ibi™, the Smart Photo Manager, is the Ultimate Father’s Day Gift to Help Dad Connect with the People & Memories He Cares ...
June 04 2019 - 9:00AM
Business Wire
Dads Are Less Likely to Publicly Share
Photos and Videos, According to Western Digital Commissioned Study;
ibi Helps Dads Collect, Organize and Privately Share More Special
Moments
Popular opinion may hold that it is typically mom who plays the
role of the family historian, constantly documenting and revisiting
precious memories of their loved ones. In reality, dads are just as
likely to cherish family photos and videos, and use them to connect
with the most important people in their lives. ibi™, the smart
photo manager, is the perfect Father’s Day gift to help dad
collect, organize and privately share his photos and videos with
those who matter most to him.
“Because fathers are less inclined to publicly share personal
photos or stories, many assume they care less than
mothers about family memories. However, research on nostalgia
indicates that there is little or no difference between moms and
dads when it comes to nostalgic feelings about family,” said Clay
Routledge, professor and psychological scientist. “Dads tend to be
more private, but they very much want opportunities to connect with
loved ones by sharing meaningful memories.”
A recent study conducted by Wakefield Research and commissioned
by Western Digital1 (NASDAQ: WDC) helps shed light on dad’s family
photo sharing behaviors, underscoring why ibi is a perfect solution
for the father who is looking for more private and meaningful ways
to share his treasured family memories:
- Only 29 percent of dads who use social
media have posted 70 or more personal photos across all of their
social media sites, compared to 43 percent of moms.
- For those with an inner circle of close
friends and family, more than two in three American dads (67
percent) have had someone post a photo of them that they did not
want to be seen publicly, compared to only 57 percent of moms.
- American dads (44 percent) would share
photos more often than they currently do if there was a more
private way to share them, compared to only 31 percent of
moms.
Key product features of ibi include:
- Automatically collect all of your
favorite photos and videos from your phone, computer, USB drives,
and popular cloud and social media accounts2
- Invite your closest friends and family
to a private space called the Inner Circle where you can all post
photos and videos for each other to see
- 2 terabytes (TB)3 of space (capable of
storing 500,000 photos* or 200 hours of video**)
- Stream videos to TV with popular TV
streaming devices
- ibi is a great value for a one-time
cost and no subscriptions. ibi can be a lower cost alternative to
some cloud services offering the same amount of space for a monthly
subscription fee.
ibi is now available in the U.S. on Amazon.com, BestBuy.com,
Target.com and http://www.meetibi.com for $179.99 USD. For more
information about ibi, visit the website, or follow
www.instagram.com/meetibi and www.facebook.com/meetibi.
About Western Digital®
Western Digital® creates environments for data to thrive. The
company is driving the innovation needed to help customers capture,
preserve, access and transform an ever-increasing diversity of
data. Everywhere data lives, from advanced data centers to mobile
sensors to personal devices, our industry-leading solutions deliver
the possibilities of data.
Western Digital® data-centric solutions are comprised of the
Western Digital, G-Technology™, SanDisk® and WD® brands.
© 2019 Western Digital Corporation or its affiliates. All rights
reserved.
Western Digital, the Western Digital logo, SanDisk, the SanDisk
logo, ibi and the ibi logo are registered trademarks or trademarks
of Western Digital Corporation or its affiliates in the U.S. and/or
other countries. Google Chromecast is a trademark of Google LLC.
Roku is a trademark and/or registered trademark of Roku, Inc. in
the United States and other countries. All other marks are the
property of their respective owners. Product specifications subject
to change without notice. Pictures shown may vary from actual
products. Not all products are available in all regions of the
world.
1The survey was conducted by Wakefield Research among 1,000 U.S.
adults, ages 18+, between Feb. 28 and March 6, 2019, using an email
invitation and an online survey. Quotas have been set to ensure
reliable and accurate representation of the U.S. adult population.
The margin of error is +/- 3.1 percent.
2Social Media or Cloud account registration may be required.
Social Media and Cloud services may be changed, terminated or
interrupted at any time and may vary by country.
31TB = 1,000,000,000,000 bytes. Actual user capacity less.
*Based on a 13.75 MP, JPEG image with an average file size of
3.5MB. Examples of the number of photos that can be stored are
provided for illustrative purposes only. Your results will vary
based on resolution, content, file compression, file format, file
size, host device, pre-loaded files, settings, software and other
factors.
**The number of hours for videos is based on the 1920*1080 Full
HD @ 30fps, 145MB/min, DV format. Examples of the hours of video
that can be stored are provided for illustrative purposes only.
Your results will vary based on bit rate, content, file
compression, file format, file size, host device, pre-loaded files,
resolution, settings, software and other factors.
Forward-Looking Statements
This news release contains certain forward-looking statements,
including the expected availability, benefits, capabilities,
capacity, performance and/or other features of the ibi smart photo
manager. There are a number of risks and uncertainties that may
cause these forward-looking statements to be inaccurate including,
among others: changes to specifications from standards
organizations, volatility in global economic conditions; business
conditions and growth in the storage ecosystem; impact of
competitive products and pricing; market acceptance and cost of
commodity materials and specialized product components; actions by
competitors; unexpected advances in competing technologies; our
development and introduction of products based on new technologies
and expansion into new data storage markets; risks associated with
acquisitions, mergers and joint ventures; difficulties or delays in
manufacturing; and other risks and uncertainties listed in the
company's filings with the Securities and Exchange Commission (the
"SEC"), including the company's most recently filed periodic
report, to which your attention is directed. You should not place
undue reliance on these forward-looking statements, which speak
only as of the date hereof, and the company undertakes no
obligation to update these forward-looking statements to reflect
subsequent events or circumstances.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190604005275/en/
Investor Contact:T. Peter Andrew+1 (949)
672-9655peter.andrew@wdc.cominvestor@wdc.com
Media Contact:Joanna Andrade+1 (408)
801-1792joanna.andrade@wdc.com
Western Digital (NASDAQ:WDC)
Historical Stock Chart
From Mar 2024 to Apr 2024
Western Digital (NASDAQ:WDC)
Historical Stock Chart
From Apr 2023 to Apr 2024