BEIJING, Feb. 23 /PRNewswire-Asia-FirstCall/ -- XFMedia ("the Company;" Nasdaq: XFML), a leading media group in China, today announced its unaudited financial results for the fourth quarter and full year ended December 31, 2008. Fourth Quarter 2008 Highlights -- Net revenue was $49.4 million -- Adjusted EBITDA was $5.2 million -- Diluted adjusted net income per ADS was $0.04 -- The Company recorded one-time charges of $245.6 million Full Year 2008 Highlights -- Net revenue was $186.0 million -- Adjusted EBITDA was $28.4 million -- Diluted adjusted net income per ADS was $0.25 The Company recorded one-time charges of $245.6 million, driven primarily by a one-time non-cash impairment charge on goodwill and intangible assets of $206.4 million in connection with its annual impairment testing conducted in the fourth quarter. The Company also recorded certain one-time asset impairment charges, loss on disposal of subsidiaries, and other one-time items. Please refer to Chart 13 for details of these one-time charges. These one-time items were largely the result of the economic downturn and the Company's repositioning to sports and entertainment. "The recent economic downturn has turned out to be much more severe than we had originally expected. 2008 was an eventful year in China, with the snow storms in Q1, earthquakes in Q2, Olympics in Q3 and the economic turmoil in Q4 all impacting the media sector. This seems to have set the stage for a challenging environment ahead in 2009. In anticipation of this, we are utilizing our resources more efficiently for cost containment and reduction of overhead expenses throughout this year," said Fredy Bush, XFMedia's CEO. Ms. Bush added, "We have taken steps to sharpen our focus towards sports and entertainment which is a logical extension of our business model. Following board approval of our new strategy in December, and the subsequent repositioning of the Company, in January our shareholders approved the change of the Company's name to Xinhua Sports & Entertainment Limited. We will use this new name in all of our future announcements. As a part of this repositioning, we recently divested 85% of Convey Advertising, our Hong Kong based outdoor business. We have expanded our content and media platform of TV, radio, internet, and mobile phones, providing our advertising clients exceptional access to the young, upwardly mobile demographic in China. "While we continue to see challenges in the year ahead, we are excited to build the best sports and entertainment media company in China," concluded Ms. Bush. Fourth Quarter and Full Year 2008 Financial Results Chart 1: Summary of 2007 fourth quarter and 2008 fourth and third quarter results 3 months 3 months 3 months 08Q4 vs 08Q4 vs ended ended ended 07Q4 08Q3 Dec 31, Dec 31, Sep 30, Growth Growth 2008 2007 2008 % % In US millions Net revenue 49.4 48.5 51.1 2% -3% Adjusted EBITDA* 5.2 9.9 9.5 -47% -45% Net income(loss) (251.5) 4.2 (15.9) N/A -1,484% One-time items ** (245.6) -- (17.0) N/A -1,343% Net income (loss) before one-time items (5.9) 4.2 1.1 N/A N/A Adjusted net income* 3.3 8.6 7.4 -61% -55% * Please refer to Chart 12 for details of calculation of adjusted EBITDA (non-GAAP) and adjusted net income (non-GAAP). ** Please refer to Chart 13 for detailed breakdown Chart 2: Summary of full year 2008 and 2007 results 12 months 12 months ended ended Dec 31, Dec 31, 2008 2007 Growth % In US millions Net revenue 186.0 134.8 38% Adjusted EBITDA* 28.4 27.4 4% Net Income (loss) (274.9) 28.0 N/A One-time items ** (263.3) 16.9 N/A Net income (loss) before one-time items (11.6) 11.1 N/A Adjusted net income* 19.8 29.1 -32% * Please refer to Chart 12 for details of calculation of adjusted EBITDA (non-GAAP) and adjusted net income (non-GAAP). ** Please refer to Chart 13 for detailed breakdown Net Revenue Net revenue for the fourth quarter of 2008 was $49.4 million, up 2% year-on-year from $48.5 million in the fourth quarter of 2007 or down 3% sequentially from $51.1 million in the third quarter of 2008. Net revenue for full year 2008 was $186.0 million, up 38% from $134.8 million in full year 2007. Net Revenue by type and business group Chart 3: Net revenue by type and business group for the fourth quarter of 2008 In US millions Advertising Broadcast Print Total Net revenue: Advertising services 27.6 4.5 0.3 32.4 Content production -- 1.1 -- 1.1 Advertising sales 5.3 6.9 3.7 15.9 Publishing services -- -- -- -- Total net revenue 32.9 12.5 4.0 49.4 Chart 4: Net revenue by type and business group for full year 2008 In US millions Advertising Broadcast Print Total Net revenue: Advertising services 92.3 13.1 2.5 107.9 Content production -- 12.4 -- 12.4 Advertising sales 21.9 29.8 13.6 65.3 Publishing services -- -- 0.4 0.4 Total net revenue 114.2 55.3 16.5 186.0 Advertising Group Net revenue for the Advertising Group for the fourth quarter of 2008 was $32.9 million, up 9% year-on-year