-profit industry association that is currently used by the
television and radio industries to provide audience measurement
services that are valid, reliable, and effective. The guidelines
were established in November 2004 by the IAB and an industry task
force made up of representatives from the advertising agency,
advertiser, media, and research disciplines, including CNET
Networks. They effectively addressed long-standing concerns about
the need for a standardized method of measuring Interactive
advertising by offering a detailed definition for counting online
ad impressions. By simplifying the buying and selling process for
advertisers, marketers and publishers, these guidelines are
intended to hasten the growth of Internet advertising spending. "It
is clear that without Shelby's leadership and CNET Networks'
involvement over the past few years, the IAB would not be where it
is today," said Greg Stuart, CEO of the IAB. "From his involvement
as chairman emeritus, to the active participation and influence of
the company's talent within many IAB committees, CNET Networks'
dedication to moving the online advertising industry forward is
impressive. Their early compliance to the IAB's Online Ad
Measurement Guidelines reinforces their dedication." To receive
compliance, companies must meet a set of guidelines, which include
conducting ad-impressions from the client-side as opposed to
server-side; consistent elimination of non-human activity counting;
and consistent cache busting. In addition, companies must also be
audited by an IAB approved, third-party organization such as the
Media Rating Council, whose accreditation certifies that an online
publishers' ad impression numbers have the same reliability as any
other media organization, online or offline. "CNET Networks has
long been committed to leading and participating in initiatives
that bring maturity and credibility to the online advertising
industry," said Shelby Bonnie, chairman and chief executive officer
of CNET Networks. "We're extremely proud to be one of the four
companies to meet the first deadline for compliance, and believe it
reinforces our commitment to our customers as well as the industry
overall." About CNET Networks CNET Networks, Inc. is a worldwide
media company and creator of content environments for the
interactive age. CNET Networks takes pride in being "a different
kind of media company," creating richer, deeper interactive
experiences by combining the wisdom and passion of users, marketers
and its own expert editors. CNET Networks' leading brands -- such
as CNET, GameSpot, MP3.com, Webshots, and ZDNet -- focus on the
personal technology, entertainment, and business technology
categories. The company has a strong presence in the US, Asia and
Europe.
ZW Data Action Technolog... (NASDAQ:CNET)
Historical Stock Chart
From Jun 2024 to Jul 2024
ZW Data Action Technolog... (NASDAQ:CNET)
Historical Stock Chart
From Jul 2023 to Jul 2024