UNCA Unica (MM)

Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced new customers for its web analytics solution, Affinium� NetInsight� On Demand. Demand has resulted from the need for more flexibility in analyzing both off-line and online customer behavior. Unica�s scalable and integrated on demand solutions are ideal for an organization�s web analytics needs. Some recent adopters of Unica�s Affinium NetInsight On Demand solution include a variety of industry-leading public and private organizations such as LexisNexis, Progress Software, Adaptive Marketing LLC, Furnished Quarters, Babson College and Harvard Business School. �With the amazing insight we get from web analytics, we can provide considerable value-add to our customers,� said Srikar Nagubandi, director of Search, Adaptive Marketing. �As the category leader in club membership programs, we�re focused on bringing together consumers and companies. The analysis NetInsight On Demand provides helps to make this happen; we get more value from our marketing programs.� "The most successful organizations are harnessing the power of web analytics to understand customer behavior," said Paul McNulty, CMO, Unica Corporation. "Using Unica's NetInsight On Demand, savvy business users like Adaptive Marketing gain the freedom to analyze and act on their online customers� behavior through any combination of deep dive questions helping them unlock valuable ways to improve customer experience and increase revenue." Affinium NetInsight On Demand is fully compatible with Unica�s on-premise Affinium NetInsight solution, making it easy for organizations to bring web analytics in-house or switch to on-demand applications without loss of data or configuration customization. Unica�s web analytics solutions provide marketers with the ability to analyze web traffic, online customer behavior and internet marketing initiatives. When combined with other solutions in Unica�s Affinium suite, Affinium NetInsight allows marketing professionals to obtain an end-to-end view of customer behavior both online and offline, and launch targeted campaigns that reach the right customer at the right time with the right offer. For more information, please visit: http://netinsight.unica.com/. About Unica Unica Corporation (Nasdaq: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution. Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit www.unica.com. Note to editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; the potential that Unica software will not help a customer streamline its processes, spend less time executing its marketing programs or optimize its business results; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under �Risk Factors� could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.