from $30.2 million in the fourth quarter of 2007 or up 10% sequentially from $30.0 million in the third quarter of 2008. Net revenue for the Advertising Group for full year 2008 was $114.2 million, up 44% from $79.1 million in full year 2007. Chart 5: Revenue breakdown of the Advertising Group 3 months 3 months Growth ended ended % Dec 31, Dec 31, 2008 2007 In US millions Advertising: Television (1) -- 4.6 -100% Print/Online 9.8 12.8 -23% Outdoor/Other (2) 7.5 6.1 24% BTL Marketing 14.0 5.5 155% Research 1.6 1.2 34% Subtotal: 32.9 30.2 9% 3 months 3 months Growth ended ended % Dec 31, Sep 30, 2008 2007 In US millions Advertising: Television (1) -- -- -- Print/Online 9.8 15.5 -37% Outdoor/Other (2) 7.5 7.4 2% BTL Marketing 14.0 5.6 149% Research 1.6 1.5 5% Subtotal: 32.9 30.0 10% 12 months 12 months Growth ended ended % Dec 31, Dec 31, 2008 2007 In US millions Advertising: Television (1) -- 14.1 -100% Print/Online 44.0 33.1 33% Outdoor/Other (2) 29.4 17.0 73% BTL Marketing 34.9 9.9 252% Research 5.9 5.0 17% Subtotal: 114.2 79.1 44% (1) Television represents buying and selling of television advertising airtime in certain television channels. This business was moved to Broadcast Group in 2008. (2) The Company divested its Hong Kong based outdoor advertising business, Convey Advertising Company, Ltd. ("Convey"), which contributed $21.4 million net revenue in full year 2008. Broadcast Group Net revenue for the Broadcast Group for the fourth quarter of 2008 was $12.5 million, down 3% year-on-year from $12.9 million in the fourth quarter of 2007 or down 31% sequentially from $18.1 million in the third quarter of 2008. The sequential decrease in Broadcast Group is mainly due to the economic downturn and seasonality of the drama business within Production. Net revenue for the Broadcast Group for full year 2008 was $55.3 million, up 54% from $35.9 million in full year 2007. Chart 6: Revenue breakdown of the Broadcast Group 3 3 3 3 12 12 months months Growth months months Growth months months Growth ended ended % ended ended % ended ended % Dec 31, Dec 31, Dec 31, Sep 30, Dec 31, Dec 31, 2008 2007 2008 2008 2008 2007 In US millions Broadcast: Television 5.1 3.7 38% 5.1 6.1 -16% 23.5 13.3 76% Radio 2.5 2.1 17% 2.5 2.7 -9% 9.5 5.6 71% Mobile 4.5 5.3 -15% 4.5 3.3 37% 13.1 9.3 41% Production 0.4 1.8 -75% 0.4 6.0 -92% 9.2 7.7 20% Subtotal: 12.5 12.9 -3% 12.5 18.1 -31% 55.3 35.9 54% Print Group Net revenue for the Print Group for the fourth quarter of 2008 was $4.0 million, down 26% year-on-year from $5.4 million in the fourth quarter of 2007 or up 34% sequentially from $3.0 million in the third quarter of 2008. Net revenue for the Print Group for full year 2008 was $16.5 million, down 17% from $19.8 million in full year 2007. Chart 7: Revenue breakdown of the Print Group 3 3 3 3 12 12 months months Growth months months Growth months months Growth ended ended % ended ended % ended ended % Dec 31, Dec 31, Dec 31, Sep 30, Dec 31, Dec 31, 2008 2007 2008 2008 2008 2007 In US millions Print: Newspaper 2.5 2.6 -5% 2.5 1.5 71% 9.0 9.3 -3% Magazines 1.5 2.8 -46% 1.5 1.5 0% 7.5 10.5 -29% Subtotal: 4.0 5.4 -26% 4.0 3.0 34% 16.5 19.8 -17% Gross Profit Gross profit for the fourth quarter of 2008 was $18.6 million, compared to $18.6 million in the fourth quarter of 2007, or down 1% sequentially from $18.7 million in the third quarter of 2008. Gross profit for the full year 2008 was $71.5 million, up 36% from $52.7 million in full year 2007. Adjusted gross profit (non-GAAP), defined as gross profit before amortization of intangible assets from acquisitions, for the fourth quarter of 2008 was $20.4 million, down 1% year-on-year from $20.5 million in the fourth quarter of 2007 or down 1% sequentially from $20.5 million in the third quarter of 2008. Adjusted gross profit (non-GAAP), for the full year 2008 was $78.9 million, up 34% from $58.7 million in full year 2007. We provide adjusted gross profit to break out the amortization of intangible assets from acquisitions charged within the cost of revenue. Charts 8 and 9 provide the breakdown of adjusted gross profit by business group. Chart 8: Reconciliation for adjusted gross profit by business group for the fourth quarter of 2008 In US millions Advertising Broadcast Print Total Gross Profit 13.4 1.7 3.5 18.6 Amortization of intangible assets from acquisitions(1) 0.2 1.4 0.2 1.8 Adjusted gross profit 13.6 3.1 3.7 20.4 (1) Amortization of intangible assets from acquisitions includes assets such as client database and brand names. Chart 9: Reconciliation for adjusted gross profit by business group for full year 2008 In US millions Advertising Broadcast Print Total Gross Profit 43.1 17.3 11.1 71.5 Amortization of intangible assets from acquisitions(1) 1.1 5.6 0.7 7.4 Adjusted gross profit 44.2 22.9 11.8 78.9 (1) Amortization of intangible assets from acquisitions includes assets such as client database and brand names. Operating