Nickelodeon Launches #KidsTogether--A Global Prosocial Initiative to Help Kids & Families Stay Informed & Engaged With Activi...
March 18 2020 - 4:26PM
Business Wire
Also: Nick’s Preschool Subscription
Service--Noggin--to be Offered Free to Kids in Need in Partnership
with National Head Start Association and First Book
Share it: @Nickelodeon @NickJr #KidsTogether
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Nickelodeon announced today’s launch of #KidsTogether, a global,
multiplatform prosocial initiative using its most popular
characters and talent to engage with kids and families on tips for
staying healthy and also ideas for activities to do together while
in the home. Featuring SpongeBob SquarePants, Blue’s Clues &
You!, Henry Danger, Bubble Guppies and The Casagrandes,
#KidsTogether is intended to serve as an additional resource for
parents while providing kid-appropriate, kid-directed information
through original short-form videos, interstitials, downloadable
activities and social content, with elements aggregated for easy
access on a central online destination, NickHelps.com.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200318005742/en/
NICKELODEON LAUNCHES #KIDSTOGETHER--A
GLOBAL PROSOCIAL INITIATIVE TO HELP KIDS AND FAMILIES STAY INFORMED
AND ENGAGED WITH ACTIVITIES (Photo: Business Wire)
Additionally, Noggin--Nickelodeon’s direct-to-consumer
interactive learning service for preschoolers--will be offered for
free for three months starting next week to millions of kids in
need through the help of national partner organizations, including
the National Head Start Association and First Book. Noggin’s free
trial period will also be extended to 60 days to all new
subscribers, effective at the end of the month. The ad-free
educational content on Noggin currently includes over 1,000 iconic,
full-length episodes, short-form videos, and hundreds of
interactive learning games and ebooks featuring preschoolers’
favorite characters and more.
#KidsTogether’s content, available across Nick’s screens
starting today and ramping up through the rest of the week and
beyond, features:
- Original short-form digital and linear content such as
SpongeBob practicing social distancing, the Bubble Guppies
demonstrating proper hand-washing techniques, and Chickaletta and
the PAW Patrol showcasing awesome dance moves to promote physical
activity and wellness;
- Nick-branded interstitials made in partnership with GoNoodle
that encourage kids to get up and get moving, with help from Young
Dylan’s beats or by joining Lincoln Loud’s dance party;
- Printable Blue’s Clues & You! activity sheets and Bubble
Guppies coloring pages, along with offscreen activities and games
to help families play and learn together at home;
- Noggin shorts on the Nick Jr. channel that provide learning
moments for preschoolers in the areas of wellness, social and
emotional development, science, math, and literacy;
- and NickHelps.com, a central online destination that will
aggregate Nick’s content and provide links to external resources
for kids and families;
#KidsTogether will roll out domestically today across
Nickelodeon’s portfolio of platforms and then extend to Nick’s
international markets, as well.
Nickelodeon’s #KidsTogether initiative is part of ViacomCBS and
Ad Council’s recently announced #AloneTogether, a national social-
and talent-led campaign that educates audiences on the importance
of social distancing and drives unity through entertainment.
Nickelodeon, now in its 40th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The brand
includes television programming and production in the United States
and around the world, plus consumer products, digital, location
based experiences, publishing and feature films. For more
information or artwork, visit http://www.nickpress.com. Nickelodeon
and all related titles, characters and logos are trademarks of
ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200318005742/en/
Ariana Urbont (310) 752-8079 Ariana.Urbont@nick.com
Maggie Wang (212) 846-6381 Maggie.Wang@nick.com
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