CNET.com Launches Campaign to Help Consumers Get Cash for Old Tech Products While Contributing Money to Local Schools
June 22 2005 - 2:02PM
Business Wire
CNET Networks, Inc. (Nasdaq:CNET): -- Teams with Renowned
Organization Schoolpop to Develop Innovative Win-Win Goodwill
Campaign for Consumers and Schools -- CNET and Schoolpop to Host
10-city Nationwide Tour CNET (www.cnet.com), the trusted, unbiased
resource for people interested in enhancing their life with
personal technology, and a property of CNET Networks, Inc.
(Nasdaq:CNET), today launched "Trade up to the Future," a goodwill
campaign that makes it easy for consumers to trade in their old,
unwanted technology products for cash, while simultaneously
contributing money to their local schools. For each product traded
in using CNET's hassle-free online system, CNET will donate 10
percent of the product's trade-in value to the consumer's local
school of choice. Trade up to the Future is part of CNET's 10-year
anniversary celebration, which kicks off today with a series of
events and special features that will roll out during the next few
months (see today's related announcement for details). CNET worked
closely with Schoolpop (www.schoolpop.com), a leading provider of
nontraditional fundraising and a subsidiary of LoyaltyPoint, Inc.
(OTCBB:LYLP), to develop the campaign. Together, they created the
CNET Trade-in Center (http://tradein.CNET.com), an easy-to-use
online service that provides consumers an instant quote on the
trade-in value of their used product. For example, if a consumer
has an old digital camera, they simply visit the Web site to obtain
its trade-in value, consent to the trade-in terms and conditions,
and then print out a mailing label to send the camera in to
Schoolpop, who resells the product and sends the consumer the
pre-designated amount of cash back. Donations can support any
US-based K-12 public, private, or parochial school through
Schoolpop's national network. A complete list of schools can be
found at Schoolpop's website or at the CNET Trade-in Center so
participants can find out whether their favorite school is already
a Schoolpop customer. If it is not on the list, they can easily
enroll their school. Parents and students are encouraged to rally
together, get the PTA/PTO involved, or unite the school community
in sending in their old products to take advantage of the 10
percent donation. "We are so proud of this program and the stellar
win-win system for consumers and communities we set up, thanks to
our successful collaboration with Schoolpop," said Candice Meyers,
senior vice president of CNET. "Our users can clear out their old
tech products so they can essentially 'trade up to the future' and
better afford the latest technologies, while contributing to an
extremely worthy cause in their own backyard." "Schoolpop's mission
is to find new ways to allow everyday purchases to help schools,
and CNET's 'Trade up to the Future' campaign does just that," said
Paul Robinson, president and CEO of Schoolpop, Inc. "Budgets
continue to be reduced at a time of increasing student populations,
threatening the quality of education. This first-of-its-kind joint
program with CNET fits our history of inventive fundraising
programs and leverages our market-leading online school support
infrastructure." To further support local schools and encourage
consumers to trade up this summer, CNET and Schoolpop are taking
the campaign on the road in a 10-city nationwide tour. Beginning
August 13th in Seattle, CNET and Schoolpop will host "Trade up to
the Future" events at local CompUSA stores. Each local event will
include a live trade-in center where visitors will get a CompUSA
gift card for any products they trade in onsite, plus seminars from
CNET's expert editors on topics like hot tech gear for the upcoming
school year and chances to win cool tech prizes. Details on tour
dates and cities can be found at: http://ten.CNET.com. About
CNET.com CNET, a property of CNET Networks, Inc., is dedicated to
helping people buy and use personal technology to enhance and
enrich their lives. CNET's award winning editorial staff reviews
thousands of products each year, providing expert and unbiased
advice on what products to buy. The site also offers help and
how-to features enhanced with video content that visually shows
consumers how to get the most out of technology once they own it.
And, with an extensive directory of more than 400,000 products and
price comparisons, CNET also gives consumers the most up-to-date
and efficient shopping resource on the Web. About Schoolpop, Inc.
Schoolpop, Inc. is a nontraditional fundraising company for
thousands of schools and nonprofits nationwide. Supporters purchase
"everyday shopping" items in stores, catalogs, and online, with a
percentage of each purchase contributed back to the designated
school or nonprofit at no additional cost to the supporter. Over
300 merchants participate in Schoolpop's programs, which has
resulted in more than $200 million of contributions to schools and
nonprofits nationwide. For more information visit
www.schoolpop.com.
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