Expenses Operating expenses were composed of selling and marketing expenses, general and administrative expenses, impairment charges and loss on disposal of subsidiaries ("disposal loss"). Operating expenses for the fourth quarter of 2008 including the impairment charges and disposal loss were $261.8 million. Excluding the impairment charges of $233.0 million and disposal loss of $4.7 million, operating expenses were $24.1 million (non-GAAP), up 92% year-on-year and 52% sequentially. The year-on-year and sequential increase is mainly due to an increase in selling and marketing expenses in line with increased revenue, an increase in share-based compensation expenses and costs for Sarbanes-Oxley compliance. Operating expenses for full year 2008 including the impairment charges and disposal loss were $313.7 million. Excluding the impairment charges of $233.0 million and disposal loss of $4.7 million, operating expenses were $76.0 million (non-GAAP), up 94% over full year 2007. The increase is mainly due to an increase in selling and marketing expenses in line with increased revenue, an increase in share-based compensation expenses and costs for Sarbanes-Oxley compliance. Selling and marketing expenses for the fourth quarter of 2008 were $8.7 million, up 49% year-on-year from $5.8 million in the fourth quarter of 2007 or up 141% sequentially from $3.6 million in the third quarter of 2008. Selling and marketing expenses for full year 2008 were $22.9 million, up 54% from $14.9 million in full year 2007. General and administrative expenses for the fourth quarter of 2008 were $15.4 million, up 128% year-on-year from $6.7 million in the fourth quarter of 2007, or up 26% sequentially from $12.2 million in the third quarter of 2008. General and administrative expenses for full year 2008 were $53.0 million, up 118% from $24.3 million in full year 2007. Included in the general and administrative expenses for the full year and fourth quarter 2008 were share-based compensation expenses of $12.3 million and $4.4 million respectively. Due to repositioning of the business to sports and entertainment and the economic downturn, the Company has recorded one-time charges of $245.6 million in the fourth quarter of 2008. This is composed of asset impairment charges of $233.0 million, write down of principal protected note of $8.5 million and others of $4.1 million. Please refer to Chart 13 for details. The asset impairment charges are driven mainly by goodwill and intangible assets write down of $206.4 million in connection with the impairment test conducted at year-end. The fair value of the reporting units, calculated based on the future discounted cash flow, is less than their carrying values, including goodwill. Adjusted EBITDA (non-GAAP) Adjusted EBITDA (non-GAAP), defined as earnings before one time items, other income, interest income and expense, taxes, depreciation, amortization of intangible assets from acquisitions and share-based compensation expenses, for the fourth quarter of 2008 was $5.2 million, down 47% year-on-year from $9.9 million in the fourth quarter of 2007 or down 45% sequentially from $9.5 million in the third quarter of 2008. Chart 10: Adjusted EBITDA by business group for the fourth quarter of 2008 In US millions Advertising Broadcast Print Total Adjusted EBITDA by business group 8.3 0.9 1.3 10.5 Less: net head office expenses (5.3) Adjusted EBITDA 5.2 Adjusted EBITDA (non-GAAP), for full year 2008 was $28.4 million, up 4% from $27.4 million in full year 2007. Chart 11: Adjusted EBITDA by business group for full year 2008 In US millions Advertising Broadcast Print Total Adjusted EBITDA by business group 28.0 14.0 5.7 47.7 Less: net head office expenses (19.3) Adjusted EBITDA 28.4 Net Income and Adjusted Net Income (non-GAAP) Net loss for the fourth quarter of 2008 including one-time items was $251.5 million. Excluding the one-time items of $245.6 million, net loss was $5.9 million (non-GAAP). Net loss for the full year 2008 including one-time items was $274.9 million. Excluding the one-time items of $263.3 million, net loss was $11.6 million (non-GAAP). Adjusted net income (non-GAAP), defined as net income before one-time items, amortization of intangible assets from acquisitions, share-based compensation expenses and imputed interest, for the fourth quarter of 2008 was $3.3 million, down 61% year-on-year from $8.6 million in the fourth quarter of 2007 or down 55% sequentially from $7.4 million in the third quarter of 2008. Adjusted net income (non-GAAP), for full year 2008 was $19.8 million, down 32% from $29.1 million in full year 2007. Outlook for 2009 We expect to issue full year guidance at or before the first quarter report. Other Corporate Development Repositioning and Name Change Since the Company has been growing its media capabilities beyond finance with a particular focus on sports and entertainment, on December 5, 