PSA Aftermarket is Pursuing Its Multi-Brand Strategy and Presenting Innovations from Its Brands at the Equip'Auto Trade Show
October 18 2017 - 10:23AM
Business Wire
Regulatory News:
Attending the Equip'Auto trade show with five of its
aftersales brands, Groupe PSA (Paris:UG) is continuing to roll out
its multi-brand Aftermarket strategy, which is one of the
cornerstones of the Push to Pass strategic
plan.
Groupe PSA’s objective in the aftersales sector involves meeting
the needs of all aftersales customers across the world, whatever
their budget, brand or the age of their vehicle.
- Distrigo is the distribution brand
for the Group's multi-brand spare parts. In Europe, the Group's
commercial and logistical offensive has resulted in the development
of a competitive network of 131 Distrigo hubs, which are already
in operation. It is now being rolled out on an international
scale, particularly in Latin America.
- Eurorepar is Groupe PSA's
multi-brand spare parts label for maintenance and wear. At the
Equip'Auto trade show, Eurorepar will be presenting:
- Eurorepar Reliance, a world premiere
of its new range of tyres.
- A world premiere of its new range of
garage equipment.
- Many new products.
- Its new website Eurorepar.com, a direct
link between the brand and its customers.
- FORWELT is a consumables brand for
bodywork professionals. This compact brand, which is structured
around repairers' requirements, has been developed in order to meet
the needs of the entire bodywork repair process. It improves the
performance and productivity of professionals while offering
high-quality products which represent value for money.
- Euro Repar Car Service, the Group’s
maintenance and repair multi-brand network, is continuing its
expansion in France and across the world. In just one year, it was
launched in 12 new countries, including the United Kingdom, Poland,
China, Brazil and Tunisia.The company is increasing its marketing
and digital communications, and will be in attendance at
Equip'Auto, presenting noteworthy additions to its services to
general motorists and members:
- A new range of used vehicles and
relevant warranties.
- Maintenance contracts.
- Autobutler.fr is a web platform for
creating maintenance and repair quotations online, launched in
France in September 2017. Autobutler's objective is to make
relationships between motorists and mechanics smoother and easier.
The platform was created in Denmark in 2010 and has since been
rolled out in four new countries. Groupe PSA's acquisition of the
company in 2016 aims to accelerate its international expansion.
Equip’Auto, the international trade show for automotive
aftersales and services for mobility will hold its 24th edition
from Tuesday 17 to Saturday 21 October 2017 at Paris Expo Porte de
Versailles. This event brings together more than 1,200 brands and
exhibitors and 95,000 professionals working in automotive
markets.
Come and visit us at Stand 1 G 058.
Usefull link: Media Library - logos
About Groupe PSA
The Groupe PSA designs unique automotive experiences and
delivers mobility solutions to meet all client expectations. The
Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall,
as well as a wide array of mobility and smart services under its
Free2Move brand, aiming to become a great car maker and the
preferred mobility provider. It is an early innovator in the field
of autonomous and connected cars. It is also involved in financing
activities through Banque PSA Finance and in automotive equipment
via Faurecia. Find out more at groupe-psa.com/en.
Media library: medialibrary.groupe-psa.com / @GroupePSA
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version on businesswire.com: http://www.businesswire.com/news/home/20171018005948/en/
Groupe PSAMedia contact:Cécile Damide, +33 6 77
14 53 75cecile.damide@mpsa.com
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