UNCA Unica (MM)

Unica Corporation: WHAT: � "Demand Creation Strategy and Technology: Field Marketing 2.0," a free webcast hosted by Unica Corporation featuring Sirius Decisions � WHO: B.J. Morgan, director, segment management, Unica Corporation Tony Jaros, vice president, research, Sirius Decisions � WHEN: Wednesday, June 11, 2008 1:00 p.m. - 2:00 p.m. Eastern Time � WHY: B-to-B marketers are familiar with the discipline, process and sales and marketing collaboration required to facilitate demand generation. They must look beyond this foundation to update their demand generation approach so that they can drive repeatable and predictable demand. This free, one-hour webinar addresses the following issues and provides critical information on: What field marketing 2.0 really is Core components that shape field marketing 2.0 Key takeaways that marketing leaders must socialize within their organization Platforms, tools and services that fit together to form the 2.0 landscape Register now at: www.unica.com/sirius About Unica Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium� software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution. Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com. Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.