2008, the Board of Directors made a decision to reposition the Company and change its name to Xinhua Sports & Entertainment Limited. On January 15, 2009, the name change was approved by shareholders at an Extraordinary General Meeting, and the name change became effective following registration with the Company Registry of the Cayman Islands on February 15, 2009. The Company is also changing its trading symbol on NASDAQ from "XFML" to "XSEL" effective March 2, 2009. Conference Call Information Following the earnings announcement, XFMedia's senior management will host a conference call on February 23, 2009 at 8:00pm (New York) / February 24, 2009 at 9:00am (Beijing) to review the results and discuss recent business activities. Interested parties may dial into the conference call at: (US) +1 800 510 0146 or +1 617 614 3449 (UK) +44 207 365 8426 (Mainland China) + 86 10 800 130 0399 (Asia Pacific) +852 3002 1672 Passcode: 64854718 A telephone replay will be available two hours after the call for one week at: (US Toll Free) +1 888 286 8010 (International) +1 617 801 6888 Passcode: 63418060 A real-time webcast and replay will be also available at: http://www.xfmedia.cn/earnings-webcast For more information, please contacts: Media Contact Ms. Joy Tsang XFMedia Tel: +86-21-6113-5999 Email: Ms. Lindsay Koval AGG International Tel: +1-212-614-4170 Email: IR Contact Mr. Edward Liu XFMedia Tel: +86-21-6113-5978 Email: Mr. Howard Gostfrand American Capital Ventures Tel: +1-305-918-7000 Toll free: +1-877-918-0774 Email: About XFMedia XFMedia (NASDAQ:XFML) is a leading media group in China with nationwide access to the upwardly mobile demographic. Through its synergistic business groups, Broadcast, Print, and Advertising, XFMedia offers a total solution empowering clients at every stage of the media process and connecting them with their target audience. Its unique platform covers a wide range of media assets, including television, radio, newspaper, magazine, outdoor, online and other media assets. Headquartered in Beijing, the Company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit http://www.xfmedia.cn/ . Safe Harbor This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the outlook for first quarter and full year 2009 and quotations from management in this announcement, as well as XFMedia's strategic and operational plans, contain forward-looking statements. XFMedia may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about XFMedia's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward- looking statement, including but not limited to the following: our growth strategies; our future business development, results of operations and financial condition; our ability to attract and retain customers; competition in the Chinese advertising and media market; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to copyright and other intellectual property rights; the expected growth of the Chinese advertising and media market; and Chinese governmental policies relating to advertising and media. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. XFMedia does not undertake any obligation to update any forward-looking statement, except as required under applicable law. Non-GAAP Financial Measures To supplement XFMedia's consolidated financial results under U.S. GAAP, XFMedia also provides the following non-GAAP financial measures: adjusted gross profit, adjusted EBITDA and adjusted net income. XFMedia has adopted these measures "adjusted gross profit", defined as gross profit excluding amortization of intangible assets from acquisitions, "adjusted EBITDA", by defining adjusted EBITDA as earnings before one time items, other income, interest income and expense, taxes, depreciation, amortization of intangible assets from acquisitions and share-based compensation expenses, and "adjusted net income", by defining adjusted net income as net income before one-time items, amortization of intangible assets from acquisitions, share-based compensation expenses and imputed interest. XFMedia believes that these non- GAAP financial measures provide investors with another method for assessing XFMedia's underlying operational and financial performance. These non-GAAP financial measures are not intended to be considered in isolation or as a substitute for the financial results under U.S. GAAP. For more information on these non-GAAP financial measures, please refer to Chart 12 of this release. XFMedia believes these non-GAAP financial measures are useful to management and investors in assessing the performance of the Company and assist management in its financial and operational decision making. A limitation of using non-GAAP measures which exclude share-based compensation expenses is that share-based compensation expenses have been and will continue to be a significant recurring expense in our business. A limitation of using non-GAAP adjusted gross profit, adjusted