Halifax Health Discusses Best Practices for Effective Marketing Operations in Unica Webcast
April 16 2008 - 8:30AM
Business Wire
Unica Corporation WHAT: Halifax Health discusses �Effective
Marketing Operations, No Surgery Required,� the latest in a series
of Modern Marketing webcasts hosted by Unica Corporation WHO: Tanya
Andreadis � Director, Web Strategy & Interactive
Communications, Halifax Health Bill McInerny � Vice President,
Sales and Marketing, Unica Corporation WHEN: Tuesday, April 22,
2008 1:00 pm Eastern Time WHERE: To register, please visit
www.unica.com/halifaxhealth WHY: Across the healthcare industry,
the pressure on marketing departments is mounting. Whether it�s due
to media fragmentation, greater financial accountability, or
competition, the demand for increased marketing output with
shrinking resources is escalating. As such, increasing operational
precision and efficiency has become critical, challenging marketers
and marketing executives alike. Join Halifax Health and Unica for
this hour-long webcast, which will cover top challenges marketers
can overcome using marketing software. See a demo of Unica�s
on-demand marketing resource management (MRM) solution,
MarketingCentral�, customized with the needs of healthcare
marketers in mind. �Marketing resource management is essential to
our marketing operations, and it�s no wonder that many of today�s
organizations are using MRM software,� said Tanya Andreadis,
director, Web Strategy & Interactive Communications,
HalifaxHealth. �MarketingCentral, Unica�s on-demand MRM solution,
allows us the ability to easily collaborate and manage projects
more effectively and efficiently than ever before.� For additional
information on Unica�s 7th annual customer conference, the
Marketing Innovation Summit (MIS 2008), taking place April 27-30 at
the Sheraton New Orleans, please visit http://www.mis2008.com/.
About Halifax Health Ranked among the top�five percent of all
hospitals in the nation for clinical outcomes, Halifax Health
serves East Central Florida and provides a continuum of healthcare
services through a network of organizations including a tertiary
hospital, a community hospital, psychiatric services, a cancer
treatment center with four outreach locations, the area�s largest
hospice, a health maintenance organization, and a preferred
provider organization. Halifax Health offers the area�s only Level
II Trauma Center, Comprehensive Stroke Center, Neonatal and
Pediatric Intensive Care Units, Pediatric Emergency Department,
Child and Adolescent Behavioral Services, and Neurosurgical
Services. Halifax Health has consistently received top�ratings for
its medical specialties including #1 in Florida and�top 5%�in the
United States for Orthopedics, #2 in Florida and�top 5%�in the
United States for Spinal Surgery,�top 5%�in the United States
for�Stroke Services, top 10%�in the United States for�Vascular
Services�and the highest rankings for Heart Services. Halifax
Health also ranked #1 in the Orlando Sentinel�s 2007 Top 100
Companies for Working Families. For more information, visit
www.halifaxhealth.org. About Unica Unica Corporation (NASDAQ: UNCA)
is a leading global provider of enterprise marketing management
(EMM) software and services. The most comprehensive EMM suite on
the market today, Unica's Affinium� software streamlines the entire
marketing process from analysis and planning to project management,
execution and measurement. More than 600 companies worldwide depend
on Unica for their enterprise marketing management solution. Unica
is headquartered in Waltham, Massachusetts with offices around the
globe. For more information, visit www.unica.com. Note to Editors:
Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium,
MarketingCentral, and NetInsight are registered trademarks of Unica
Corporation. All other product names, service marks, and trademarks
mentioned herein are trademarks of their respective owners.
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