EBITDA and adjusted net income is that they do not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to non-GAAP financial measures. The following is a reconciliation of our non-GAAP financial results: Chart 12: Reconciliation of non-GAAP financial results 3 3 3 12 12 months months months months months ended ended ended ended ended Dec Dec Sep Dec Dec 31, 31, 30, 31, 31, 2008 2007 2008 2008 2007 In US millions Income (loss) from operations (242.2) 6.0 3.5 (240.6) 15.8 One time items* 238.7 -- 0.5 239.8 (2.3) Depreciation 0.7 0.6 0.8 2.8 1.7 Amortization of intangible assets from acquisitions 3.6 2.7 3.4 14.1 9.1 Share-based compensation expenses 4.4 0.6 1.3 12.3 3.1 Adjusted EBITDA 5.2 9.9 9.5 28.4 27.4 Net income (loss) (251.5) 4.2 (15.9) (274.9) 28.0 One time items* 245.6 -- 17.0 263.3 (16.9) Amortization of intangible assets from acquisitions 3.6 2.7 3.4 14.1 9.1 Share-based compensation expenses 4.4 0.6 1.3 12.3 3.1 Imputed interest 1.2 1.1 1.6 5.0 5.8 Adjusted net income 3.3 8.6 7.4 19.8 29.1 * Please refer to Chart 13 for the breakdown. Chart 13: Breakdown of one time items 3 3 3 12 12 months months months months months ended ended ended ended ended Dec Dec Sep Dec Dec 31, 31, 30, 31, 31, 2008 2007 2008 2008 2007 In US millions Impairment charges: Goodwill and Intangible assets(1) 206.4 -- -- 206.4 -- Accounts receivable (2) 9.4 -- -- 9.4 -- Content production costs 3.1 -- -- 3.1 -- Investments 1.3 -- -- 1.3 -- Property and equipment 2.4 -- -- 2.4 -- Other assets (3) 10.4 -- -- 10.4 -- Total impairment charges 233.0 -- -- 233.0 -- Loss on disposal of subsidiaries (4) 4.7 -- -- 4.7 -- One-time legal and professional fees(income) 1.0 -- 0.5 2.1 (2.3) One time items recorded in adjusted EBITDA 238.7 -- 0.5 239.8 (2.3) Provision for principal protected note (5) 8.5 -- 16.5 25.0 -- Deferred tax credit (2.0) -- -- (2.0)(12.3) Others 0.4 -- -- 0.5 (2.3) One time items recorded in adjusted net income 245.6 -- 17.0 263.3 (16.9) 1. The impairment charges were mainly driven by the Company's repositioning in sports and entertainment and the economic downturn. 2. The Company made specific provision on a majority of account receivables aged over 180 days as visibility for settlement is uncertain due to the economic downturn. As a result, specific provision for doubtful debts increased by $9.4 million in the fourth quarter of 2008. 3. Other assets mainly represent an $8.5 million write off of a promissory note issued by Sino Investment in connection with the acquisition of 37% equity of Upper Step by the Company from Sino Investment in 2007. Challenging economic conditions have resulted in a slowdown in the economy and impaired the ability of the issuer to pay the principal and accrued interest. Sino Investment was in default of its interest payments as of December 31, 2008 and the Company recorded a provision for the full amount of the note. 4. Loss on the disposal of subsidiaries represents a non-cash loss arising from disposal of 85% interests in Convey. On December 31, 2008, the Company disposed of 85% of its investment in Convey to its previous owner for approximately $85.0 million, retaining the remaining 15% as investment. Since the purchase price was to be paid by seven installments, the Company applied a discount rate to arrive at the present value of the cash flows. The actual sum of consideration receivable is contingent on the finalization of the 2008 earnout payable by the Company to the previous owner, based on a multiple of net income of Convey for the period from July 1, 2008 to June 30, 2009 ("2008 Earn Out Period") and will be offset against the installment receivable in the third quarter of 2009 pursuant to the terms of the sales agreement. Should the actual net income of Convey for the 2008 Earn Out Period be lower or higher than the one currently estimated by the Company, there would be favorable or unfavorable impact on the loss on disposal of Convey and the range of potential impact on such loss would be from a reduction of loss of approximately $11 million (i.e. become a gain on disposal of $7 million) to an additional loss of approximately $29 million. 5. A partial provision of $16.5 million was taken in third quarter of 2008 against the principal protected note based on a recovery analysis report on Lehman Brothers Holdings Inc ("LBHI") issued by a third party credit rating firm after the LBHI bankruptcy. In this quarter, the Company impaired the remaining value of $8.5 million of the principal protected note. Net income and adjusted net income per ADS are shown in Chart 14 and 15: Chart 14: Net income and adjusted net income per ADS(1) for 2007 fourth quarter and 2008 fourth and third quarter results 3 months 3 months 3 months ended ended ended Dec 31, Dec 31, Sep 30, In US dollars 2008 2007 2008 Net income (loss) per ADS - basic ($3.58) $0.06 ($0.24) Net income (loss) per ADS - diluted ($3.58) $0.06 ($0.24) Weighted average number of ADS - basic 70.4 million 64.8 million 68.2 million Weighted average number of ADS - diluted 70.4 million 72.1 million 68.2 million Adjusted net income per ADS - basic $0.04 $0.13 $0.10 Adjusted net income per ADS - diluted $0.04 $0.12 $0.10 Weighted average number of ADS - basic 70.4 million 64.8 million 68.2 million Weighted average number of ADS - diluted 72.2 million 72.1 million 71.8 million 1. For computation of the net income (loss) per ADS and adjusted net income per ADS, the amount attributable to holders of common shares should be used and accordingly, dividends on convertible preference shares of $0.6 million were taken into account. Chart 15: Net income and adjusted net income per ADS(1) for 2008 and 2007 12 months ended 12 months ended In US dollars Dec 31, 2008 Dec 31, 2007 Net income (loss) per ADS - basic ($4.08) $0.46 Net income (loss) per ADS - diluted ($4.08) $0.42 Weighted average number of ADS - basic 67.9 million 58.2 million Weighted average number of ADS - diluted 67.9 million 68.2 million Adjusted net income per ADS - basic $0.26 $0.48 Adjusted net income per ADS - diluted $0.25 $0.43 Weighted average number of ADS - basic 67.9 million 58.2 million Weighted average number of ADS - diluted 72.4 million 68.2 million 1. For computation of the net income (loss) per ADS and adjusted net income per ADS, the amount attributable to holders of common shares should be used and accordingly, dividends on convertible preference shares of $2 million in the full year 2008 were taken into account. Condensed Consolidated Balance Sheet (In U.S. dollars) Dec 31, 2008 Dec 31, 2007 Unaudited (Note 1) Assets Current assets: 54,088,842 44,436,087 Cash and cash equivalents Short term deposit 2,940,051 -- Restricted cash (Note 2) 37,510,000 47,252,191 Accounts receivable (Note 3) 44,762,902 45,706,766 Prepaid program expenses 2,324,253 5,389,250 Consideration receivable (Note 4) 36,970,590 -- Other current assets 14,902,170 16,272,798 Total current assets 193,498,808 159,057,092 Content production costs, net -- 8,855,896 Property and equipment, net 6,590,790 9,191,959 Intangible assets, net (Note 5) 200,528,583 233,505,913 Goodwill (Note 6) 46,992,724 180,125,488 Investment (Note 7) 13,508,239 500,000 Principal protected note (Note 8) -- 24,909,929 Deposits for investments 14,174,566 25,634,000 Consideration receivable (Note 4) 28,285,035 -- Other long-term assets 4,671,591 9,021,936 Total assets 508,250,336 650,802,213 Liabilities, mezzanine equity and shareholders' equity Current liabilities: Bank borrowings (Note 8) 36,374,198 33,780,188 Bank overdrafts -- 960,157 Other current liabilities 69,900,342 44,473,366 Total current liabilities 106,274,540 79,213,711 Deferred tax liabilities 31,679,491 37,741,579 Long term payables, non-current portion 101,505,496 65,150,610 Total liabilities 239,459,527 182,105,900 Minority Interests 2,565,177 2,060,745 Mezzanine equity: 30,605,591 -- Series B convertible preferred shares Shareholders' equity: 104,302 90,061 Class A common shares and nonvested shares Class B common shares -- 7,442 Additional paid-in capital 481,318,345 439,516,974 (Deficits) retained earnings (252,968,439) 23,903,560 Accumulated other comprehensive income 7,165,833 3,117,531 Total shareholders' equity 235,620,041 466,635,568 Total liabilities, mezzanine equity and shareholders' equity 508,250,336 650,802,213 Condensed Consolidated Statement of Operations 3 months 3 months 3 months ended ended ended Dec 31, Dec 31, Sep 30, (in U.S. Dollars) 2008 2007 2008 Unaudited Unaudited Unaudited Net revenues: Advertising services 32,378,588 32,427,419 27,484,357 Content production 1,102,455 1,776,291 7,807,840 Advertising sales 15,913,009 13,834,490 15,696,762 Publishing services 39,732 436,503 61,757 Total net revenues 49,433,784 48,474,703 51,050,716 Cost of revenues: Advertising services 20,905,713 22,137,944 19,349,359 Content production 1,826,626 593,496 4,192,846 Advertising sales 7,501,974 6,922,148 8,457,096 Publishing services 595,161 238,480 334,708 Total cost of revenues 30,829,474 29,892,068 32,334,009 Operating expenses: Selling and distribution 8,656,662 5,794,457 3,587,917 General and administrative 15,387,212 6,740,401 12,186,200 Impairment charges (Note 9) 232,987,157 -- -- Loss on disposal of subsidiaries 4,720,705 -- -- Total operating expenses 261,751,736 12,534,858 15,774,117 Other operating income 941,365 -- 550,797 (Loss) income from operations (242,206,061) 6,047,777 3,493,387 Other income (expenses) (Note 10) (10,723,757) (660,440) (18,578,516) (Loss) Income before provision for income taxes and minority interest (252,929,818) 5,387,337 (15,085,129) Provision for income taxes (Note 11) (1,546,363) 719,289 571,824 Net (loss) income before minority interest (251,383,455) 4,668,048 (15,656,953) Minority interest 97,192 510,928 217,192 Net (loss) income (251,480,647) 4,157,120 (15,874,145) Dividend on redeemable convertible preferred shares (600,000) -- (600,000) Net (loss) income attributable to holders of common shares (252,080,647) 4,157,120 (16,474,145) Net (loss) income per share: Basic - Common shares (1.79) 0.03 (0.12) Basic - American Depositary Shares (3.58) 0.06 (0.24) Diluted - Common shares (1.79) 0.03 (0.12) Diluted - American Depositary Shares (3.58) 0.06 (0.24) Condensed Consolidated Statement of Operations 12 months ended 12 months ended (in U.S. Dollars) Dec 31, 2008 Dec 31, 2007 Unaudited (Note 1) Net revenues: Advertising services 107,891,719 86,681,143 Content production 12,371,911 7,680,580 Advertising sales 65,355,685 39,281,540 Publishing services 411,637 1,195,427 Total net revenues 186,030,952 134,838,690 Cost of revenues: Advertising services 74,735,032 58,047,996 Content production 7,521,948 3,707,062 Advertising sales 30,756,279 19,490,013 Publishing services 1,479,005 854,020 Total cost of revenues 114,492,264 82,099,091 Operating expenses: Selling and distribution 22,945,933 14,876,682 General and administrative 53,012,487 24,348,827 Impairment charges (Note 9) 232,987,157 -- Loss on disposal of subsidiaries 4,720,705 -- Total operating expenses 313,666,282 39,225,509 Other operating income 1,499,381 2,261,788 (Loss) income from operations (240,628,213) 15,775,878 Other income (expenses) (Note 10) (31,248,876) 1,340,111 (Loss) Income before provision for income taxes and minority interest (271,877,089) 17,115,989 Provision for income taxes (Note 11) 2,354,442 (12,225,650) Net (loss) income before minority interest (274,231,531) 29,341,639 Minority interest 640,468 1,302,634 Net (loss) income (274,871,999) 28,039,005 Dividend on redeemable convertible preferred shares (2,000,000) (1,338,333) Net (loss) income attributable to Holders of common shares (276,871,999) 26,700,672 Net (loss) income per share: Basic - Common shares (2.04) 0.23 Basic - American Depositary Shares (4.08) 0.46 Diluted - Common shares (2.04) 0.21 Diluted - American Depositary Shares (4.08) 0.42 Condensed Consolidated Statement of Cash Flow 3 months 3 months 3 months ended ended ended Dec 31, Dec 31, Sep 30, (in U.S. Dollars) 2008 2007 2008 Unaudited Unaudited Unaudited Net cash provided by operating activities 5,736,274 14,696,170 3,196,632 Net cash used in investing activities (22,449,084) (43,368,652) (10,874,537) Net cash provided by (used in) financing activities 25,826,648 (3,165,011) (4,217,299) Effect of exchange rate changes (360,000) 922,837 156,411 Net increase (decrease) in cash and cash equivalents 8,753,838 (30,914,656) (11,738,793) Cash and cash equivalents, as at beginning of the period 45,335,004 75,350,743 57,073,797 Cash and cash equivalents, as at end of the period 54,088,842 44,436,087 45,335,004 12 months ended 12 months ended (in U.S. Dollars) Dec 31, 2008 Dec 31, 2007 Unaudited (Note 1) Net cash provided by operating activities 14,981,597 20,293,223 Net cash used in investing activities (54,466,218) (164,921,628) Net cash provided by (used in) financing activities 46,521,449 151,258,756 Effect of exchange rate changes 2,615,927 1,452,189 Net increase (decrease) in cash and cash equivalents 9,652,755 8,082,540 Cash and cash equivalents, as at beginning of the period 44,436,087 36,353,547 Cash and cash equivalents, as at end of the period 54,088,842 44,436,087 Notes to Financial Information 1) 2007 condensed consolidated balance sheet, statement of operations and statement of cash flow Information was extracted from the audited financial statements included in Form 20-F of the Company filed with the Securities and Exchange Commission on May 19, 2008. 2) Restricted cash Restricted cash is US dollar cash deposits pledged for the RMB loan facilities granted by banks for RMB working capital purposes. 3) Accounts receivables and debtors turnover Debtors turnover for the third quarter and fourth quarter of 2008 were 97 days and 95 days respectively. Our business groups generally granted 90 days to 180 days average credit period to major customers, which is in line with the industry practices in the PRC. Due to economic downturn, the Company made specific provision on a majority of account receivables aged over 180 days. As a result, specific provision for doubtful debts increased by $9.4 million in the fourth quarter of 2008. 4) Consideration receivable As of December 31, 2008, the Company recorded current and non-current consideration receivable of $37.0 million and $28.3 million respectively. This represents the consideration receivable for the disposal of 85% shareholding of Convey due to the Company's repositioning in sports and entertainment. On December 31, 2008, the Company disposed of 85% of its investment in Convey to its previous owner for approximately $85.0 million, retaining the remaining 15%. Since the purchase price is to be paid by seven installments, the Company applied a discount rate to arrive at the present value of the cash flows. The actual sum of consideration receivable is contingent on the finalization of the 2008 earnout payable by the Company to the previous owner, based on a multiple of net income of Convey for the period from July 1, 2008 to June 30, 2009 ("2008 Earn Out Period") and will be offset against the installment receivable in the third quarter of 2009 pursuant to the terms of the sales agreement. Should the actual net income of Convey for the 2008 Earn Out Period be lower or higher than the one currently estimated by the Company, there would be favorable or unfavorable impact on the loss on disposal of Convey and the range of potential impact on such loss would be from a reduction of loss of approximately $11 million (i.e. become a gain on disposal of $7 million) to an additional loss of approximately $29 million. 5) Intangible assets Net book value on intangible assets as of December 31, 2008 was $200.5 million. It mainly represents the carrying value of the long-term advertising agreements for the Broadcast and Print Groups. The net book value of the intangible assets were primarily composed of a $99.1 million advertising license agreement for our TV business and a $74.3 million exclusive advertising agreement for our newspaper business. For the fourth quarter and full year 2008, the Company recorded an impairment charge of $25.6 million. 6) Goodwill As of December 31, 2008, net book value of goodwill was $47.0 million. For the fourth quarter and full year 2008, the Company recorded an impairment charge of $180.8 million. 7) Investment Net book value for investment as of December 31, 2008 was $13.5 million. It represents the remaining 15% interest in Convey upon disposal of our 85% shareholding. For the fourth quarter and full year 2008, the Company recorded an impairment charge of $1.3 million which is composed of $0.5 million and $0.8 million for impairment charge made on 19% and 15% shareholding in Hyperlink E-data International Limited and Convey respectively. 8) Principal protected note In October 2007, the Company purchased from UBS Financial Services, Inc. a $25.0 million principal protected note issued by Lehman Brothers Holdings Inc., which matured in January 2009. In August 2008, the Company borrowed $14.0 million from UBS AG using the principal protected note as collateral. On September 15, 2008, Lehman Brothers filed for bankruptcy, and, after the Company refused to post additional collateral for the Loan, on September 25, 2008, UBS AG filed a demand for arbitration with the American Arbitration Association against the Company seeking repayment of the Loan. On October 28, 2008, the Company filed its defense to the demand as well as a cross claim against UBS Financial Services, Inc. for an amount in excess of $25.0 million. At December 31, 2008, the Company has taken full provision of $25.0 million against the principal protected note. (see note 10) 9) Impairment charges Driven mainly by the Company's repositioning in sports and entertainment and the economic downturn, the Company recorded a one-time asset impairment charge of $233.0 million for the fourth quarter and full year 2008. The following table is a summary: US millions Accounts receivable 9.4 Goodwill & Intangible assets 206.4 Content production costs 3.1 Investments 1.3 Property, plant and equipment 2.4 Other assets 10.4 233.0 10) Other income (expenses) Other income (expenses) include net interest income (expenses) and net other income (expenses). Other income (expenses) for the fourth quarter include a provision of $8.5 million against the principal protected note driven mainly by the economic downtown. Other income (expenses) for full year 2008 include a provision of $25.0 million against the principal protected note. A partial provision of $16.5 million was taken in third quarter of 2008 against the principal protected note based on a recovery analysis report on Lehman Brothers Holdings Inc ("LBHI") issued by a third party credit rating firm after the LBHI bankruptcy. In this quarter, the Company impaired the remaining value of $8.5 million of the principal protected note. 11) Provision for income taxes Provision for income taxes include deferred tax credits of $0.7 million and $1.8 million in the third quarter and fourth quarter of 2008. For the fourth quarter and full year 2008, the Company recorded a deferred tax credit of $2.0 million relating to the impairment of certain assets. DATASOURCE: XFMedia CONTACT: Media Contact: Ms. Joy Tsang of XFMedia at +86-21-6113-5999, or ; or Ms. Lindsay Koval of AGG International at +1-212-614- 4170, or ; IR Contact: Mr. Edward Liu of XFMedia at +86-21- 6113-5978, or ; or Mr. Howard Gostfrand of American Capital Ventures at +1-305-918-7000, Toll free +1-877-918-0774, or , for XFMedia Web site: http://www.xfmedia.cn/ http://www.xfmedia.cn/earnings-webcast

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